Chevrolet Audience in United States

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Chevrolet has an estimated audience of 6,578,254 people in United States. 28.2% are female, 71.8% are male, average age 40.0. Top regions: Texas, California, Florida. Top brand affinities: AutoZone, Automobiles, Freight transport, General Motors, Motor vehicle.

The average Chevrolet fan in United States is 40.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include AutoZone, Automobiles, Freight transport, with strongest over-indexing on AutoZone (2.18× the country average). Demographically, the Chevrolet audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Chevrolet fans

Demographic split for Chevrolet audience in United States
MetricValue
Female28.2%
Male71.8%
Average age40.0
Estimated audience size6,578,254

Audience persona

The typical Chevrolet fan in United States is more male, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Chevrolet in United States
RegionReachAffinity
Texas926,2841.64×
California775,3371.07×
Florida614,6481.38×
New York300,4200.82×
Georgia258,9921.28×
North Carolina253,1001.28×
Illinois210,2580.96×
Michigan210,1721.22×
Ohio191,3810.94×
Pennsylvania177,9100.8×
Virginia167,8691.05×
Tennessee167,8491.27×
Arizona150,6761.12×
New Jersey145,4480.87×
Louisiana135,0541.59×
Indiana130,7141.09×
South Carolina129,7371.31×
Alabama127,8171.39×
Washington117,7870.89×
Missouri101,6350.96×
Maryland100,9390.89×
Massachusetts95,5170.74×
Minnesota91,7440.97×
Colorado90,2040.87×
Kentucky88,3541.07×
Wisconsin86,8860.88×
Oklahoma86,8331.19×
Mississippi76,2301.41×
Arkansas71,4841.32×
Nevada67,1291.06×
Oregon60,9340.81×
Iowa56,8181.05×
Connecticut56,1440.85×
Utah55,6290.94×
Kansas49,2290.95×
New Mexico36,6671.11×
Nebraska31,8440.97×
Idaho28,9850.88×
West Virginia27,8920.91×
New Hampshire19,7170.76×
Hawaii17,8200.63×
Maine16,5560.7×
Delaware15,9430.88×
Montana14,5310.8×
North Dakota14,2251.05×
South Dakota13,2090.87×
Rhode Island12,7960.61×
Washington, District of Columbia12,1110.61×
Alaska10,8390.77×
Vermont8,2440.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chevrolet audience
BrandAffinityCategory
AutoZone2.18×Cars & Mobility
Automobiles1.58×Cars & Mobility
Freight transport2.15×Cars & Mobility
General Motors2.78×Cars & Mobility
Motor vehicle1.65×Cars & Mobility
Used car2.02×Cars & Mobility
Hand tool2.12×Home & Garden
SUVs1.61×Cars & Mobility
Used Cars2.56×Cars & Mobility
Bus2.32×Cars & Mobility
Road1.71×Travel & Leisure
Wheel1.69×Cars & Mobility
Turkey hunting2.18×Sports
Commercial vehicle2.2×Cars & Mobility
Advance Auto Parts2.17×Cars & Mobility
Trucks1.69×Cars & Mobility
Menards1.72×Home & Garden
O'Reilly Auto Parts2.11×Cars & Mobility
Muscle car2.17×Cars & Mobility
Fishing reel2.01×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chevrolet audience
TraitClusterScore
ExtroversionTHRILL1.13
Need for SecurityCONSERVATISM1.13
Early Adopter MentalityPOWER1.02
Family OrientationCONSERVATISM1.02
Quality AwarenessPREMIUM1.02
DIY MentalityTHRILL1

Worldwide distribution

Worldwide audience distribution share by country for Chevrolet
CountryShare
United States28.4%
Brazil11.8%
Mexico6.7%

See Chevrolet audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Chevrolet have in United States?

Chevrolet has an estimated audience of 6,578,254 people in United States, concentrated in Texas and California.

What is the gender split and age of Chevrolet fans?

28.2% of Chevrolet fans are female, 71.8% are male, with an average age of 40.0 years.

Which brands do Chevrolet fans like most?

Chevrolet fans show strongest brand affinity for AutoZone (2.18×), Automobiles (1.58×), and Freight transport (2.15×) over the country average.

Where do Chevrolet fans live in United States?

Chevrolet fans in United States are most concentrated in Texas (reach 926,284), California (reach 775,337), and Florida (reach 614,648). These three regions account for the largest share of the active audience.

What other brands do Chevrolet fans also like?

Beyond Chevrolet itself, the audience over-indexes on Automobiles (1.58×), Freight transport (2.15×), General Motors (2.78×), and Motor vehicle (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.