Rascasse Audience Intelligence

Chevrolet Target Market in United States

Chevrolet has an estimated audience of 6.5M people in United States.

#30among Car manufacturer in United States#584among brands in United States#215in Cars & Mobility

The average Chevrolet fan in United States is 40.7 years old, more male, and lives primarily in California.

By number of fans, Chevrolet ranks #30 among the 120 objects in Car manufacturer in United States — 15.2× the group median.

Its fans are 1.0 years older than the group average of 39.7.

Women make up 28.2% of the fan base, 2.9 percentage points fewer than the group average.

Compared with the other 119 objects in Car manufacturer, Chevrolet fans stand out for their interest in Turkey hunting, Advance Auto Parts and Muscle car.

Most fans live in California, Texas, Florida.

Top affinities include General Motors, Used Cars, Bus, with strongest over-indexing on General Motors (2.78× the country average).

Demographically, the Chevrolet audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Chevrolet fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for General Motors.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.5M
in United States
Gender
28.2%♀
71.8% male
Age
40.7
average years
Country rank
#5257
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Chevrolet

28.2% are female, 71.8% are male, average age 40.7.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for Chevrolet audience in United States
MetricValue
Female28.2%
Male71.8%
Average age40.7
Estimated audience size6.5M
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Chevrolet audience in United States
Age bracketShare%
16-2420%
25-3417%
35-4419%
45-5421%
55+23%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Chevrolet audience comes from United States.

Worldwide audience distribution share by country for Chevrolet
CountryShare
United States27.9%
Brazil11.8%
Mexico6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chevrolet customers by region in United States
#RegionReachAffinity×
01Louisiana~100K1.59×
02Texas~700K1.57×
03Alabama~100K1.43×
04Mississippi~80K1.43×
05Florida~600K1.38×
06Arkansas~80K1.32×
07South Carolina~100K1.25×
08Michigan~200K1.23×
09Georgia~300K1.22×
10North Carolina~300K1.22×
11Tennessee~200K1.22×
12Oklahoma~90K1.18×
13Arizona~200K1.13×
14New Mexico~50K1.13×
15North Dakota~20K1.13×
16Indiana~100K1.10×
17Kentucky~90K1.06×
18Nevada~70K1.06×
19California~800K1.04×
20Virginia~200K1.01×
21Iowa~60K1.01×
22Nebraska~40K0.98×
23Minnesota~100K0.97×
24West Virginia~30K0.96×
25Missouri~100K0.95×
26Kansas~50K0.95×
27South Dakota~20K0.95×
28Ohio~200K0.93×
29Utah~60K0.92×
30Wyoming~10K0.91×
31Illinois~200K0.90×
32Wisconsin~100K0.90×
33Idaho~30K0.90×
34Delaware~20K0.90×
35Maryland~100K0.89×
36Connecticut~60K0.87×
37Montana~20K0.87×
38New Jersey~200K0.86×
39Washington~100K0.85×
40Colorado~100K0.84×
41Alaska~10K0.84×
42Pennsylvania~200K0.80×
43New York~300K0.79×
44Oregon~60K0.78×
45Vermont~10K0.77×
46New Hampshire~20K0.76×
47Massachusetts~100K0.73×
48Maine~20K0.73×
49Hawaii~20K0.66×
50Rhode Island~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Chevrolet, United States
0.63×1.00×1.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chevrolet audience vs. the country average
#·InterestCategoryAffinity×
01General MotorsCars & Mobility2.78×
02Used CarsCars & Mobility2.56×
03BusCars & Mobility2.32×
04Commercial vehicleCars & Mobility2.20×
05AutoZoneCars & Mobility2.18×
06Turkey huntingSports2.18×
07Advance Auto PartsCars & Mobility2.17×
08Muscle carCars & Mobility2.17×
09Freight transportCars & Mobility2.15×
10Hand toolHome & Garden2.12×
11O'Reilly Auto PartsCars & Mobility2.11×
12Used carCars & Mobility2.02×
13Fishing reelSports2.01×
14MenardsHome & Garden1.72×
15RoadTravel & Leisure1.71×
16WheelCars & Mobility1.69×
17TrucksCars & Mobility1.69×
18Motor vehicleCars & Mobility1.65×
19SUVsCars & Mobility1.61×
20AutomobilesCars & Mobility1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chevrolet audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chevrolet audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
Need for SecurityCONSERVATISM1.24×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chevrolet audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
Design AffinityPREMIUM0.72×
CreativityOPEN0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chevrolet over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/chevrolet-3822” · Methodology