Business-to-business Audience in Germany
Business-to-business has an estimated audience of 2,006,652 people in Germany. 40.5% are female, 59.5% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Christmas Gift, CAC 40, Stradivarius, Home Delivery.
The average Business-to-business fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Christmas Gift, CAC 40, with strongest over-indexing on Cocktail (1.78× the country average). Demographically, the Business-to-business audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Business-to-business fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 39.3 |
| Estimated audience size | 2,006,652 |
Audience persona
The typical Business-to-business fan in Germany is more male, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 417,774 | 0.95× |
| Bayern | 317,424 | 0.98× |
| Baden-Württemberg | 259,185 | 0.95× |
| Hessen | 160,346 | 1.05× |
| Niedersachsen | 137,130 | 0.7× |
| Berlin | 117,442 | 1.31× |
| Sachsen | 80,742 | 0.82× |
| Rheinland-Pfalz | 71,839 | 0.71× |
| Hamburg | 67,479 | 1.49× |
| Schleswig-Holstein | 58,964 | 0.82× |
| Sachsen-Anhalt | 40,673 | 0.78× |
| Thüringen | 38,658 | 0.76× |
| Brandenburg | 37,698 | 0.61× |
| Mecklenburg-Vorpommern | 33,021 | 0.86× |
| Saarland | 32,826 | 1.33× |
| Bremen | 32,213 | 1.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.78× | Food & Beverages |
| Christmas Gift | 2.31× | Kids & Family |
| CAC 40 | 1.81× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Home Delivery | 3.37× | Food & Beverages |
| Pillow | 1.55× | Home & Garden |
| Corfu (regional unit) | 2.44× | Travel & Leisure |
| Video izle | 2.26× | |
| Motion Picture Association of America | 5.15× | Movies & TV |
| Google Photos | 1.8× | Technology & Electronics |
| Gudrun Sjödén | 1.79× | Fashion & Accessoires |
| Haitian Vodou | 1.69× | Politics & Society |
| Humans (TV series) | 2.73× | Movies & TV |
| Fast Five | 2.61× | Movies & TV |
| Hatten | 2.77× | Travel & Leisure |
| Coworking | 1.99× | Business & Career |
| Hog Hunting | 2.33× | Sports |
| Anton Hofreiter | 2.62× | Politics & Society |
| Jesse Plemons | 1.6× | Movies & TV |
| Haugesund | 3.16× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.67 |
| Sustainability | BALANCE | 1.42 |
| Indulgence | JOY | 1.34 |
| Luxury Orientation | PREMIUM | 1.32 |
| Design Affinity | PREMIUM | 1.27 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 7.8% |
| India | 5.0% |
| Brazil | 4.1% |
See Business-to-business audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Business-to-business have in Germany?
Business-to-business has an estimated audience of 2,006,652 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Business-to-business fans?
40.5% of Business-to-business fans are female, 59.5% are male, with an average age of 39.3 years.
Which brands do Business-to-business fans like most?
Business-to-business fans show strongest brand affinity for Cocktail (1.78×), Christmas Gift (2.31×), and CAC 40 (1.81×) over the country average.
Where do Business-to-business fans live in Germany?
Business-to-business fans in Germany are most concentrated in Nordrhein-Westfalen (reach 417,774), Bayern (reach 317,424), and Baden-Württemberg (reach 259,185). These three regions account for the largest share of the active audience.
What other brands do Business-to-business fans also like?
Beyond Business-to-business itself, the audience over-indexes on Christmas Gift (2.31×), CAC 40 (1.81×), Stradivarius (1.97×), and Home Delivery (3.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business-to-business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.