Business-to-business Audience in United States

Business-to-business logo

Business-to-business has an estimated audience of 5,188,824 people in United States. 42.7% are female, 57.3% are male, average age 41.5. Top regions: California, Florida, Texas. Top brand affinities: Historic site, Governor of Michigan, Fairy godmother, Vocal harmony, Kendra Scott.

The average Business-to-business fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Historic site, Governor of Michigan, Fairy godmother, with strongest over-indexing on Historic site (8.85× the country average). Demographically, the Business-to-business audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Business-to-business fans

Demographic split for Business-to-business audience in United States
MetricValue
Female42.7%
Male57.3%
Average age41.5
Estimated audience size5,188,824

Audience persona

The typical Business-to-business fan in United States is more male, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Business-to-business in United States
RegionReachAffinity
California579,9251.02×
Florida437,8571.25×
Texas413,6600.93×
New York309,4991.07×
Georgia183,5421.15×
Illinois155,4700.9×
Pennsylvania141,2000.81×
North Carolina139,5930.89×
Virginia132,6401.05×
New Jersey128,7290.98×
Ohio109,9280.69×
Washington98,1070.94×
Michigan96,5580.71×
Arizona95,5760.9×
Massachusetts92,0090.9×
Indiana80,3000.85×
Colorado78,5420.96×
Maryland77,7180.87×
Missouri71,0050.85×
Tennessee70,3770.68×
South Carolina62,7070.8×
Wisconsin60,8280.78×
Kentucky58,7070.9×
Minnesota58,6380.79×
Louisiana56,9780.85×
Alabama53,0370.73×
Oregon46,2610.78×
Connecticut41,0970.79×
Nebraska39,6351.52×
Oklahoma35,7910.62×
Iowa34,7920.81×
Nevada33,2550.66×
Arkansas30,4980.71×
Mississippi29,7530.7×
Kansas29,6680.73×
Utah29,6670.64×
West Virginia22,6730.94×
Alaska22,6262.04×
Idaho20,9370.8×
Hawaii20,0010.9×
Montana19,7241.37×
South Dakota19,4681.62×
North Dakota18,9551.78×
New Hampshire18,6820.91×
Wyoming18,3412.38×
New Mexico18,1980.7×
Rhode Island18,0391.09×
Maine18,0280.97×
Vermont17,7431.95×
Delaware17,5011.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business-to-business audience
BrandAffinityCategory
Historic site8.85×Arts & Culture
Governor of Michigan11.37×Politics & Society
Fairy godmother9×Literature
Vocal harmony5.23×Music & Radio
Kendra Scott2.61×Fashion & Accessoires
Israel1.87×Travel & Leisure
Nebraska Cornhuskers football3.15×Sports
Nationality1.79×Politics & Society
Hipster7.59×Politics & Society
Jesse Plemons2.61×Movies & TV
Grinch2.86×Movies & TV
El Paso County, Colorado8.94×Travel & Leisure
Queens College, City University of New York4.82×Business & Career
Jeep Wagoneer3.68×Cars & Mobility
Cam Ward2.4×Sports
Goop3.2×Internet & Social Media
MK2.47×Music & Radio
Hibachi4.47×Food & Beverages
Keene, New Hampshire10.94×Travel & Leisure
Jaws2.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business-to-business audience
TraitClusterScore
Risk AppetiteTHRILL3.33
Luxury OrientationPREMIUM2.52
Quality AwarenessPREMIUM2.05
LGBTQ+ IdentityOPEN1.85
Social Media UsageJOY1.58
Career OrientationPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for Business-to-business
CountryShare
United States7.8%
India5.0%
Brazil4.1%

See Business-to-business audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Business-to-business have in United States?

Business-to-business has an estimated audience of 5,188,824 people in United States, concentrated in California and Florida.

What is the gender split and age of Business-to-business fans?

42.7% of Business-to-business fans are female, 57.3% are male, with an average age of 41.5 years.

Which brands do Business-to-business fans like most?

Business-to-business fans show strongest brand affinity for Historic site (8.85×), Governor of Michigan (11.37×), and Fairy godmother (9×) over the country average.

Where do Business-to-business fans live in United States?

Business-to-business fans in United States are most concentrated in California (reach 579,925), Florida (reach 437,857), and Texas (reach 413,660). These three regions account for the largest share of the active audience.

What other brands do Business-to-business fans also like?

Beyond Business-to-business itself, the audience over-indexes on Governor of Michigan (11.37×), Fairy godmother (9×), Vocal harmony (5.23×), and Kendra Scott (2.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business-to-business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.