A data profile of the people who buy, follow and care about Audience in Switzerland — modelled from more than twelve digital signal sources. Audience has an estimated audience of 1,156,681 people in Switzerland.
Audience has an estimated audience of 1,156,681 people in Switzerland. 48.4% are female, 51.6% are male, average age 40.9. Top brand affinities: Hornbach, Real property, Transfermarkt, Western Union, Viral video.
Top brand affinities include Hornbach, Real property, Transfermarkt, with strongest over-indexing on Hornbach (1.93× the country average).
Demographically, the Audience audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Audience fan in Switzerland is balanced, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Audience profile in Switzerland.
48.4% are female, 51.6% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 40.9 |
| Estimated audience size | 1,156,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Audience audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MoneyGram | Business & Career | 4.27× | ||
| 02 | Western Union | Business & Career | 2.58× | ||
| 03 | Desktop computers | Technology & Electronics | 2.54× | ||
| 04 | Viral video | Internet & Social Media | 2.21× | ||
| 05 | Satire | Literature | 2.19× | ||
| 06 | Pathé | Music & Radio | 2.14× | ||
| 07 | Real property | Home & Garden | 2.07× | ||
| 08 | Transfermarkt | Sports | 2.00× | ||
| 09 | Hornbach | Shopping | 1.93× | ||
| 10 | Stand-up comedy | Movies & TV | 1.86× | ||
| 11 | Contemporary R&B | Music & Radio | 1.81× | ||
| 12 | Instant messaging | Internet & Social Media | 1.78× | ||
| 13 | Charity and causes | Business & Career | 1.78× | ||
| 14 | University | Business & Career | 1.64× | ||
| 15 | Online games | Games | 1.61× | ||
| 16 | High-definition television | Technology & Electronics | 1.59× | ||
| 17 | Drawing | Home & Garden | 1.57× | ||
| 18 | Volunteering | Politics & Society | 1.57× | ||
| 19 | Art exhibition | Arts & Culture | 1.55× | ||
| 20 | Modern art | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.33× | |
| Spirituality | BALANCE | 1.29× | |
| Mindfulness | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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