A data profile of the people who buy, follow and care about Audience in Poland — modelled from more than twelve digital signal sources. Audience has an estimated audience of 2,921,900 people in Poland.
Audience has an estimated audience of 2,921,900 people in Poland. 47.5% are female, 52.5% are male, average age 38.3. Top brand affinities: Shopping and fashion, Catholic Church, Baltic Sea, Gazeta Wyborcza, Love & Sex.
Top brand affinities include Shopping and fashion, Catholic Church, Baltic Sea, with strongest over-indexing on Shopping and fashion (3.14× the country average).
Demographically, the Audience audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Audience fan in Poland is balanced, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Audience profile in Poland.
47.5% are female, 52.5% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 38.3 |
| Estimated audience size | 2,921,900 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Audience audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 3.14× | ||
| 02 | Love & Sex | Kids & Family | 3.14× | ||
| 03 | Whitney Houston | Music & Radio | 3.14× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 3.14× | ||
| 05 | Modern Talking | Music & Radio | 3.14× | ||
| 06 | Catholic Church | Politics & Society | 2.94× | ||
| 07 | Baltic Sea | Travel & Leisure | 2.91× | ||
| 08 | Game consoles | Technology & Electronics | 2.17× | ||
| 09 | Newsletter | Technology & Electronics | 2.09× | ||
| 10 | Volunteer fire department | Health | 1.83× | ||
| 11 | Gazeta Wyborcza | News | 1.82× | ||
| 12 | Viral video | Internet & Social Media | 1.81× | ||
| 13 | Multikino | Movies & TV | 1.75× | ||
| 14 | Filmweb | Movies & TV | 1.64× | ||
| 15 | Music download | Technology & Electronics | 1.63× | ||
| 16 | Science fiction movies | Movies & TV | 1.63× | ||
| 17 | Stranger Things | Movies & TV | 1.62× | ||
| 18 | Musical theatre | Movies & TV | 1.61× | ||
| 19 | Stand-up comedy | Movies & TV | 1.59× | ||
| 20 | First-person shooter games | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.57× | |
| Tradition | CONSERVATISM | 1.45× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Design Affinity | PREMIUM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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