Rascasse Audience Intelligence

DECA (organization) Audience in United States

A data profile of the people who buy, follow and care about DECA (organization) in United States — modelled from more than twelve digital signal sources. DECA (organization) has an estimated audience of 729,398 people in United States.

#292among NGO / Political Party in United States#1838in Business & Career

The average DECA (organization) fan in United States is 32.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mortgage loans, Pinterest, Milwaukee Brewers, with strongest over-indexing on Mortgage loans (2.87× the country average).

Demographically, the DECA (organization) audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DECA (organization) fan in United States is more female, around 32.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DECA (organization) profile in United States.

Audience size
729K
in United States
Gender
56.2%♀
43.8% male
Age
32.5
average years
Country rank
#29156
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DECA (organization) fans

56.2% are female, 43.8% are male, average age 32.5.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for DECA (organization) audience in United States
MetricValue
Female56.2%
Male43.8%
Average age32.5
Estimated audience size729,398
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the DECA (organization) audience in United States
Age bracketShare%
16-1941%
20-2916%
30-3917%
40-4919%
50+7%
Fig. 04

Worldwide distribution

25.6%

of the worldwide DECA (organization) audience comes from United States.

Worldwide audience distribution share by country for DECA (organization)
CountryShare
Brazil41.0%
United States25.6%
Germany12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DECA (organization) audience in United States is strongest.

Fig. 05

Top regions by affinity

DECA (organization) fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~20K1.73×
02Washington~10K1.73×
03Georgia~20K1.67×
04North Dakota~1K1.66×
05Massachusetts~10K1.56×
06North Carolina~20K1.38×
07Missouri~9K1.35×
08Michigan~10K1.27×
09Colorado~8K1.27×
10South Carolina~8K1.27×
11Minnesota~7K1.22×
12Texas~40K1.21×
13New Hampshire~2K1.20×
14Utah~4K1.14×
15New Jersey~10K1.13×
16Tennessee~9K1.12×
17Hawaii~2K1.11×
18Kansas~4K1.08×
19Arkansas~4K1.07×
20New Mexico~2K1.04×
21Arizona~9K1.02×
22Nebraska~2K0.99×
23Wisconsin~6K0.98×
24Rhode Island~1K0.98×
25Connecticut~4K0.97×
26Wyoming<1K0.96×
27Alabama~6K0.95×
28Nevada~4K0.95×
29Pennsylvania~10K0.92×
30Montana~1K0.92×
31Indiana~7K0.90×
32Ohio~10K0.88×
33Washington, District of Columbia~1K0.87×
34Oregon~4K0.86×
35Kentucky~5K0.85×
36Oklahoma~4K0.84×
37New York~20K0.82×
38Florida~20K0.81×
39Mississippi~3K0.81×
40Delaware<1K0.81×
41Idaho~2K0.76×
42West Virginia~1K0.76×
43Illinois~10K0.75×
44South Dakota<1K0.75×
45Maryland~5K0.74×
46Alaska<1K0.70×
47California~30K0.69×
48Iowa~2K0.64×
49Louisiana~3K0.62×
50Maine<1K0.59×
Fig. 06

Affinity by region

Affinity by region — DECA (organization), United States
0.59×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DECA (organization) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DECA (organization) audience
#·InterestCategoryAffinity×
01Milwaukee BrewersSports4.53×
02Business schoolBusiness & Career4.16×
03Seattle MarinersSports3.43×
04Weather forecastingHome & Garden3.18×
05FedExBusiness & Career3.01×
06Mortgage loansBusiness & Career2.87×
07Discount storesShopping2.72×
08Vehicle insuranceCars & Mobility2.45×
09Shopping mallsShopping2.44×
10SubwayFood & Beverages2.40×
11Pizza HutFood & Beverages2.30×
12McDonald'sFood & Beverages2.18×
13Domino's PizzaFood & Beverages2.09×
14PinterestInternet & Social Media2.02×
15TV talkshowsMovies & TV1.85×
16AirbnbTravel & Leisure1.84×
17United States Postal ServiceBusiness & Career1.81×
18StarbucksFood & Beverages1.76×
19BarbecueFood & Beverages1.64×
20FurnitureHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DECA (organization) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DECA (organization) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.73×
Quality AwarenessPREMIUM1.70×
Career OrientationPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DECA (organization) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.84×
Pet OwnershipJOY0.84×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DECA (organization) have in United States?

DECA (organization) has an estimated audience of 729,398 people in United States, concentrated in Texas and California.

02

What is the gender split and age of DECA (organization) fans?

56.2% of DECA (organization) fans are female, 43.8% are male, with an average age of 32.5 years.

03

Which brands do DECA (organization) fans like most?

DECA (organization) fans show strongest brand affinity for Mortgage loans (2.87×), Pinterest (2.02×), and Milwaukee Brewers (4.53×) over the country average.

04

Where do DECA (organization) fans live in United States?

DECA (organization) fans in United States are most concentrated in Texas (reach ~40K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do DECA (organization) fans also like?

Beyond DECA (organization) itself, the audience over-indexes on Pinterest (2.02×), Milwaukee Brewers (4.53×), McDonald's (2.18×), and Subway (2.4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See DECA (organization) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DECA (organization). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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