A data profile of the people who buy, follow and care about Farm in Australia — modelled from more than twelve digital signal sources. Farm has an estimated audience of 2,638,923 people in Australia.
Farm has an estimated audience of 2,638,923 people in Australia. 53.5% are female, 46.5% are male, average age 45.6. Top brand affinities: Aldi, Refrigerator, Real property, Wikipedia, Renewable energy.
Top brand affinities include Aldi, Refrigerator, Real property, with strongest over-indexing on Aldi (1.7× the country average).
Demographically, the Farm audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Farm fan in Australia is balanced, around 45.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Farm profile in Australia.
53.5% are female, 46.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 45.6 |
| Estimated audience size | 2,638,923 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Farm audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.2% |
| Brazil | 5.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Farm audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Deere | Cars & Mobility | 3.12× | ||
| 02 | Fertilizer | Home & Garden | 2.32× | ||
| 03 | Garden centre | Home & Garden | 2.22× | ||
| 04 | Lawn mower | Home & Garden | 2.02× | ||
| 05 | Sustainable energy | Home & Garden | 1.88× | ||
| 06 | Hardware store | Home & Garden | 1.86× | ||
| 07 | Photovoltaics | Home & Garden | 1.81× | ||
| 08 | Microwave oven | Home & Garden | 1.80× | ||
| 09 | Wikipedia | Internet & Social Media | 1.78× | ||
| 10 | Aldi | Shopping | 1.70× | ||
| 11 | Renewable energy | Business & Career | 1.70× | ||
| 12 | Refrigerator | Home & Garden | 1.68× | ||
| 13 | Blanket | Home & Garden | 1.64× | ||
| 14 | Cappuccino | Food & Beverages | 1.63× | ||
| 15 | Real property | Home & Garden | 1.62× | ||
| 16 | Innovation | Business & Career | 1.61× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 18 | Zoo | Kids & Family | 1.53× | ||
| 19 | Hair conditioner | Beauty & Wellness | 1.53× | ||
| 20 | Organic farming | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Individualism | JOY | 1.32× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Travelling | THRILL | 0.86× | |
| Early Adopter Mentality | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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