Rascasse Audience Intelligence

Bench (British clothing brand) Target Market in Germany

A data profile of the people who buy, follow and care about Bench (British clothing brand) in Germany — modelled from more than twelve digital signal sources. Bench (British clothing brand) has an estimated audience of 244,272 people in Germany.

#35among Mainstream fashion in Germany#2536among Brand in Germany#903in Fashion & Accessoires

The average Bench (British clothing brand) fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tipico, Lindsey Vonn, Robert Redford, with strongest over-indexing on Tipico (3.28× the country average).

Demographically, the Bench (British clothing brand) audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bench (British clothing brand) fan in Germany is balanced, around 38.0 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bench (British clothing brand) profile in Germany.

Audience size
244K
in Germany
Gender
45.2%♀
54.8% male
Age
38.0
average years
Country rank
#19977
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bench (British clothing brand)

45.2% are female, 54.8% are male, average age 38.0.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Bench (British clothing brand) audience in Germany
MetricValue
Female45.2%
Male54.8%
Average age38.0
Estimated audience size244,272
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Bench (British clothing brand) audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4921%
50+18%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Bench (British clothing brand) audience comes from Germany.

Worldwide audience distribution share by country for Bench (British clothing brand)
CountryShare
Mexico23.6%
United States19.3%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bench (British clothing brand) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bench (British clothing brand) customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~10K1.16×
02Berlin~10K1.10×
03Hessen~20K1.08×
04Sachsen~10K1.02×
05Thüringen~6K1.02×
06Hamburg~6K1.02×
07Saarland~3K1.01×
08Nordrhein-Westfalen~50K1.00×
09Sachsen-Anhalt~6K0.99×
10Bayern~40K0.98×
11Bremen~2K0.97×
12Niedersachsen~20K0.96×
13Baden-Württemberg~30K0.95×
14Brandenburg~7K0.94×
15Schleswig-Holstein~8K0.92×
16Mecklenburg-Vorpommern~4K0.92×
Fig. 06

Affinity by region

Affinity by region — Bench (British clothing brand), Germany
0.92×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bench (British clothing brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bench (British clothing brand) audience
#·InterestCategoryAffinity×
01Sports bettingGames4.25×
02FIS Alpine Ski World CupSports4.00×
03Lindsey VonnSports3.47×
04Robert RedfordMovies & TV3.47×
05Škoda KodiaqCars & Mobility3.47×
06TipicoGames3.28×
07Arnold SchwarzeneggerMovies & TV3.10×
08Tour de FranceSports3.05×
09VfL BochumSports2.79×
10Frauen-BundesligaSports2.76×
11Michael SchumacherSports2.18×
12Solar energyHome & Garden2.08×
13RB LeipzigSports1.78×
14Alpine skiingSports1.72×
15VfB StuttgartSports1.65×
16Borussia MönchengladbachSports1.65×
17RyanairTravel & Leisure1.63×
18Musical instrumentMusic & Radio1.61×
19NatureHome & Garden1.56×
20House musicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bench (British clothing brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bench (British clothing brand) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.34×
Quality AwarenessPREMIUM1.33×
TraditionCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bench (British clothing brand) audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.84×
Early Adopter MentalityPOWER0.84×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bench (British clothing brand)'s target market in Germany?

Bench (British clothing brand)'s target market in Germany covers an estimated 244,272 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bench (British clothing brand) customers?

45.2% of the Bench (British clothing brand) audience are female, 54.8% are male, with an average age of 38.0 years.

03

Which brands do Bench (British clothing brand) fans like most?

Bench (British clothing brand) fans show strongest brand affinity for Tipico (3.28×), Lindsey Vonn (3.47×), and Robert Redford (3.47×) over the country average.

04

Where do Bench (British clothing brand) fans live in Germany?

Bench (British clothing brand) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bench (British clothing brand) fans also like?

Beyond Bench (British clothing brand) itself, the audience over-indexes on Lindsey Vonn (3.47×), Robert Redford (3.47×), Tour de France (3.05×), and Nature (1.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See Bench (British clothing brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bench (British clothing brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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