A data profile of the people who buy, follow and care about Audience in Australia — modelled from more than twelve digital signal sources. Audience has an estimated audience of 4,092,273 people in Australia.
Audience has an estimated audience of 4,092,273 people in Australia. 54.4% are female, 45.6% are male, average age 41.0. Top brand affinities: EB Games, Radio, Wikipedia, Art exhibition, Stranger Things.
Top brand affinities include EB Games, Radio, Wikipedia, with strongest over-indexing on EB Games (2.11× the country average).
Demographically, the Audience audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
The typical Audience fan in Australia is balanced, around 41.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for EB Games.
The key figures that characterise the Audience profile in Australia.
54.4% are female, 45.6% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 41.0 |
| Estimated audience size | 4,092,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Audience audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google News | News | 2.79× | ||
| 02 | Robert Pattinson | Movies & TV | 2.79× | ||
| 03 | Natalie Portman | Movies & TV | 2.73× | ||
| 04 | Stitch! | Movies & TV | 2.68× | ||
| 05 | Liam Neeson | Movies & TV | 2.43× | ||
| 06 | EB Games | Games | 2.11× | ||
| 07 | DeviantArt | Internet & Social Media | 2.06× | ||
| 08 | Jim Carrey | Movies & TV | 2.05× | ||
| 09 | Omegle | Internet & Social Media | 1.92× | ||
| 10 | Steam | Games | 1.82× | ||
| 11 | Wikipedia | Internet & Social Media | 1.75× | ||
| 12 | One Piece | Movies & TV | 1.71× | ||
| 13 | Stranger Things | Movies & TV | 1.70× | ||
| 14 | Game of Thrones | Movies & TV | 1.70× | ||
| 15 | Pokémon | Games | 1.69× | ||
| 16 | Electric guitar | Music & Radio | 1.57× | ||
| 17 | Radio | Technology & Electronics | 1.56× | ||
| 18 | Bass guitar | Music & Radio | 1.56× | ||
| 19 | Art exhibition | Arts & Culture | 1.55× | ||
| 20 | Acoustic guitar | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.15× | |
| Extroversion | THRILL | 1.13× | |
| Spirituality | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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