Confucius Audience in United States

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Confucius has an estimated audience of 1,210,659 people in United States. 42.3% are female, 57.7% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: Confucianism, PSV Eindhoven, Self-awareness, Motivational speaking, Livemusic.

The average Confucius fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Confucianism, PSV Eindhoven, Self-awareness, with strongest over-indexing on Confucianism (64.39× the country average). Demographically, the Confucius audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Confucius fans

Demographic split for Confucius audience in United States
MetricValue
Female42.3%
Male57.7%
Average age40.8
Estimated audience size1,210,659

Audience persona

The typical Confucius fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Confucianism.

Top regions in United States

Top regions ranked by reach for Confucius in United States
RegionReachAffinity
California183,8611.38×
Texas115,6821.11×
New York94,4551.4×
Florida86,4481.05×
Pennsylvania42,6591.05×
Illinois40,6461.01×
Georgia39,7781.07×
North Carolina36,0930.99×
New Jersey33,5601.09×
Virginia33,0311.12×
Ohio32,6650.88×
Massachusetts31,3501.31×
Washington30,7251.27×
Michigan29,9620.95×
Tennessee25,6041.05×
Arizona25,3001.02×
Maryland22,9021.1×
Indiana20,2400.92×
Colorado17,1430.9×
Missouri17,1250.88×
Minnesota16,2040.93×
Alabama15,8280.94×
South Carolina15,6820.86×
Wisconsin14,8590.82×
Oregon14,7211.06×
Kentucky14,3490.95×
Louisiana14,1130.9×
Connecticut13,6991.13×
Oklahoma12,9480.96×
Nevada12,1511.04×
Utah11,1121.02×
Kansas8,5460.9×
Arkansas8,5220.85×
Mississippi8,4010.84×
Iowa8,3620.84×
Hawaii7,2951.4×
New Mexico5,6470.93×
Idaho5,3270.88×
Nebraska5,2330.86×
West Virginia5,2180.93×
Delaware4,8941.47×
New Hampshire4,8351.01×
Washington, District of Columbia4,6831.29×
Maine3,8840.9×
Rhode Island3,5020.91×
Montana2,8280.84×
Alaska2,5120.97×
South Dakota1,9750.71×
Vermont1,8920.89×
North Dakota1,8820.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Confucius audience
BrandAffinityCategory
Confucianism64.39×Politics & Society
PSV Eindhoven48.41×Sports
Self-awareness4.75×Health
Motivational speaking4.09×Business & Career
Livemusic3.27×Music & Radio
Non-fiction books4.33×Literature
Curling10.73×Sports
Fox News Channel1.5×Movies & TV
FC Bayern Munich3.35×Sports
Goyard10.3×Fashion & Accessoires
LinkedIn1.59×Internet & Social Media
Self-love2.22×Health
Belvedere (vodka)10.93×Food & Beverages
Philanthropy2.42×Arts & Culture
BBC iPlayer9.25×Movies & TV
Musical theatre1.9×Movies & TV
Oklahoma City Thunder2.32×Sports
Dentistry2.06×Business & Career
Golden State Warriors1.93×Sports
Take-out1.78×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Confucius audience
TraitClusterScore
PatriotismCONSERVATISM3.47
SpiritualityBALANCE2.1
MindfulnessBALANCE1.95
Risk AppetiteTHRILL1.81
IndividualismJOY1.75
Community OrientationOPEN1.68

Worldwide distribution

Worldwide audience distribution share by country for Confucius
CountryShare
United States46.0%
France8.7%
Germany6.2%

See Confucius audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Confucius have in United States?

Confucius has an estimated audience of 1,210,659 people in United States, concentrated in California and Texas.

What is the gender split and age of Confucius fans?

42.3% of Confucius fans are female, 57.7% are male, with an average age of 40.8 years.

Which brands do Confucius fans like most?

Confucius fans show strongest brand affinity for Confucianism (64.39×), PSV Eindhoven (48.41×), and Self-awareness (4.75×) over the country average.

Where do Confucius fans live in United States?

Confucius fans in United States are most concentrated in California (reach 183,861), Texas (reach 115,682), and New York (reach 94,455). These three regions account for the largest share of the active audience.

What other brands do Confucius fans also like?

Beyond Confucius itself, the audience over-indexes on PSV Eindhoven (48.41×), Self-awareness (4.75×), Motivational speaking (4.09×), and Livemusic (3.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Confucius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.