A data profile of the people who buy, follow and care about Business-to-business in India — modelled from more than twelve digital signal sources. Business-to-business has an estimated audience of 3,311,931 people in India.
Business-to-business has an estimated audience of 3,311,931 people in India. 29.8% are female, 70.2% are male, average age 32.0. Top brand affinities: Passive income, Chennai, Embroidery, Kolkata Knight Riders, Pakistan national cricket team.
Top brand affinities include Passive income, Chennai, Embroidery, with strongest over-indexing on Passive income (2.94× the country average).
Demographically, the Business-to-business audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Business-to-business fan in India is more male, around 32.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Passive income.
The key figures that characterise the Business-to-business profile in India.
29.8% are female, 70.2% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 32.0 |
| Estimated audience size | 3,311,931 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Business-to-business audience comes from India.
| Country | Share |
|---|---|
| United States | 7.8% |
| India | 5.0% |
| Brazil | 4.1% |
The strongest cross-interests of the Business-to-business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Passive income | Business & Career | 2.94× | ||
| 02 | Private equity | Business & Career | 2.77× | ||
| 03 | Sewing | Home & Garden | 2.29× | ||
| 04 | Embroidery | Home & Garden | 2.15× | ||
| 05 | Weaving | Fashion & Accessoires | 2.09× | ||
| 06 | Innovation | Business & Career | 1.95× | ||
| 07 | England cricket team | Sports | 1.93× | ||
| 08 | BSE SENSEX | Business & Career | 1.93× | ||
| 09 | Career development | Business & Career | 1.90× | ||
| 10 | Big Bash League | Sports | 1.85× | ||
| 11 | NDTV | Movies & TV | 1.84× | ||
| 12 | Pakistan national cricket team | Sports | 1.83× | ||
| 13 | Chennai | Travel & Leisure | 1.73× | ||
| 14 | Virtual private network | Technology & Electronics | 1.70× | ||
| 15 | Ranveer Singh | Movies & TV | 1.69× | ||
| 16 | Mutual fund | Business & Career | 1.58× | ||
| 17 | Kolkata Knight Riders | Sports | 1.54× | ||
| 18 | Rohit Sharma | Sports | 1.54× | ||
| 19 | Home Appliances | Home & Garden | 1.53× | ||
| 20 | Cash on delivery | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.88× | |
| Career Orientation | POWER | 1.59× | |
| Indulgence | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Mindfulness | BALANCE | 0.81× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Business-to-business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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