Confucius Audience in Germany
Confucius has an estimated audience of 162,480 people in Germany. 52.3% are female, 47.7% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Western Union, Allgäu, Real property, Lake Constance, Hugendubel.
The average Confucius fan in Germany is 43.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Western Union, Allgäu, Real property, with strongest over-indexing on Western Union (8.03× the country average). Demographically, the Confucius audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Confucius fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 43.8 |
| Estimated audience size | 162,480 |
Audience persona
The typical Confucius fan in Germany is balanced, around 43.8 years old, with strong Sustainability tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,608 | 1.27× |
| Baden-Württemberg | 52,517 | 1.14× |
| Bayern | 51,785 | 0.95× |
| Niedersachsen | 33,180 | 1.01× |
| Hessen | 30,852 | 1.2× |
| Berlin | 16,945 | 1.12× |
| Sachsen | 16,485 | 0.99× |
| Rheinland-Pfalz | 15,675 | 0.93× |
| Schleswig-Holstein | 12,684 | 1.05× |
| Hamburg | 10,801 | 1.41× |
| Brandenburg | 8,252 | 0.79× |
| Thüringen | 7,984 | 0.93× |
| Sachsen-Anhalt | 7,137 | 0.82× |
| Mecklenburg-Vorpommern | 4,875 | 0.76× |
| Saarland | 2,850 | 0.69× |
| Bremen | 2,772 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 8.03× | Business & Career |
| Allgäu | 7.99× | Travel & Leisure |
| Real property | 6.1× | Home & Garden |
| Lake Constance | 8× | Travel & Leisure |
| Hugendubel | 3.88× | Shopping |
| Ryanair | 2.27× | Travel & Leisure |
| Self-awareness | 2.67× | Health |
| Travel literature | 7.14× | Travel & Leisure |
| Italo disco | 7.17× | Music & Radio |
| D&R | 7.33× | Technology & Electronics |
| Luck | 5.33× | Health |
| Emotional intelligence | 4.42× | Health |
| Satire | 3.34× | Literature |
| Dailymotion | 5.25× | Movies & TV |
| Leggings | 3.21× | Fashion & Accessoires |
| Singer-songwriter | 2.57× | Music & Radio |
| Eintracht Frankfurt | 1.77× | Sports |
| Image scanner | 7.91× | Technology & Electronics |
| Freeware | 1.82× | Technology & Electronics |
| Winona Ryder | 3.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.78 |
| Travelling | THRILL | 1.72 |
| Quality Awareness | PREMIUM | 1.64 |
| Urban Lifestyle | OPEN | 1.47 |
| Tradition | CONSERVATISM | 1.4 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.0% |
| France | 8.7% |
| Germany | 6.2% |
See Confucius audiences in other countries
More Author audiences in Germany
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- Caroline Wahl (1,226,296)
- Stephen King (1,143,073)
- Ferdinand von Schirach (1,043,775)
Frequently asked questions
How many fans does Confucius have in Germany?
Confucius has an estimated audience of 162,480 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Confucius fans?
52.3% of Confucius fans are female, 47.7% are male, with an average age of 43.8 years.
Which brands do Confucius fans like most?
Confucius fans show strongest brand affinity for Western Union (8.03×), Allgäu (7.99×), and Real property (6.1×) over the country average.
Where do Confucius fans live in Germany?
Confucius fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,608), Baden-Württemberg (reach 52,517), and Bayern (reach 51,785). These three regions account for the largest share of the active audience.
What other brands do Confucius fans also like?
Beyond Confucius itself, the audience over-indexes on Allgäu (7.99×), Real property (6.1×), Lake Constance (8×), and Hugendubel (3.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Confucius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.