Dortmunder Weihnachtsmarkt Audience in Germany
Dortmunder Weihnachtsmarkt has an estimated audience of 668,629 people in Germany. 54.5% are female, 45.5% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: JACK & JONES, Jotex, Christmas market, Love Actually, Satire.
The average Dortmunder Weihnachtsmarkt fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include JACK & JONES, Jotex, Christmas market, with strongest over-indexing on JACK & JONES (26.31× the country average). Demographically, the Dortmunder Weihnachtsmarkt audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event · Subtype: Volksfest
Demographics of Dortmunder Weihnachtsmarkt fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 38.6 |
| Estimated audience size | 668,629 |
Audience persona
The typical Dortmunder Weihnachtsmarkt fan in Germany is balanced, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 501,472 | 9.33× |
| Niedersachsen | 66,093 | 1.02× |
| Hessen | 43,183 | 0.85× |
| Rheinland-Pfalz | 35,766 | 1.07× |
| Baden-Württemberg | 21,695 | 0.24× |
| Bayern | 20,060 | 0.19× |
| Berlin | 8,831 | 0.3× |
| Sachsen | 8,436 | 0.26× |
| Hamburg | 7,192 | 0.48× |
| Schleswig-Holstein | 6,802 | 0.28× |
| Thüringen | 4,952 | 0.29× |
| Brandenburg | 4,457 | 0.21× |
| Mecklenburg-Vorpommern | 3,807 | 0.3× |
| Sachsen-Anhalt | 3,721 | 0.21× |
| Saarland | 3,495 | 0.43× |
| Bremen | 3,209 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 26.31× | Fashion & Accessoires |
| Jotex | 26.47× | Shopping |
| Christmas market | 5.97× | Food & Beverages |
| Love Actually | 7.12× | Movies & TV |
| Satire | 4.26× | Literature |
| Pets | 1.68× | Pets & Animals |
| Western Union | 3.75× | Business & Career |
| German television comedy | 4.96× | Movies & TV |
| 1. FC Magdeburg | 4.82× | Sports |
| Vacations | 2.34× | Travel & Leisure |
| Automobiles | 1.67× | Cars & Mobility |
| Real property | 3.65× | Home & Garden |
| Family | 1.55× | Kids & Family |
| Lindsey Vonn | 3.1× | Sports |
| Transfermarkt | 2.11× | Sports |
| Ruhr | 3.79× | Travel & Leisure |
| Moodle | 4.26× | Technology & Electronics |
| Catering | 3.37× | Food & Beverages |
| Westdeutscher Rundfunk | 2.66× | Movies & TV |
| Small Business Administration | 6.72× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.77 |
| Indulgence | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.19 |
| Pet Ownership | JOY | 1.17 |
| Sports Activity | POWER | 1.14 |
| DIY Mentality | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.7% |
| Netherlands | 0.6% |
| Switzerland | 0.2% |
See Dortmunder Weihnachtsmarkt audiences in other countries
- Dortmunder Weihnachtsmarkt — United States
- Dortmunder Weihnachtsmarkt — United Kingdom
- Dortmunder Weihnachtsmarkt — France
- Dortmunder Weihnachtsmarkt — Italy
- Dortmunder Weihnachtsmarkt — Spain
- Dortmunder Weihnachtsmarkt — Brazil
- Dortmunder Weihnachtsmarkt — Japan
- Dortmunder Weihnachtsmarkt — South Korea
- Dortmunder Weihnachtsmarkt — India
More Volksfest audiences in Germany
- Oktoberfest (2,440,611)
- Plärrer Augsburg (1,371,708)
- Cranger Kirmes (1,225,510)
- Mainfest (977,694)
- Nürnberger Christkindlesmarkt (874,848)
Frequently asked questions
How many fans does Dortmunder Weihnachtsmarkt have in Germany?
Dortmunder Weihnachtsmarkt has an estimated audience of 668,629 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Dortmunder Weihnachtsmarkt fans?
54.5% of Dortmunder Weihnachtsmarkt fans are female, 45.5% are male, with an average age of 38.6 years.
Which brands do Dortmunder Weihnachtsmarkt fans like most?
Dortmunder Weihnachtsmarkt fans show strongest brand affinity for JACK & JONES (26.31×), Jotex (26.47×), and Christmas market (5.97×) over the country average.
Where do Dortmunder Weihnachtsmarkt fans live in Germany?
Dortmunder Weihnachtsmarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 501,472), Niedersachsen (reach 66,093), and Hessen (reach 43,183). These three regions account for the largest share of the active audience.
What other brands do Dortmunder Weihnachtsmarkt fans also like?
Beyond Dortmunder Weihnachtsmarkt itself, the audience over-indexes on Jotex (26.47×), Christmas market (5.97×), Love Actually (7.12×), and Satire (4.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dortmunder Weihnachtsmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.