Rascasse Audience Intelligence

Confucius Audience in Germany

A data profile of the people who buy, follow and care about Confucius in Germany — modelled from more than twelve digital signal sources. Confucius has an estimated audience of 291,928 people in Germany.

#59among Author in Germany#3766among Person in Germany#334in Literature

The average Confucius fan in Germany is 43.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Hugendubel, Travel literature, Ryanair, with strongest over-indexing on Hugendubel (7.33× the country average).

Demographically, the Confucius audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Confucius fan in Germany is balanced, around 43.8 years old, with strong Spirituality tendencies and a notable affinity for Hugendubel.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Confucius profile in Germany.

Audience size
292K
in Germany
Gender
52.3%♀
47.7% male
Age
43.8
average years
Country rank
#17686
Person in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Confucius fans

52.3% are female, 47.7% are male, average age 43.8.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Confucius audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age43.8
Estimated audience size291,928
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Confucius audience in Germany
Age bracketShare%
16-198%
20-2917%
30-3922%
40-4927%
50+27%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Confucius audience comes from Germany.

Worldwide audience distribution share by country for Confucius
CountryShare
United States41.5%
Germany12.7%
Spain12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Confucius audience in Germany is strongest.

Fig. 05

Top regions by affinity

Confucius fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.42×
02Hamburg~10K1.34×
03Baden-Württemberg~50K1.14×
04Hessen~30K1.13×
05Berlin~20K1.07×
06Schleswig-Holstein~10K1.03×
07Bremen~3K1.01×
08Sachsen~20K0.99×
09Niedersachsen~30K0.96×
10Thüringen~8K0.95×
11Bayern~50K0.94×
12Rheinland-Pfalz~20K0.93×
13Sachsen-Anhalt~7K0.85×
14Brandenburg~9K0.82×
15Mecklenburg-Vorpommern~5K0.82×
16Saarland~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Confucius, Germany
0.81×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Confucius audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Confucius audience
#·InterestCategoryAffinity×
01HugendubelShopping7.33×
02Travel literatureTravel & Leisure7.33×
03VuelingTravel & Leisure6.39×
04LuckHealth4.44×
05Qatar AirwaysTravel & Leisure3.98×
06Political scienceBusiness & Career3.25×
07Terraced houseHome & Garden2.58×
08Public transportCars & Mobility2.50×
09RyanairTravel & Leisure2.09×
10Online newspaperNews2.07×
11InnovationBusiness & Career1.91×
12Home AppliancesHome & Garden1.85×
13EurowingsTravel & Leisure1.83×
14Self-awarenessHealth1.74×
15LufthansaTravel & Leisure1.73×
16PoliticsPolitics & Society1.70×
17Müller (company)Food & Beverages1.61×
18TagesschauMovies & TV1.52×
19NatureHome & Garden1.52×
20Deutsche BahnCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Confucius audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Confucius audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.89×
Quality AwarenessPREMIUM1.86×
TravellingTHRILL1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Confucius audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Price SensitivityPREMIUM0.85×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Confucius have in Germany?

Confucius has an estimated audience of 291,928 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Confucius fans?

52.3% of Confucius fans are female, 47.7% are male, with an average age of 43.8 years.

03

Which brands do Confucius fans like most?

Confucius fans show strongest brand affinity for Hugendubel (7.33×), Travel literature (7.33×), and Ryanair (2.09×) over the country average.

04

Where do Confucius fans live in Germany?

Confucius fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Confucius fans also like?

Beyond Confucius itself, the audience over-indexes on Travel literature (7.33×), Ryanair (2.09×), Tagesschau (1.52×), and Political science (3.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Author audiences in Germany

See Confucius audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Confucius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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