Rascasse Audience Intelligence

Block House (restaurant) Target Market in Germany

A data profile of the people who buy, follow and care about Block House (restaurant) in Germany — modelled from more than twelve digital signal sources. Block House (restaurant) has an estimated audience of 582,798 people in Germany.

#9among Restaurants in Germany#1357among Brand in Germany#490in Food & Beverages

The average Block House (restaurant) fan in Germany is 36.8 years old, more male, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Hamburger SV, SV Werder Bremen, Grilling, with strongest over-indexing on Hamburger SV (4.01× the country average).

Demographically, the Block House (restaurant) audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Block House (restaurant) fan in Germany is more male, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Hamburger SV.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Block House (restaurant) profile in Germany.

Audience size
583K
in Germany
Gender
44.0%♀
56.0% male
Age
36.8
average years
Country rank
#10366
Brand in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Block House (restaurant)

44.0% are female, 56.0% are male, average age 36.8.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Block House (restaurant) audience in Germany
MetricValue
Female44.0%
Male56.0%
Average age36.8
Estimated audience size582,798
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Block House (restaurant) audience in Germany
Age bracketShare%
16-1918%
20-2926%
30-3925%
40-4922%
50+9%
Fig. 04

Worldwide distribution

89.8%

of the worldwide Block House (restaurant) audience comes from Germany.

Worldwide audience distribution share by country for Block House (restaurant)
CountryShare
Germany89.8%
United States6.2%
Italy3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Block House (restaurant) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Block House (restaurant) customers by region in Germany
#RegionReachAffinity×
01Hamburg~80K5.71×
02Schleswig-Holstein~50K2.20×
03Berlin~50K1.78×
04Hessen~40K0.97×
05Niedersachsen~50K0.87×
06Bayern~80K0.78×
07Mecklenburg-Vorpommern~7K0.64×
08Baden-Württemberg~50K0.61×
09Brandenburg~10K0.52×
10Thüringen~7K0.47×
11Bremen~2K0.47×
12Nordrhein-Westfalen~60K0.42×
13Saarland~3K0.34×
14Sachsen-Anhalt~5K0.30×
15Rheinland-Pfalz~9K0.28×
16Sachsen~7K0.25×
Fig. 06

Affinity by region

Affinity by region — Block House (restaurant), Germany
0.25×1.00×5.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Block House (restaurant) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Block House (restaurant) audience
#·InterestCategoryAffinity×
01Weber GrillsHome & Garden5.40×
02Non-alcoholic beverageFood & Beverages4.24×
03Tim MälzerFood & Beverages4.08×
04Hamburger SVSports4.01×
05AlltoursTravel & Leisure3.88×
06Holstein KielSports3.86×
07NordseeFood & Beverages3.44×
08CinemaxXMovies & TV3.18×
09MotorboatCars & Mobility3.15×
10SteakhouseFood & Beverages2.95×
11Ina MüllerMovies & TV2.43×
12GrillingFood & Beverages2.40×
13Public transportCars & Mobility2.24×
14Aral AGCars & Mobility2.21×
15Udo LindenbergMusic & Radio2.05×
16PostbankBusiness & Career1.92×
17SV Werder BremenSports1.88×
18Der TagesspiegelNews1.84×
19SportschauSports1.52×
20CommerzbankBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Block House (restaurant) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Block House (restaurant) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.20×
IndulgenceJOY1.94×
Quality AwarenessPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Block House (restaurant) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.47×
MindfulnessBALANCE0.53×
Risk AppetiteTHRILL0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Block House (restaurant)'s target market in Germany?

Block House (restaurant)'s target market in Germany covers an estimated 582,798 people, concentrated in Hamburg and Bayern.

02

What is the gender split and age of Block House (restaurant) customers?

44.0% of the Block House (restaurant) audience are female, 56.0% are male, with an average age of 36.8 years.

03

Which brands do Block House (restaurant) fans like most?

Block House (restaurant) fans show strongest brand affinity for Hamburger SV (4.01×), SV Werder Bremen (1.88×), and Grilling (2.4×) over the country average.

04

Where do Block House (restaurant) fans live in Germany?

Block House (restaurant) fans in Germany are most concentrated in Hamburg (reach ~80K), Bayern (reach ~80K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Block House (restaurant) fans also like?

Beyond Block House (restaurant) itself, the audience over-indexes on SV Werder Bremen (1.88×), Grilling (2.4×), Non-alcoholic beverage (4.24×), and Postbank (1.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in Germany

See Block House (restaurant) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Block House (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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