A data profile of the people who buy, follow and care about Audience in Indonesia — modelled from more than twelve digital signal sources. Audience has an estimated audience of 5,576,388 people in Indonesia.
Audience has an estimated audience of 5,576,388 people in Indonesia. 40.6% are female, 59.4% are male, average age 34.0. Top brand affinities: Telegram, Linux, Radio, Buddhism, Indonesian cuisine.
Top brand affinities include Telegram, Linux, Radio, with strongest over-indexing on Telegram (2.03× the country average).
Demographically, the Audience audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical Audience fan in Indonesia is more male, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for Telegram.
The key figures that characterise the Audience profile in Indonesia.
40.6% are female, 59.4% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 34.0 |
| Estimated audience size | 5,576,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Audience audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.03× | ||
| 02 | Linux | Technology & Electronics | 2.03× | ||
| 03 | Michael Jackson | Music & Radio | 2.03× | ||
| 04 | FA Cup | Sports | 2.03× | ||
| 05 | FIFA Club World Cup | Sports | 2.03× | ||
| 06 | RB Leipzig | Sports | 2.03× | ||
| 07 | Game of Thrones | Movies & TV | 1.92× | ||
| 08 | Radio | Technology & Electronics | 1.87× | ||
| 09 | Borussia Mönchengladbach | Sports | 1.87× | ||
| 10 | Breakfast television | Movies & TV | 1.83× | ||
| 11 | romantic comedies | Movies & TV | 1.76× | ||
| 12 | Rugby union | Sports | 1.72× | ||
| 13 | Investment management | Business & Career | 1.66× | ||
| 14 | Buddhism | Health | 1.59× | ||
| 15 | AFC Ajax | Sports | 1.58× | ||
| 16 | Self-love | Health | 1.56× | ||
| 17 | Real estate investment trust | Business & Career | 1.55× | ||
| 18 | GitHub | Internet & Social Media | 1.53× | ||
| 19 | Indonesian cuisine | Food & Beverages | 1.52× | ||
| 20 | Detective fiction | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.32× | |
| Extroversion | THRILL | 1.18× | |
| Individualism | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.81× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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