A data profile of the people who buy, follow and care about Behavior in Australia — modelled from more than twelve digital signal sources. Behavior has an estimated audience of 3,626,982 people in Australia.
Behavior has an estimated audience of 3,626,982 people in Australia. 65.7% are female, 34.3% are male, average age 42.8. Top brand affinities: Aldi, Wikipedia, Pizza, Blanket, Innovation.
Top brand affinities include Aldi, Wikipedia, Pizza, with strongest over-indexing on Aldi (1.77× the country average).
Demographically, the Behavior audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Tradition, Individualism.
The typical Behavior fan in Australia is more female, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Behavior profile in Australia.
65.7% are female, 34.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 42.8 |
| Estimated audience size | 3,626,982 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Behavior audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.3% |
| Italy | 5.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Demi Moore | Movies & TV | 2.70× | ||
| 02 | Sourdough | Food & Beverages | 2.70× | ||
| 03 | Brendan Fraser | Movies & TV | 2.70× | ||
| 04 | Liam Neeson | Movies & TV | 2.70× | ||
| 05 | Olivia Colman | Movies & TV | 2.70× | ||
| 06 | Keira Knightley | Movies & TV | 2.49× | ||
| 07 | Wikipedia | Internet & Social Media | 2.26× | ||
| 08 | Jason Momoa | Movies & TV | 2.26× | ||
| 09 | DeviantArt | Internet & Social Media | 2.18× | ||
| 10 | Jim Carrey | Movies & TV | 2.17× | ||
| 11 | Rome | Travel & Leisure | 1.91× | ||
| 12 | Blanket | Home & Garden | 1.89× | ||
| 13 | Aldi | Shopping | 1.77× | ||
| 14 | Nicole Kidman | Movies & TV | 1.62× | ||
| 15 | Microwave oven | Home & Garden | 1.62× | ||
| 16 | Pizza | Food & Beverages | 1.61× | ||
| 17 | Innovation | Business & Career | 1.58× | ||
| 18 | EB Games | Games | 1.54× | ||
| 19 | ABC | Movies & TV | 1.54× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.34× | |
| Individualism | JOY | 1.32× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Travelling | THRILL | 0.78× | |
| Pet Ownership | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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