Bench (British clothing brand) Audience in Germany
Bench (British clothing brand) has an estimated audience of 249,228 people in Germany. 45.2% are female, 54.8% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Analytics, Progressive rock, Alaska, Hawesko, Chalkidiki.
The average Bench (British clothing brand) fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Analytics, Progressive rock, Alaska, with strongest over-indexing on Google Analytics (2.9× the country average). Demographically, the Bench (British clothing brand) audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Bench (British clothing brand) fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 38.0 |
| Estimated audience size | 249,228 |
Audience persona
The typical Bench (British clothing brand) fan in Germany is balanced, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Google Analytics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,077 | 1.06× |
| Bayern | 40,236 | 1× |
| Baden-Württemberg | 35,110 | 1.03× |
| Niedersachsen | 23,774 | 0.98× |
| Hessen | 21,142 | 1.11× |
| Rheinland-Pfalz | 13,502 | 1.08× |
| Berlin | 12,833 | 1.15× |
| Sachsen | 12,794 | 1.05× |
| Schleswig-Holstein | 8,588 | 0.96× |
| Brandenburg | 7,215 | 0.93× |
| Hamburg | 6,230 | 1.11× |
| Sachsen-Anhalt | 5,838 | 0.9× |
| Thüringen | 5,822 | 0.92× |
| Mecklenburg-Vorpommern | 4,137 | 0.87× |
| Saarland | 2,800 | 0.91× |
| Bremen | 1,959 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Analytics | 2.9× | Internet & Social Media |
| Progressive rock | 1.56× | Music & Radio |
| Alaska | 3.47× | Travel & Leisure |
| Hawesko | 3.47× | Food & Beverages |
| Chalkidiki | 3.47× | Travel & Leisure |
| Noodle (Gorillaz) | 2.6× | Music & Radio |
| KLIX (AM) | 1.98× | Music & Radio |
| Cloppenburg | 3.47× | Travel & Leisure |
| Tuscany | 3.47× | Travel & Leisure |
| Sailor | 3.47× | Travel & Leisure |
| Icon (magazine) | 1.7× | Arts & Culture |
| Buddy – The Buddy Holly Story | 3.18× | Music & Radio |
| Jason Clarke (actor) | 2.93× | Movies & TV |
| Jura Mountains | 3.47× | Travel & Leisure |
| Minnesota | 3.47× | Travel & Leisure |
| Building insulation | 2.27× | Home & Garden |
| Ho, Ghana | 2.33× | Travel & Leisure |
| Oliver Kahn | 1.87× | Sports |
| JDSU | 1.65× | Business & Career |
| Staycation | 1.81× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.25 |
| Sports Activity | POWER | 1.19 |
| DIY Mentality | THRILL | 1.14 |
| Quality Awareness | PREMIUM | 1.11 |
| Indulgence | JOY | 1.1 |
| Patriotism | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 36.9% |
| United States | 15.9% |
| Spain | 10.4% |
See Bench (British clothing brand) audiences in other countries
- Bench (British clothing brand) — United States
- Bench (British clothing brand) — United Kingdom
- Bench (British clothing brand) — France
- Bench (British clothing brand) — Italy
- Bench (British clothing brand) — Spain
- Bench (British clothing brand) — Brazil
- Bench (British clothing brand) — Japan
- Bench (British clothing brand) — South Korea
- Bench (British clothing brand) — India
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Bench (British clothing brand) have in Germany?
Bench (British clothing brand) has an estimated audience of 249,228 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bench (British clothing brand) fans?
45.2% of Bench (British clothing brand) fans are female, 54.8% are male, with an average age of 38.0 years.
Which brands do Bench (British clothing brand) fans like most?
Bench (British clothing brand) fans show strongest brand affinity for Google Analytics (2.9×), Progressive rock (1.56×), and Alaska (3.47×) over the country average.
Where do Bench (British clothing brand) fans live in Germany?
Bench (British clothing brand) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,077), Bayern (reach 40,236), and Baden-Württemberg (reach 35,110). These three regions account for the largest share of the active audience.
What other brands do Bench (British clothing brand) fans also like?
Beyond Bench (British clothing brand) itself, the audience over-indexes on Progressive rock (1.56×), Alaska (3.47×), Hawesko (3.47×), and Chalkidiki (3.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bench (British clothing brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.