A data profile of the people who buy, follow and care about Bus in Australia — modelled from more than twelve digital signal sources. Bus has an estimated audience of 2,880,608 people in Australia.
Bus has an estimated audience of 2,880,608 people in Australia. 42.4% are female, 57.6% are male, average age 44.0. Top brand affinities: Tram, SUVs, Used car, Solar energy, Innovation.
Top brand affinities include Tram, SUVs, Used car, with strongest over-indexing on Tram (4.49× the country average).
Demographically, the Bus audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Bus fan in Australia is more male, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Tram.
The key figures that characterise the Bus profile in Australia.
42.4% are female, 57.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 44.0 |
| Estimated audience size | 2,880,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Bus audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.5% |
| Brazil | 7.0% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Bus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tram | Cars & Mobility | 4.49× | ||
| 02 | Compact car | Cars & Mobility | 2.58× | ||
| 03 | Land Rover | Cars & Mobility | 2.58× | ||
| 04 | Max Verstappen | Sports | 2.58× | ||
| 05 | Range Rover | Cars & Mobility | 2.58× | ||
| 06 | Family car | Cars & Mobility | 2.43× | ||
| 07 | Lexus | Cars & Mobility | 2.41× | ||
| 08 | Volkswagen | Cars & Mobility | 2.21× | ||
| 09 | Photovoltaics | Home & Garden | 2.21× | ||
| 10 | Sustainable energy | Home & Garden | 2.03× | ||
| 11 | Used car | Cars & Mobility | 1.98× | ||
| 12 | Hyundai | Cars & Mobility | 1.90× | ||
| 13 | Car dealership | Cars & Mobility | 1.80× | ||
| 14 | Innovation | Business & Career | 1.79× | ||
| 15 | Helicopter | Cars & Mobility | 1.77× | ||
| 16 | Satire | Literature | 1.72× | ||
| 17 | SUVs | Cars & Mobility | 1.70× | ||
| 18 | Solar energy | Home & Garden | 1.67× | ||
| 19 | Wikipedia | Internet & Social Media | 1.60× | ||
| 20 | Logistics | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Family Orientation | CONSERVATISM | 1.33× | |
| Quality Awareness | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Pet Ownership | JOY | 0.78× | |
| Price Sensitivity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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