A data profile of the people who buy, follow and care about Wedding photography in Brazil — modelled from more than twelve digital signal sources. Wedding photography has an estimated audience of 3,787,293 people in Brazil.
Wedding photography has an estimated audience of 3,787,293 people in Brazil. 80.1% are female, 19.9% are male, average age 39.1. Top brand affinities: Instagram, Wedding planner, mulheres, Weddings, Shopping malls.
Top brand affinities include Instagram, Wedding planner, mulheres, with strongest over-indexing on Instagram (1.79× the country average).
Demographically, the Wedding photography audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Wedding photography fan in Brazil is more female, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Instagram.
The key figures that characterise the Wedding photography profile in Brazil.
80.1% are female, 19.9% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 39.1 |
| Estimated audience size | 3,787,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Wedding photography audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 7.6% |
| China | 5.2% |
The strongest cross-interests of the Wedding photography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 6.78× | ||
| 02 | Wedding planner | Kids & Family | 5.43× | ||
| 03 | Art jewelry | Fashion & Accessoires | 2.59× | ||
| 04 | Weddings | Kids & Family | 2.54× | ||
| 05 | mulheres | Movies & TV | 2.42× | ||
| 06 | Lojas Renner | Fashion & Accessoires | 2.14× | ||
| 07 | Handbags | Fashion & Accessoires | 1.96× | ||
| 08 | Spas | Beauty & Wellness | 1.87× | ||
| 09 | Internet & Social Media | 1.79× | |||
| 10 | Boutiques | Fashion & Accessoires | 1.79× | ||
| 11 | Beauty salons | Beauty & Wellness | 1.78× | ||
| 12 | Medicine | Business & Career | 1.74× | ||
| 13 | Rock music | Music & Radio | 1.72× | ||
| 14 | Shopping malls | Shopping | 1.71× | ||
| 15 | Personal care | Health | 1.69× | ||
| 16 | Pop music | Music & Radio | 1.69× | ||
| 17 | Hip hop music | Music & Radio | 1.68× | ||
| 18 | Fragrances | Beauty & Wellness | 1.65× | ||
| 19 | Barbecue | Food & Beverages | 1.60× | ||
| 20 | Entrepreneurship | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.11× | |
| Indulgence | JOY | 1.68× | |
| Community Orientation | OPEN | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Tradition | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Wedding photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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