A data profile of the people who buy, follow and care about Audience in South Africa — modelled from more than twelve digital signal sources. Audience has an estimated audience of 1,485,619 people in South Africa.
Audience has an estimated audience of 1,485,619 people in South Africa. 51.9% are female, 48.1% are male, average age 35.1. Top brand affinities: Bologna F.C. 1909, Anne Hathaway, Late-night talk show, Britpop, Cannes Film Festival.
Top brand affinities include Bologna F.C. 1909, Anne Hathaway, Late-night talk show, with strongest over-indexing on Bologna F.C. 1909 (1.5× the country average).
Demographically, the Audience audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Audience fan in South Africa is balanced, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Bologna F.C. 1909.
The key figures that characterise the Audience profile in South Africa.
51.9% are female, 48.1% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 35.1 |
| Estimated audience size | 1,485,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 17% |
of the worldwide Audience audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Better Call Saul | Movies & TV | 1.86× | ||
| 02 | Cannes Film Festival | Movies & TV | 1.84× | ||
| 03 | Will Ferrell | Movies & TV | 1.82× | ||
| 04 | Late-night talk show | Movies & TV | 1.77× | ||
| 05 | Anne Hathaway | Movies & TV | 1.66× | ||
| 06 | Kenzo | Fashion & Accessoires | 1.62× | ||
| 07 | Torino F.C. | Sports | 1.61× | ||
| 08 | Goth subculture | Fashion & Accessoires | 1.61× | ||
| 09 | Britpop | Music & Radio | 1.60× | ||
| 10 | Social shopping | Shopping | 1.59× | ||
| 11 | Emma Watson | Movies & TV | 1.57× | ||
| 12 | Patagonia | Fashion & Accessoires | 1.57× | ||
| 13 | Quentin Tarantino | Movies & TV | 1.57× | ||
| 14 | NBA 2K | Games | 1.54× | ||
| 15 | James Bond | Movies & TV | 1.53× | ||
| 16 | Cleveland Cavaliers | Sports | 1.53× | ||
| 17 | Cara Delevingne | Fashion & Accessoires | 1.52× | ||
| 18 | Vikings (TV series) | Movies & TV | 1.51× | ||
| 19 | Deportivo Alavés | Sports | 1.51× | ||
| 20 | Bologna F.C. 1909 | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.12× | |
| Extroversion | THRILL | 1.12× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Creativity | OPEN | 0.85× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.