DECA (organization) Audience in United States

DECA (organization) logo

DECA (organization) has an estimated audience of 421,337 people in United States. 56.2% are female, 43.8% are male, average age 32.5. Top regions: Texas, California, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Beetlejuice, CarGurus.

The average DECA (organization) fan in United States is 32.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.53× the country average). Demographically, the DECA (organization) audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of DECA (organization) fans

Demographic split for DECA (organization) audience in United States
MetricValue
Female56.2%
Male43.8%
Average age32.5
Estimated audience size421,337

Audience persona

The typical DECA (organization) fan in United States is more female, around 32.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for DECA (organization) in United States
RegionReachAffinity
Texas44,4691.23×
California38,0720.82×
Florida25,3100.89×
New York20,3950.87×
Georgia18,2811.41×
North Carolina17,3101.37×
Virginia16,4561.6×
Washington15,7761.87×
Michigan13,9211.26×
Pennsylvania13,0940.92×
Massachusetts12,9551.56×
New Jersey12,2511.14×
Ohio11,9160.92×
Illinois10,7460.77×
Tennessee9,5771.13×
Missouri9,5131.4×
Colorado8,8861.34×
Arizona8,8771.03×
Minnesota7,6661.27×
Indiana6,8500.89×
South Carolina6,7601.07×
Wisconsin6,2610.99×
Maryland5,5700.77×
Alabama5,1630.88×
Kentucky4,3580.82×
Utah4,3181.14×
Oregon4,2410.88×
Oklahoma4,0910.87×
Connecticut4,0440.96×
Kansas3,9471.19×
Louisiana3,5230.65×
Nevada3,4470.85×
Mississippi2,8000.81×
Arkansas2,7930.8×
Iowa2,1880.63×
Nebraska2,1281.01×
New Mexico2,0640.98×
New Hampshire2,0561.24×
Hawaii2,0391.13×
Idaho1,6420.78×
West Virginia1,5290.78×
North Dakota1,3821.6×
Rhode Island1,1880.89×
Washington, District of Columbia1,1220.89×
Montana1,0720.92×
Delaware8660.74×
Maine7400.49×
Wyoming6331.01×
South Dakota6260.64×
Alaska4610.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DECA (organization) audience
BrandAffinityCategory
Google Maps4.53×Internet & Social Media
Capital One4.53×Business & Career
Indeed.com4.53×Business & Career
Beetlejuice4.17×Movies & TV
CarGurus4.53×Cars & Mobility
Google News4.53×News
Enterprise Rent-A-Car4.53×Cars & Mobility
Diane Keaton4.53×Movies & TV
Aaron Rodgers4.53×Sports
AccuWeather4.53×Home & Garden
Diabetes mellitus awareness4.53×Health
Circle K4.53×Shopping
DeviantArt4.53×Internet & Social Media
Bruce Willis4.53×Movies & TV
Singer-songwriter2.47×Music & Radio
MSN2.43×News
Apple Store4.53×Shopping
United States Postal Service2.28×Business & Career
Hobby Lobby2.15×Home & Garden
Khan Academy4.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DECA (organization) audience
TraitClusterScore
Urban LifestyleOPEN1.35
Career OrientationPOWER1.29
Family OrientationCONSERVATISM1.24
Quality AwarenessPREMIUM1.21
Risk AppetiteTHRILL1.18
Price SensitivityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for DECA (organization)
CountryShare
Brazil36.1%
United States25.5%
Germany10.6%

See DECA (organization) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does DECA (organization) have in United States?

DECA (organization) has an estimated audience of 421,337 people in United States, concentrated in Texas and California.

What is the gender split and age of DECA (organization) fans?

56.2% of DECA (organization) fans are female, 43.8% are male, with an average age of 32.5 years.

Which brands do DECA (organization) fans like most?

DECA (organization) fans show strongest brand affinity for Google Maps (4.53×), Capital One (4.53×), and Indeed.com (4.53×) over the country average.

Where do DECA (organization) fans live in United States?

DECA (organization) fans in United States are most concentrated in Texas (reach 44,469), California (reach 38,072), and Florida (reach 25,310). These three regions account for the largest share of the active audience.

What other brands do DECA (organization) fans also like?

Beyond DECA (organization) itself, the audience over-indexes on Capital One (4.53×), Indeed.com (4.53×), Beetlejuice (4.17×), and CarGurus (4.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DECA (organization). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.