Rascasse Audience Intelligence

Saint Paul, Minnesota Audience in United States

A data profile of the people who buy, follow and care about Saint Paul, Minnesota in United States — modelled from more than twelve digital signal sources. Saint Paul, Minnesota has an estimated audience of 2,843,549 people in United States.

#799among POI in United States#860in Travel & Leisure

The average Saint Paul, Minnesota fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Minnesota, Texas.

Top brand affinities include Minnesota United FC, Minnesota Timberwolves, Minnesota Wild, with strongest over-indexing on Minnesota United FC (16.3× the country average).

Demographically, the Saint Paul, Minnesota audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saint Paul, Minnesota fan in United States is balanced, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Minnesota United FC.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saint Paul, Minnesota profile in United States.

Audience size
2.8M
in United States
Gender
54.1%♀
45.9% male
Age
38.8
average years
Country rank
#10754
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saint Paul, Minnesota fans

54.1% are female, 45.9% are male, average age 38.8.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Saint Paul, Minnesota audience in United States
MetricValue
Female54.1%
Male45.9%
Average age38.8
Estimated audience size2,843,549
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Saint Paul, Minnesota audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

34.6%

of the worldwide Saint Paul, Minnesota audience comes from United States.

Worldwide audience distribution share by country for Saint Paul, Minnesota
CountryShare
Brazil47.0%
United States34.6%
Philippines2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saint Paul, Minnesota audience in United States is strongest.

Fig. 05

Top regions by affinity

Saint Paul, Minnesota fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K5.05×
02Iowa~60K2.40×
03North Dakota~10K2.40×
04South Dakota~10K2.16×
05Wisconsin~80K1.81×
06Nebraska~20K1.64×
07Illinois~100K1.19×
08Montana~9K1.19×
09Kansas~20K1.10×
10Alaska~6K1.04×
11Missouri~50K1.00×
12Vermont~5K0.94×
13Indiana~50K0.91×
14Colorado~40K0.91×
15Washington, District of Columbia~8K0.91×
16Idaho~10K0.88×
17Maine~9K0.88×
18Arkansas~20K0.87×
19Oklahoma~30K0.86×
20Oregon~30K0.84×
21New Mexico~10K0.84×
22Washington~50K0.83×
23Utah~20K0.81×
24Arizona~50K0.79×
25Kentucky~30K0.79×
26Mississippi~20K0.79×
27Michigan~60K0.78×
28Tennessee~40K0.78×
29Massachusetts~40K0.78×
30Rhode Island~7K0.75×
31Texas~200K0.74×
32Nevada~20K0.74×
33New Hampshire~8K0.74×
34Louisiana~30K0.73×
35Connecticut~20K0.73×
36Hawaii~9K0.73×
37Alabama~30K0.72×
38West Virginia~9K0.72×
39Ohio~60K0.71×
40Delaware~5K0.70×
41Virginia~50K0.69×
42Pennsylvania~70K0.68×
43Georgia~60K0.68×
44North Carolina~60K0.68×
45New York~100K0.67×
46California~200K0.66×
47Maryland~30K0.65×
48South Carolina~30K0.64×
49New Jersey~40K0.61×
50Florida~100K0.59×
Fig. 06

Affinity by region

Affinity by region — Saint Paul, Minnesota, United States
0.59×1.00×5.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saint Paul, Minnesota audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saint Paul, Minnesota audience
#·InterestCategoryAffinity×
01Minnesota United FCSports16.30×
02Helly HansenFashion & Accessoires4.82×
03Minnesota WildSports3.94×
04Minnesota TimberwolvesSports3.45×
05Minnesota VikingsSports2.93×
06Liquor storeFood & Beverages2.76×
07Bob DylanMusic & Radio2.49×
08Employment agencyBusiness & Career2.23×
09ButcherFood & Beverages2.20×
10LacrosseSports2.06×
11Garden centreHome & Garden1.95×
12Minnesota TwinsSports1.79×
13Milwaukee BrewersSports1.77×
14Employment websiteBusiness & Career1.75×
15Non-alcoholic beverageFood & Beverages1.65×
16StadiumSports1.59×
17PubFood & Beverages1.53×
18Charitable organizationPolitics & Society1.52×
19RoboticsTechnology & Electronics1.52×
20Private schoolKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saint Paul, Minnesota audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saint Paul, Minnesota audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.52×
Career OrientationPOWER1.37×
DIY MentalityTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saint Paul, Minnesota audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.80×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saint Paul, Minnesota have in United States?

Saint Paul, Minnesota has an estimated audience of 2,843,549 people in United States, concentrated in California and Minnesota.

02

What is the gender split and age of Saint Paul, Minnesota fans?

54.1% of Saint Paul, Minnesota fans are female, 45.9% are male, with an average age of 38.8 years.

03

Which brands do Saint Paul, Minnesota fans like most?

Saint Paul, Minnesota fans show strongest brand affinity for Minnesota United FC (16.3×), Minnesota Timberwolves (3.45×), and Minnesota Wild (3.94×) over the country average.

04

Where do Saint Paul, Minnesota fans live in United States?

Saint Paul, Minnesota fans in United States are most concentrated in California (reach ~200K), Minnesota (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Saint Paul, Minnesota fans also like?

Beyond Saint Paul, Minnesota itself, the audience over-indexes on Minnesota Timberwolves (3.45×), Minnesota Wild (3.94×), Minnesota Vikings (2.93×), and Charitable organization (1.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Paul, Minnesota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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