Rascasse Audience Intelligence

Allianz Arena Audience in Germany

A data profile of the people who buy, follow and care about Allianz Arena in Germany — modelled from more than twelve digital signal sources. Allianz Arena has an estimated audience of 478,814 people in Germany.

#11among Stadium in Germany#1034among POI in Germany#962in Sports

The average Allianz Arena fan in Germany is 37.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include FC Bayern Munich, Manuel Neuer, Sportschau, with strongest over-indexing on FC Bayern Munich (5.33× the country average).

Demographically, the Allianz Arena audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Allianz Arena fan in Germany is more male, around 37.3 years old, with strong Need for Security tendencies and a notable affinity for FC Bayern Munich.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allianz Arena profile in Germany.

Audience size
479K
in Germany
Gender
36.7%♀
63.3% male
Age
37.3
average years
Country rank
#12174
POI in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Allianz Arena fans

36.7% are female, 63.3% are male, average age 37.3.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Allianz Arena audience in Germany
MetricValue
Female36.7%
Male63.3%
Average age37.3
Estimated audience size478,814
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Allianz Arena audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Allianz Arena audience comes from Germany.

Worldwide audience distribution share by country for Allianz Arena
CountryShare
Germany16.8%
Portugal5.1%
Netherlands4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allianz Arena audience in Germany is strongest.

Fig. 05

Top regions by affinity

Allianz Arena fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K6.58×
02Baden-Württemberg~70K1.05×
03Hessen~30K0.94×
04Nordrhein-Westfalen~90K0.87×
05Hamburg~9K0.85×
06Rheinland-Pfalz~20K0.80×
07Thüringen~9K0.74×
08Saarland~4K0.74×
09Berlin~20K0.73×
10Niedersachsen~30K0.67×
11Schleswig-Holstein~10K0.67×
12Sachsen~20K0.66×
13Brandenburg~9K0.59×
14Sachsen-Anhalt~7K0.59×
15Bremen~2K0.53×
16Mecklenburg-Vorpommern~5K0.50×
Fig. 06

Affinity by region

Affinity by region — Allianz Arena, Germany
0.50×1.00×6.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allianz Arena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allianz Arena audience
#·InterestCategoryAffinity×
01Sven UlreichSports18.64×
02Leon GoretzkaSports13.59×
03Manuel NeuerSports8.34×
04Thomas MüllerSports8.18×
05Bastian SchweinsteigerSports7.81×
06Sport BildSports7.74×
07Lindsey VonnSports7.34×
08BwinGames6.18×
09KickerSports6.10×
10TipicoGames5.69×
11SportschauSports5.45×
12FC Bayern MunichSports5.33×
13TransfermarktSports4.75×
14IHF World Men's Handball ChampionshipSports3.92×
15UEFA Champions LeagueSports3.22×
16Borussia DortmundSports3.17×
17BundesligaSports2.64×
18BildNews2.54×
19GermanyTravel & Leisure2.39×
20FIFA World CupSports2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allianz Arena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allianz Arena audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.46×
Quality AwarenessPREMIUM1.39×
DIY MentalityTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allianz Arena audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.37×
Design AffinityPREMIUM0.58×
Community OrientationOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Allianz Arena have in Germany?

Allianz Arena has an estimated audience of 478,814 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Allianz Arena fans?

36.7% of Allianz Arena fans are female, 63.3% are male, with an average age of 37.3 years.

03

Which brands do Allianz Arena fans like most?

Allianz Arena fans show strongest brand affinity for FC Bayern Munich (5.33×), Manuel Neuer (8.34×), and Sportschau (5.45×) over the country average.

04

Where do Allianz Arena fans live in Germany?

Allianz Arena fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Allianz Arena fans also like?

Beyond Allianz Arena itself, the audience over-indexes on Manuel Neuer (8.34×), Sportschau (5.45×), Leon Goretzka (13.59×), and Sport Bild (7.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in Germany

See Allianz Arena audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Allianz Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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