A data profile of the people who buy, follow and care about DECA (organization) in Germany — modelled from more than twelve digital signal sources. DECA (organization) has an estimated audience of 360,742 people in Germany.
The average DECA (organization) fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include EBay, Religion, Anne Hathaway, with strongest over-indexing on EBay (2.09× the country average).
Demographically, the DECA (organization) audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical DECA (organization) fan in Germany is more male, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for EBay.
The key figures that characterise the DECA (organization) profile in Germany.
13.6% are female, 86.4% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 13.6% |
| Male | 86.4% |
| Average age | 42.2 |
| Estimated audience size | 360,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 20% | |
| 30-39 | 30% | |
| 40-49 | 34% | |
| 50+ | 13% |
of the worldwide DECA (organization) audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 41.0% |
| United States | 25.6% |
| Germany | 12.7% |
Where the DECA (organization) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~30K | 1.37× | |
| 02 | Thüringen | ~10K | 1.33× | |
| 03 | Bayern | ~70K | 1.26× | |
| 04 | Saarland | ~5K | 1.17× | |
| 05 | Niedersachsen | ~40K | 1.14× | |
| 06 | Rheinland-Pfalz | ~20K | 1.08× | |
| 07 | Nordrhein-Westfalen | ~80K | 1.06× | |
| 08 | Sachsen-Anhalt | ~9K | 1.03× | |
| 09 | Sachsen | ~20K | 1.02× | |
| 10 | Baden-Württemberg | ~40K | 0.95× | |
| 11 | Schleswig-Holstein | ~10K | 0.94× | |
| 12 | Berlin | ~10K | 0.92× | |
| 13 | Brandenburg | ~8K | 0.81× | |
| 14 | Mecklenburg-Vorpommern | ~5K | 0.79× | |
| 15 | Hamburg | ~5K | 0.72× | |
| 16 | Bremen | ~2K | 0.57× |
The strongest cross-interests of the DECA (organization) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anne Hathaway | Movies & TV | 4.46× | ||
| 02 | Sports betting | Games | 3.86× | ||
| 03 | Brad Pitt | Movies & TV | 2.76× | ||
| 04 | Religion | Business & Career | 2.53× | ||
| 05 | Deutsche Bank | Business & Career | 2.31× | ||
| 06 | EBay | Shopping | 2.09× | ||
| 07 | Solar energy | Home & Garden | 2.09× | ||
| 08 | Insurance | Business & Career | 2.05× | ||
| 09 | Used car | Cars & Mobility | 2.01× | ||
| 10 | Tradition | Politics & Society | 2.00× | ||
| 11 | Telecommunication | Technology & Electronics | 1.89× | ||
| 12 | Country music | Music & Radio | 1.89× | ||
| 13 | Online newspaper | News | 1.78× | ||
| 14 | Stress (biology) | Health | 1.76× | ||
| 15 | Energy | Home & Garden | 1.64× | ||
| 16 | Banking | Business & Career | 1.61× | ||
| 17 | X | Internet & Social Media | 1.59× | ||
| 18 | Vodafone | Technology & Electronics | 1.59× | ||
| 19 | Heavy metal music | Music & Radio | 1.59× | ||
| 20 | Breaking news | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.14× | |
| Need for Security | CONSERVATISM | 2.05× | |
| Tradition | CONSERVATISM | 2.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.15× | |
| Mindfulness | BALANCE | 0.19× | |
| Family Orientation | CONSERVATISM | 0.37× |
DECA (organization) has an estimated audience of 360,742 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
13.6% of DECA (organization) fans are female, 86.4% are male, with an average age of 42.2 years.
DECA (organization) fans show strongest brand affinity for EBay (2.09×), Religion (2.53×), and Anne Hathaway (4.46×) over the country average.
DECA (organization) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond DECA (organization) itself, the audience over-indexes on Religion (2.53×), Anne Hathaway (4.46×), Telecommunication (1.89×), and Used car (2.01×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for DECA (organization). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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