A data profile of the people who buy, follow and care about Rabbits in Australia — modelled from more than twelve digital signal sources. Rabbits has an estimated audience of 3,081,232 people in Australia.
Rabbits has an estimated audience of 3,081,232 people in Australia. 65.7% are female, 34.3% are male, average age 42.7. Top brand affinities: Pet food, Aldi, Peter Alexander, Pet store, French Bulldog.
Top brand affinities include Pet food, Aldi, Peter Alexander, with strongest over-indexing on Pet food (2.21× the country average).
Demographically, the Rabbits audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Rabbits fan in Australia is more female, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Pet food.
The key figures that characterise the Rabbits profile in Australia.
65.7% are female, 34.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 42.7 |
| Estimated audience size | 3,081,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Rabbits audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 9.1% |
| Italy | 4.5% |
The strongest cross-interests of the Rabbits audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Black cat | Pets & Animals | 3.05× | ||
| 02 | Siamese cat | Pets & Animals | 3.05× | ||
| 03 | British Shorthair | Pets & Animals | 3.05× | ||
| 04 | Beagle | Pets & Animals | 2.85× | ||
| 05 | Shih Tzu | Pets & Animals | 2.78× | ||
| 06 | Rottweiler | Pets & Animals | 2.74× | ||
| 07 | Border Collie | Pets & Animals | 2.64× | ||
| 08 | Yorkshire Terrier | Pets & Animals | 2.60× | ||
| 09 | French Bulldog | Pets & Animals | 2.59× | ||
| 10 | Dachshund | Pets & Animals | 2.47× | ||
| 11 | Poodle | Pets & Animals | 2.47× | ||
| 12 | Bulldog | Pets & Animals | 2.31× | ||
| 13 | Labrador Retriever | Pets & Animals | 2.31× | ||
| 14 | Pet store | Pets & Animals | 2.24× | ||
| 15 | Golden Retriever | Pets & Animals | 2.24× | ||
| 16 | Dog harness | Pets & Animals | 2.22× | ||
| 17 | Pet food | Pets & Animals | 2.21× | ||
| 18 | Wikipedia | Internet & Social Media | 1.64× | ||
| 19 | Aldi | Shopping | 1.55× | ||
| 20 | Peter Alexander | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.35× | |
| Extroversion | THRILL | 1.26× | |
| Pet Ownership | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Rabbits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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