DECA (organization) Audience in Germany
DECA (organization) has an estimated audience of 174,943 people in Germany. 13.6% are female, 86.4% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Solar energy, Used car, Religion, Škoda Auto, Ultimate Fighting Championship.
The average DECA (organization) fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Solar energy, Used car, Religion, with strongest over-indexing on Solar energy (1.96× the country average). Demographically, the DECA (organization) audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: NGO / Political Party
Demographics of DECA (organization) fans
| Metric | Value |
|---|---|
| Female | 13.6% |
| Male | 86.4% |
| Average age | 42.2 |
| Estimated audience size | 174,943 |
Audience persona
The typical DECA (organization) fan in Germany is more male, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for Solar energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,327 | 1.07× |
| Bayern | 69,743 | 1.3× |
| Baden-Württemberg | 43,794 | 0.96× |
| Hessen | 36,108 | 1.42× |
| Niedersachsen | 35,164 | 1.08× |
| Rheinland-Pfalz | 17,813 | 1.06× |
| Sachsen | 16,360 | 1× |
| Berlin | 15,668 | 1.05× |
| Thüringen | 11,391 | 1.34× |
| Schleswig-Holstein | 11,018 | 0.92× |
| Sachsen-Anhalt | 8,572 | 0.99× |
| Brandenburg | 8,403 | 0.81× |
| Hamburg | 5,223 | 0.69× |
| Mecklenburg-Vorpommern | 4,952 | 0.78× |
| Saarland | 4,447 | 1.08× |
| Bremen | 1,277 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar energy | 1.96× | Home & Garden |
| Used car | 1.65× | Cars & Mobility |
| Religion | 1.55× | Business & Career |
| Škoda Auto | 1.56× | Cars & Mobility |
| Ultimate Fighting Championship | 2.18× | Sports |
| Electric vehicle | 1.66× | Cars & Mobility |
| Pay television | 1.72× | Movies & TV |
| Sports betting | 2.64× | Games |
| Arnold Schwarzenegger | 2.51× | Movies & TV |
| Internet meme | 1.67× | Internet & Social Media |
| WWE | 1.81× | Sports |
| Virtual reality | 1.66× | Technology & Electronics |
| Ice hockey | 1.53× | Sports |
| Video blog | 2.33× | Internet & Social Media |
| BMW Motorrad | 1.54× | Cars & Mobility |
| Air pollution | 1.83× | Health |
| Lady Gaga | 1.52× | Music & Radio |
| Volkswagen Golf | 1.53× | Cars & Mobility |
| Cricket | 1.69× | Sports |
| Tom Ford | 1.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.42 |
| Need for Security | CONSERVATISM | 1.38 |
| Tradition | CONSERVATISM | 1.05 |
| Convenience Orientation | PREMIUM | 1.01 |
| Urban Lifestyle | OPEN | 0.99 |
| Individualism | JOY | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 36.1% |
| United States | 25.5% |
| Germany | 10.6% |
See DECA (organization) audiences in other countries
More Business & Career audiences in Germany
- Bundesagentur für Arbeit (8,888,790)
- Social Democratic Party of Germany (4,131,229)
- Bundestag (2,991,250)
- NATO (2,979,964)
- Bundeswehr (2,360,598)
Frequently asked questions
How many fans does DECA (organization) have in Germany?
DECA (organization) has an estimated audience of 174,943 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DECA (organization) fans?
13.6% of DECA (organization) fans are female, 86.4% are male, with an average age of 42.2 years.
Which brands do DECA (organization) fans like most?
DECA (organization) fans show strongest brand affinity for Solar energy (1.96×), Used car (1.65×), and Religion (1.55×) over the country average.
Where do DECA (organization) fans live in Germany?
DECA (organization) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,327), Bayern (reach 69,743), and Baden-Württemberg (reach 43,794). These three regions account for the largest share of the active audience.
What other brands do DECA (organization) fans also like?
Beyond DECA (organization) itself, the audience over-indexes on Used car (1.65×), Religion (1.55×), Škoda Auto (1.56×), and Ultimate Fighting Championship (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DECA (organization). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.