FONIC Audience in Germany
FONIC has an estimated audience of 241,613 people in Germany. 40.3% are female, 59.7% are male, average age 36.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Sparhandy, Scooby-Doo, Woolworths, Netto Marken-Discount, Kippah.
The average FONIC fan in Germany is 36.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Sparhandy, Scooby-Doo, Woolworths, with strongest over-indexing on Sparhandy (19.82× the country average). Demographically, the FONIC audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of FONIC fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 36.0 |
| Estimated audience size | 241,613 |
Audience persona
The typical FONIC fan in Germany is more male, around 36.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Sparhandy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 44,969 | 1.16× |
| Nordrhein-Westfalen | 43,950 | 0.83× |
| Baden-Württemberg | 43,234 | 1.31× |
| Niedersachsen | 22,741 | 0.97× |
| Hessen | 16,157 | 0.88× |
| Sachsen | 12,426 | 1.05× |
| Rheinland-Pfalz | 12,422 | 1.03× |
| Berlin | 11,826 | 1.09× |
| Schleswig-Holstein | 8,130 | 0.94× |
| Thüringen | 7,419 | 1.2× |
| Brandenburg | 6,940 | 0.93× |
| Sachsen-Anhalt | 5,742 | 0.92× |
| Hamburg | 4,773 | 0.87× |
| Mecklenburg-Vorpommern | 3,460 | 0.75× |
| Saarland | 3,289 | 1.11× |
| Bremen | 1,994 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sparhandy | 19.82× | Technology & Electronics |
| Scooby-Doo | 7.98× | Movies & TV |
| Woolworths | 4.51× | Shopping |
| Netto Marken-Discount | 2.46× | Shopping |
| Kippah | 15.59× | Fashion & Accessoires |
| Beetlejuice | 4.56× | Movies & TV |
| Obi (store) | 2× | Shopping |
| REWE | 1.91× | Shopping |
| Hygiene | 2.82× | Beauty & Wellness |
| Tagesschau | 1.64× | Movies & TV |
| Family | 1.7× | Kids & Family |
| Bauhaus | 1.88× | Shopping |
| Austin Powers (film series) | 10.91× | Movies & TV |
| Deichmann | 2.07× | Shopping |
| QVC | 2.73× | Movies & TV |
| Satire | 3.49× | Literature |
| Aral AG | 1.88× | Cars & Mobility |
| Beşiktaş J.K. | 3.82× | Sports |
| Fenerbahçe S.K. | 3.86× | Sports |
| Rossmann | 1.83× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.94 |
| Family Orientation | CONSERVATISM | 1.26 |
| Indulgence | JOY | 1.24 |
| Convenience Orientation | PREMIUM | 1.22 |
| DIY Mentality | THRILL | 1.21 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.5% |
| United States | 1.4% |
| Italy | 1.0% |
See FONIC audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does FONIC have in Germany?
FONIC has an estimated audience of 241,613 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of FONIC fans?
40.3% of FONIC fans are female, 59.7% are male, with an average age of 36.0 years.
Which brands do FONIC fans like most?
FONIC fans show strongest brand affinity for Sparhandy (19.82×), Scooby-Doo (7.98×), and Woolworths (4.51×) over the country average.
Where do FONIC fans live in Germany?
FONIC fans in Germany are most concentrated in Bayern (reach 44,969), Nordrhein-Westfalen (reach 43,950), and Baden-Württemberg (reach 43,234). These three regions account for the largest share of the active audience.
What other brands do FONIC fans also like?
Beyond FONIC itself, the audience over-indexes on Scooby-Doo (7.98×), Woolworths (4.51×), Netto Marken-Discount (2.46×), and Kippah (15.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FONIC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.