A data profile of the people who buy, follow and care about Audience in United Arab Emirates — modelled from more than twelve digital signal sources. Audience has an estimated audience of 2,362,163 people in United Arab Emirates.
The average Audience fan in United Arab Emirates is 34.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Late-night talk show, Britpop, Car club, with strongest over-indexing on Late-night talk show (1.56× the country average).
Demographically, the Audience audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 6 regions tracked by Rascasse.
The typical Audience fan in United Arab Emirates is more male, around 34.1 years old, with strong Spirituality tendencies and a notable affinity for Late-night talk show.
The key figures that characterise the Audience profile in United Arab Emirates.
23.0% are female, 77.0% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 34.1 |
| Estimated audience size | 2,362,163 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 38% | |
| 30-39 | 27% | |
| 40-49 | 13% | |
| 50+ | 5% |
of the worldwide Audience audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
Where the Audience audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~200K | 1.03× | |
| 02 | Fujairah | ~60K | 1.01× | |
| 03 | Emirate of Sharjah | ~500K | 1.00× | |
| 04 | Ras Al Khaimah | ~100K | 0.99× | |
| 05 | Emirate of Abu Dhabi | ~1M | 0.98× | |
| 06 | Dubai | ~1.5M | 0.93× |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Britpop | Music & Radio | 1.66× | ||
| 02 | Edmonton Oilers | Sports | 1.61× | ||
| 03 | Late-night talk show | Movies & TV | 1.56× | ||
| 04 | Buffy the Vampire Slayer | Movies & TV | 1.54× | ||
| 05 | MSV Duisburg | Sports | 1.54× | ||
| 06 | Car club | Cars & Mobility | 1.52× | ||
| 07 | Alanis Morissette | Music & Radio | 1.52× | ||
| 08 | Ultra-high-definition television | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.19× | |
| Extroversion | THRILL | 1.13× | |
| Career Orientation | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.85× | |
| Sports Activity | POWER | 0.87× |
Audience has an estimated audience of 2,362,163 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
23.0% of Audience fans are female, 77.0% are male, with an average age of 34.1 years.
Audience fans show strongest brand affinity for Late-night talk show (1.56×), Britpop (1.66×), and Car club (1.52×) over the country average.
Audience fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Audience itself, the audience over-indexes on Britpop (1.66×), Car club (1.52×), Ultra-high-definition television (1.51×), and Buffy the Vampire Slayer (1.54×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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