Allianz Arena Audience in Germany
Allianz Arena has an estimated audience of 470,288 people in Germany. 25.7% are female, 74.3% are male, average age 37.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: FC Bayern Munich, Saturn (store), Borussia Dortmund, Sport Bild, Sportschau.
The average Allianz Arena fan in Germany is 37.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include FC Bayern Munich, Saturn (store), Borussia Dortmund, with strongest over-indexing on FC Bayern Munich (5.33× the country average). Demographically, the Allianz Arena audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Allianz Arena fans
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 37.3 |
| Estimated audience size | 470,288 |
Audience persona
The typical Allianz Arena fan in Germany is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for FC Bayern Munich.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 287,280 | 3.8× |
| Nordrhein-Westfalen | 106,404 | 1.03× |
| Baden-Württemberg | 76,860 | 1.2× |
| Hessen | 39,294 | 1.1× |
| Niedersachsen | 34,648 | 0.76× |
| Rheinland-Pfalz | 21,050 | 0.89× |
| Berlin | 18,475 | 0.88× |
| Sachsen | 17,022 | 0.74× |
| Schleswig-Holstein | 12,850 | 0.76× |
| Hamburg | 10,497 | 0.99× |
| Brandenburg | 9,554 | 0.65× |
| Thüringen | 8,787 | 0.73× |
| Sachsen-Anhalt | 7,560 | 0.62× |
| Mecklenburg-Vorpommern | 4,860 | 0.54× |
| Saarland | 4,329 | 0.75× |
| Bremen | 2,231 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FC Bayern Munich | 5.33× | Sports |
| Saturn (store) | 7.7× | Shopping |
| Borussia Dortmund | 3.17× | Sports |
| Sport Bild | 7.74× | Sports |
| Sportschau | 5.45× | Sports |
| Lindsey Vonn | 7.34× | Sports |
| Manuel Neuer | 8.34× | Sports |
| Tipico | 5.69× | Games |
| Transfermarkt | 4.75× | Sports |
| Leon Goretzka | 13.59× | Sports |
| Germany | 2.39× | Travel & Leisure |
| Kicker | 6.1× | Sports |
| UEFA Champions League | 3.22× | Sports |
| Sven Ulreich | 18.64× | Sports |
| Bundesliga | 2.64× | Sports |
| Bild | 2.54× | News |
| Bastian Schweinsteiger | 7.81× | Sports |
| Friends | 3.53× | Movies & TV |
| Bwin | 6.18× | Games |
| IHF World Men's Handball Championship | 3.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.32 |
| Early Adopter Mentality | POWER | 1.12 |
| Price Sensitivity | PREMIUM | 1.11 |
| Sports Activity | POWER | 1.1 |
| Pet Ownership | JOY | 1.06 |
| Need for Security | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.9% |
| Portugal | 4.3% |
| Bangladesh | 3.9% |
See Allianz Arena audiences in other countries
More Stadium audiences in Germany
- Deutsche Bank Park (2,442,166)
- Merkur Spiel-Arena (1,803,206)
- Veltins-Arena (1,338,107)
- RheinEnergieStadion (1,083,774)
- Volksparkstadion (1,069,040)
Frequently asked questions
How many fans does Allianz Arena have in Germany?
Allianz Arena has an estimated audience of 470,288 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Allianz Arena fans?
25.7% of Allianz Arena fans are female, 74.3% are male, with an average age of 37.3 years.
Which brands do Allianz Arena fans like most?
Allianz Arena fans show strongest brand affinity for FC Bayern Munich (5.33×), Saturn (store) (7.7×), and Borussia Dortmund (3.17×) over the country average.
Where do Allianz Arena fans live in Germany?
Allianz Arena fans in Germany are most concentrated in Bayern (reach 287,280), Nordrhein-Westfalen (reach 106,404), and Baden-Württemberg (reach 76,860). These three regions account for the largest share of the active audience.
What other brands do Allianz Arena fans also like?
Beyond Allianz Arena itself, the audience over-indexes on Saturn (store) (7.7×), Borussia Dortmund (3.17×), Sport Bild (7.74×), and Sportschau (5.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Allianz Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.