Chevrolet Audience in Germany
Chevrolet has an estimated audience of 797,224 people in Germany. 32.6% are female, 67.4% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hyundai, Hot rod, City car, Engine, Automobile repair shop.
The average Chevrolet fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hyundai, Hot rod, City car, with strongest over-indexing on Hyundai (5.95× the country average). Demographically, the Chevrolet audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Chevrolet fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 37.3 |
| Estimated audience size | 797,224 |
Audience persona
The typical Chevrolet fan in Germany is more male, around 37.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Hyundai.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 200,314 | 1.15× |
| Bayern | 138,276 | 1.08× |
| Baden-Württemberg | 122,013 | 1.12× |
| Niedersachsen | 81,730 | 1.06× |
| Hessen | 71,882 | 1.18× |
| Rheinland-Pfalz | 40,268 | 1.01× |
| Berlin | 33,021 | 0.93× |
| Schleswig-Holstein | 28,409 | 0.99× |
| Sachsen | 26,263 | 0.67× |
| Brandenburg | 26,055 | 1.05× |
| Sachsen-Anhalt | 20,615 | 1× |
| Hamburg | 19,957 | 1.11× |
| Thüringen | 19,056 | 0.94× |
| Mecklenburg-Vorpommern | 14,917 | 0.98× |
| Saarland | 8,664 | 0.88× |
| Bremen | 5,802 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hyundai | 5.95× | Cars & Mobility |
| Hot rod | 9.07× | Cars & Mobility |
| City car | 6.7× | Cars & Mobility |
| Engine | 4.66× | Cars & Mobility |
| Automobile repair shop | 6.12× | Cars & Mobility |
| Used car | 4.07× | Cars & Mobility |
| Subaru | 9.98× | Cars & Mobility |
| Drag racing | 7.1× | Cars & Mobility |
| Tesla Motors | 5.19× | Cars & Mobility |
| Driving | 4.52× | Cars & Mobility |
| General Motors | 7.14× | Cars & Mobility |
| Tire | 3.97× | Cars & Mobility |
| Dacia Jogger | 8.83× | Cars & Mobility |
| Muscle car | 6.86× | Cars & Mobility |
| Used Cars | 4.75× | Cars & Mobility |
| Jeep Grand Cherokee (WJ) | 23.83× | Cars & Mobility |
| Hatchback | 4.58× | Cars & Mobility |
| Aston Martin | 6.39× | Cars & Mobility |
| Motorcycle accessories | 5.39× | Cars & Mobility |
| RVs | 3.18× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.63 |
| DIY Mentality | THRILL | 1.36 |
| Indulgence | JOY | 1.22 |
| Sports Activity | POWER | 1.19 |
| Early Adopter Mentality | POWER | 1.19 |
| Travelling | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| Brazil | 11.8% |
| Mexico | 6.7% |
See Chevrolet audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Chevrolet have in Germany?
Chevrolet has an estimated audience of 797,224 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chevrolet fans?
32.6% of Chevrolet fans are female, 67.4% are male, with an average age of 37.3 years.
Which brands do Chevrolet fans like most?
Chevrolet fans show strongest brand affinity for Hyundai (5.95×), Hot rod (9.07×), and City car (6.7×) over the country average.
Where do Chevrolet fans live in Germany?
Chevrolet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 200,314), Bayern (reach 138,276), and Baden-Württemberg (reach 122,013). These three regions account for the largest share of the active audience.
What other brands do Chevrolet fans also like?
Beyond Chevrolet itself, the audience over-indexes on Hot rod (9.07×), City car (6.7×), Engine (4.66×), and Automobile repair shop (6.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chevrolet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.