Rascasse Audience Intelligence

Cute Dogs Audience in Germany

A data profile of the people who buy, follow and care about Cute Dogs in Germany — modelled from more than twelve digital signal sources. Cute Dogs has an estimated audience of 338,501 people in Germany.

#17among Content type in Germany#5781among Topic in Germany#209in Internet & Social Media

The average Cute Dogs fan in Germany is 30.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pet sitting, Veterinary medicine, Pet food, with strongest over-indexing on Pet sitting (8.92× the country average).

Demographically, the Cute Dogs audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cute Dogs fan in Germany is more female, around 30.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet sitting.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cute Dogs profile in Germany.

Audience size
339K
in Germany
Gender
68.5%♀
31.5% male
Age
30.6
average years
Country rank
#15912
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cute Dogs fans

68.5% are female, 31.5% are male, average age 30.6.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Cute Dogs audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age30.6
Estimated audience size338,501
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Cute Dogs audience in Germany
Age bracketShare%
16-1943%
20-2922%
30-3916%
40-4914%
50+5%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Cute Dogs audience comes from Germany.

Worldwide audience distribution share by country for Cute Dogs
CountryShare
United States39.1%
United Kingdom6.6%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cute Dogs audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cute Dogs fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.60×
02Hessen~40K1.42×
03Bayern~60K1.15×
04Hamburg~9K1.12×
05Rheinland-Pfalz~20K1.11×
06Baden-Württemberg~50K1.08×
07Bremen~3K1.05×
08Nordrhein-Westfalen~80K1.04×
09Saarland~4K0.93×
10Brandenburg~10K0.92×
11Schleswig-Holstein~10K0.91×
12Niedersachsen~30K0.90×
13Thüringen~7K0.84×
14Mecklenburg-Vorpommern~5K0.82×
15Sachsen~10K0.81×
16Sachsen-Anhalt~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Cute Dogs, Germany
0.81×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cute Dogs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cute Dogs audience
#·InterestCategoryAffinity×
01Dog groomingPets & Animals9.83×
02Pet sittingPets & Animals8.92×
03Veterinary medicineBusiness & Career8.07×
04Cats (musical)Music & Radio7.53×
05Pet foodPets & Animals5.94×
06Cultural heritagePolitics & Society5.38×
07Crime fictionLiterature4.23×
08Pet storePets & Animals4.09×
09PokémonGames3.45×
10TrivagoTravel & Leisure3.35×
11LivemusicMusic & Radio3.29×
12Nonprofit organizationPolitics & Society3.17×
13Animal rightsPolitics & Society3.17×
14AirbnbTravel & Leisure2.88×
15SupermanMovies & TV2.85×
16Booking.comTravel & Leisure2.70×
17HugendubelShopping2.61×
18Harry PotterMovies & TV1.87×
19YouTubeMovies & TV1.81×
20FIFA World CupSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cute Dogs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cute Dogs audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY4.66×
Community OrientationOPEN2.91×
ExtroversionTHRILL2.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cute Dogs audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.20×
IndulgenceJOY0.46×
Price SensitivityPREMIUM0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cute Dogs have in Germany?

Cute Dogs has an estimated audience of 338,501 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cute Dogs fans?

68.5% of Cute Dogs fans are female, 31.5% are male, with an average age of 30.6 years.

03

Which brands do Cute Dogs fans like most?

Cute Dogs fans show strongest brand affinity for Pet sitting (8.92×), Veterinary medicine (8.07×), and Pet food (5.94×) over the country average.

04

Where do Cute Dogs fans live in Germany?

Cute Dogs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cute Dogs fans also like?

Beyond Cute Dogs itself, the audience over-indexes on Veterinary medicine (8.07×), Pet food (5.94×), Dog grooming (9.83×), and Airbnb (2.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in Germany

See Cute Dogs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cute Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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