Saint Paul, Minnesota Audience in United States

Saint Paul, Minnesota logo

Saint Paul, Minnesota has an estimated audience of 2,843,549 people in United States. 54.1% are female, 45.9% are male, average age 38.8. Top regions: Minnesota, California, Texas. Top brand affinities: Nasal cavity, James Butler (American football), Mad About You, John Key, Bruklinas.

The average Saint Paul, Minnesota fan in United States is 38.8 years old, balanced, and lives primarily in Minnesota. The audience is concentrated in Minnesota, California, Texas. Top brand affinities include Nasal cavity, James Butler (American football), Mad About You, with strongest over-indexing on Nasal cavity (4.4× the country average). Demographically, the Saint Paul, Minnesota audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Sports Activity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Saint Paul, Minnesota fans

Demographic split for Saint Paul, Minnesota audience in United States
MetricValue
Female54.1%
Male45.9%
Average age38.8
Estimated audience size2,843,549

Audience persona

The typical Saint Paul, Minnesota fan in United States is balanced, around 38.8 years old, with strong Sports Activity tendencies and a notable affinity for Nasal cavity.

Top regions in United States

Top regions ranked by reach for Saint Paul, Minnesota in United States
RegionReachAffinity
Minnesota241,6675.93×
California211,3140.68×
Texas187,5080.77×
Florida117,9870.61×
Illinois114,4421.21×
New York108,6270.68×
Wisconsin79,1211.85×
Georgia61,7630.71×
Pennsylvania60,9260.64×
Ohio59,4030.68×
North Carolina57,1930.67×
Michigan56,3090.76×
Iowa56,2242.4×
Arizona49,3350.85×
Indiana47,0360.91×
Virginia45,8200.66×
Tennessee45,2630.79×
Missouri43,5330.95×
Washington43,4450.76×
Massachusetts43,3620.77×
New Jersey43,1670.6×
Colorado41,9200.94×
Maryland30,2900.62×
Alabama29,8110.75×
Oklahoma26,3340.83×
Kentucky26,3300.74×
Oregon25,7400.79×
Louisiana25,5210.7×
South Carolina24,9870.58×
Kansas23,8491.06×
Nebraska23,5101.65×
Nevada20,2850.74×
Arkansas19,7140.84×
Utah19,5940.77×
Connecticut18,4480.65×
Mississippi17,2860.74×
North Dakota15,4822.65×
South Dakota15,1602.31×
Idaho11,1550.78×
New Mexico10,9740.77×
Montana9,5851.21×
Hawaii8,2560.68×
Washington, District of Columbia7,5470.88×
Maine7,1250.7×
West Virginia7,1020.54×
New Hampshire6,7820.61×
Alaska6,2261.02×
Rhode Island5,1230.57×
Delaware3,8780.49×
Vermont3,5840.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saint Paul, Minnesota audience
BrandAffinityCategory
Nasal cavity4.4×Health
James Butler (American football)14.35×Sports
Mad About You1.53×Movies & TV
John Key2.71×Politics & Society
Bruklinas1.72×Travel & Leisure
Carlos Gracie, Jr.3.77×
JTB2.37×Travel & Leisure
Church Community Builder1.85×Technology & Electronics
JC1.63×
Massage Practice Builder1.99×Health
İz Bırakan Sözler1.91×
West Los Angeles College4.45×
Leeds College of Building2.07×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saint Paul, Minnesota audience
TraitClusterScore
Sports ActivityPOWER1.27
Family OrientationCONSERVATISM1.05
SustainabilityBALANCE0.99
Community OrientationOPEN0.99
DIY MentalityTHRILL0.98
Quality AwarenessPREMIUM0.97

Worldwide distribution

Worldwide audience distribution share by country for Saint Paul, Minnesota
CountryShare
Brazil47.0%
United States34.6%
Philippines2.6%

See Saint Paul, Minnesota audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Saint Paul, Minnesota have in United States?

Saint Paul, Minnesota has an estimated audience of 2,843,549 people in United States, concentrated in Minnesota and California.

What is the gender split and age of Saint Paul, Minnesota fans?

54.1% of Saint Paul, Minnesota fans are female, 45.9% are male, with an average age of 38.8 years.

Which brands do Saint Paul, Minnesota fans like most?

Saint Paul, Minnesota fans show strongest brand affinity for Nasal cavity (4.4×), James Butler (American football) (14.35×), and Mad About You (1.53×) over the country average.

Where do Saint Paul, Minnesota fans live in United States?

Saint Paul, Minnesota fans in United States are most concentrated in Minnesota (reach 241,667), California (reach 211,314), and Texas (reach 187,508). These three regions account for the largest share of the active audience.

What other brands do Saint Paul, Minnesota fans also like?

Beyond Saint Paul, Minnesota itself, the audience over-indexes on James Butler (American football) (14.35×), Mad About You (1.53×), John Key (2.71×), and Bruklinas (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Paul, Minnesota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.