A data profile of the people who buy, follow and care about Saint Paul, Minnesota in Brazil — modelled from more than twelve digital signal sources. Saint Paul, Minnesota has an estimated audience of 3,864,554 people in Brazil.
Saint Paul, Minnesota has an estimated audience of 3,864,554 people in Brazil. 63.2% are female, 36.8% are male, average age 41.2. Top brand affinities: Instagram, Country music, Rock music, Shopping malls, Pop music.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (2.77× the country average).
Demographically, the Saint Paul, Minnesota audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Social Media Usage.
The typical Saint Paul, Minnesota fan in Brazil is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Instagram.
The key figures that characterise the Saint Paul, Minnesota profile in Brazil.
63.2% are female, 36.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 41.2 |
| Estimated audience size | 3,864,554 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Saint Paul, Minnesota audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 47.0% |
| United States | 34.6% |
| Philippines | 2.6% |
The strongest cross-interests of the Saint Paul, Minnesota audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country music | Music & Radio | 2.90× | ||
| 02 | Rock music | Music & Radio | 2.90× | ||
| 03 | Internet & Social Media | 2.77× | |||
| 04 | Pop music | Music & Radio | 2.77× | ||
| 05 | Shopping malls | Shopping | 2.71× | ||
| 06 | Hip hop music | Music & Radio | 2.53× | ||
| 07 | Medicine | Business & Career | 2.28× | ||
| 08 | Soul music | Music & Radio | 2.22× | ||
| 09 | Furniture | Home & Garden | 2.10× | ||
| 10 | Fragrances | Beauty & Wellness | 2.10× | ||
| 11 | Jazz music | Music & Radio | 2.10× | ||
| 12 | Heavy metal music | Music & Radio | 2.10× | ||
| 13 | Action movies | Movies & TV | 2.03× | ||
| 14 | Basketball | Sports | 2.03× | ||
| 15 | Tablet computers | Technology & Electronics | 2.03× | ||
| 16 | Entrepreneurship | Business & Career | 1.97× | ||
| 17 | Beauty salons | Beauty & Wellness | 1.85× | ||
| 18 | Animated movies | Movies & TV | 1.79× | ||
| 19 | Barbecue | Food & Beverages | 1.66× | ||
| 20 | Wine | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.59× | |
| Social Media Usage | JOY | 1.39× | |
| Creativity | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.75× | |
| Extroversion | THRILL | 0.78× | |
| Mindfulness | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Saint Paul, Minnesota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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