Rascasse Audience Intelligence

Confucius Audience in United States

A data profile of the people who buy, follow and care about Confucius in United States — modelled from more than twelve digital signal sources. Confucius has an estimated audience of 951,543 people in United States.

#65among Author in United States#5502among Person in United States#509in Literature

The average Confucius fan in United States is 40.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Confucianism, Baking powder, X, with strongest over-indexing on Confucianism (37.32× the country average).

Demographically, the Confucius audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Confucius fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Confucianism.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Confucius profile in United States.

Audience size
952K
in United States
Gender
42.3%♀
57.7% male
Age
40.8
average years
Country rank
#24472
Person in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Confucius fans

42.3% are female, 57.7% are male, average age 40.8.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Confucius audience in United States
MetricValue
Female42.3%
Male57.7%
Average age40.8
Estimated audience size951,543
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Confucius audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

41.5%

of the worldwide Confucius audience comes from United States.

Worldwide audience distribution share by country for Confucius
CountryShare
United States41.5%
Germany12.7%
Spain12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Confucius audience in United States is strongest.

Fig. 05

Top regions by affinity

Confucius fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~60K1.52×
02Texas~200K1.49×
03Hawaii~7K1.38×
04California~200K1.36×
05Virginia~40K1.34×
06Kentucky~20K1.32×
07New York~80K1.25×
08Delaware~4K1.22×
09Massachusetts~30K1.20×
10Washington~30K1.15×
11North Carolina~40K1.13×
12Utah~10K1.13×
13Alaska~3K1.10×
14Michigan~30K1.09×
15Washington, District of Columbia~4K1.09×
16Maryland~20K1.07×
17Alabama~20K1.05×
18Indiana~20K1.04×
19New Jersey~30K1.02×
20Arizona~30K1.02×
21Tennessee~20K1.02×
22Nebraska~6K1.02×
23Pennsylvania~40K1.00×
24Oklahoma~10K1.00×
25Connecticut~10K0.99×
26Nevada~10K0.98×
27Minnesota~20K0.96×
28Oregon~10K0.96×
29Illinois~40K0.95×
30South Carolina~20K0.94×
31New Mexico~6K0.94×
32New Hampshire~4K0.94×
33Rhode Island~4K0.94×
34Kansas~9K0.93×
35Idaho~6K0.93×
36Florida~80K0.92×
37Montana~3K0.92×
38Missouri~20K0.91×
39Colorado~20K0.90×
40West Virginia~5K0.90×
41South Dakota~3K0.90×
42Maine~4K0.89×
43Arkansas~9K0.88×
44North Dakota~2K0.88×
45Vermont~2K0.88×
46Wisconsin~10K0.82×
47Iowa~8K0.82×
48Mississippi~8K0.81×
49Louisiana~10K0.80×
50Ohio~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Confucius, United States
0.76×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Confucius audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Confucius audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society37.32×
02Baking powderFood & Beverages9.78×
03Non-alcoholic beverageFood & Beverages4.18×
04Public transportCars & Mobility3.19×
05InnovationBusiness & Career2.98×
06FedExBusiness & Career2.86×
07Solar energyHome & Garden2.74×
08Golden State WarriorsSports2.66×
09Britney SpearsMusic & Radio2.64×
10Nonprofit organizationPolitics & Society2.20×
11WineFood & Beverages1.97×
12EBayShopping1.90×
13ReligionBusiness & Career1.85×
14PinterestInternet & Social Media1.82×
15CNNMovies & TV1.73×
16RecipesFood & Beverages1.66×
17Health careBusiness & Career1.66×
18XInternet & Social Media1.64×
19Alcoholic beveragesFood & Beverages1.58×
20Donald TrumpPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Confucius audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Confucius audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.19×
Family OrientationCONSERVATISM2.16×
SpiritualityBALANCE2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Confucius audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.44×
Pet OwnershipJOY0.75×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Confucius have in United States?

Confucius has an estimated audience of 951,543 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Confucius fans?

42.3% of Confucius fans are female, 57.7% are male, with an average age of 40.8 years.

03

Which brands do Confucius fans like most?

Confucius fans show strongest brand affinity for Confucianism (37.32×), Baking powder (9.78×), and X (1.64×) over the country average.

04

Where do Confucius fans live in United States?

Confucius fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Confucius fans also like?

Beyond Confucius itself, the audience over-indexes on Baking powder (9.78×), X (1.64×), Non-alcoholic beverage (4.18×), and Donald Trump (1.54×) compared to the United States average.

Appendix

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See Confucius audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Confucius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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