A data profile of the people who buy, follow and care about Audience in Malaysia — modelled from more than twelve digital signal sources. Audience has an estimated audience of 3,119,182 people in Malaysia.
The average Audience fan in Malaysia is 35.7 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Google Drive, Singer-songwriter, Social science, with strongest over-indexing on Google Drive (1.53× the country average).
Demographically, the Audience audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Audience fan in Malaysia is more male, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for Google Drive.
The key figures that characterise the Audience profile in Malaysia.
43.8% are female, 56.2% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 35.7 |
| Estimated audience size | 3,119,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Audience audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
Where the Audience audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~800K | 1.46× | |
| 02 | Selangor | ~1M | 1.39× | |
| 03 | Penang | ~200K | 1.22× | |
| 04 | Johor | ~400K | 1.08× | |
| 05 | Perak | ~300K | 1.05× | |
| 06 | Labuan | ~30K | 1.00× | |
| 07 | Sarawak | ~300K | 0.99× | |
| 08 | Negeri Sembilan | ~100K | 0.99× | |
| 09 | Perlis | ~40K | 0.97× | |
| 10 | Sabah | ~300K | 0.96× | |
| 11 | Putrajaya | ~20K | 0.96× | |
| 12 | Kedah | ~200K | 0.95× | |
| 13 | Malacca | ~100K | 0.95× | |
| 14 | Pahang | ~100K | 0.92× | |
| 15 | Kelantan | ~100K | 0.92× | |
| 16 | Terengganu | ~100K | 0.92× |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public administration | Business & Career | 2.64× | ||
| 02 | Statistics | Business & Career | 2.17× | ||
| 03 | Luna Maya | Movies & TV | 2.13× | ||
| 04 | Air fryer | Food & Beverages | 1.97× | ||
| 05 | Spanish language | Politics & Society | 1.96× | ||
| 06 | Xi Jinping | Politics & Society | 1.89× | ||
| 07 | British hip hop | Music & Radio | 1.88× | ||
| 08 | Sketch comedy | Movies & TV | 1.86× | ||
| 09 | Stand-up comedy | Movies & TV | 1.74× | ||
| 10 | Social science | Business & Career | 1.68× | ||
| 11 | OneDrive | Technology & Electronics | 1.67× | ||
| 12 | Wikipedia | Internet & Social Media | 1.63× | ||
| 13 | South Africa | Travel & Leisure | 1.62× | ||
| 14 | Singer-songwriter | Music & Radio | 1.61× | ||
| 15 | Online gambling | Games | 1.60× | ||
| 16 | Blood vessel | Health | 1.57× | ||
| 17 | Las Vegas | Travel & Leisure | 1.56× | ||
| 18 | Google Drive | Technology & Electronics | 1.53× | ||
| 19 | Music festivals | Music & Radio | 1.53× | ||
| 20 | Rugby union | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.19× | |
| Extroversion | THRILL | 1.16× | |
| Tradition | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.79× | |
| Indulgence | JOY | 0.81× | |
| Luxury Orientation | PREMIUM | 0.81× |
Audience has an estimated audience of 3,119,182 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
43.8% of Audience fans are female, 56.2% are male, with an average age of 35.7 years.
Audience fans show strongest brand affinity for Google Drive (1.53×), Singer-songwriter (1.61×), and Social science (1.68×) over the country average.
Audience fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~800K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Audience itself, the audience over-indexes on Singer-songwriter (1.61×), Social science (1.68×), Wikipedia (1.63×), and Music festivals (1.53×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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