Rascasse Audience Intelligence

Fridays for Future Audience in Germany

A data profile of the people who buy, follow and care about Fridays for Future in Germany — modelled from more than twelve digital signal sources. Fridays for Future has an estimated audience of 316,809 people in Germany.

#77among NGO / Political Party in Germany#818in Politics & Society

The average Fridays for Future fan in Germany is 36.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sustainable energy, Renewable energy, Tagesschau, with strongest over-indexing on Sustainable energy (5.36× the country average).

Demographically, the Fridays for Future audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fridays for Future fan in Germany is more female, around 36.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fridays for Future profile in Germany.

Audience size
317K
in Germany
Gender
58.6%♀
41.4% male
Age
36.6
average years
Country rank
#16647
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fridays for Future fans

58.6% are female, 41.4% are male, average age 36.6.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Fridays for Future audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age36.6
Estimated audience size316,809
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Fridays for Future audience in Germany
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4919%
50+15%
Fig. 04

Worldwide distribution

53.2%

of the worldwide Fridays for Future audience comes from Germany.

Worldwide audience distribution share by country for Fridays for Future
CountryShare
Germany53.2%
Italy15.8%
Austria4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fridays for Future audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fridays for Future fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.40×
02Hamburg~10K1.39×
03Bremen~4K1.33×
04Niedersachsen~40K1.20×
05Nordrhein-Westfalen~70K1.07×
06Schleswig-Holstein~10K1.02×
07Baden-Württemberg~40K0.98×
08Bayern~50K0.97×
09Hessen~20K0.92×
10Sachsen~10K0.90×
11Brandenburg~9K0.90×
12Rheinland-Pfalz~10K0.85×
13Saarland~3K0.83×
14Sachsen-Anhalt~7K0.79×
15Mecklenburg-Vorpommern~5K0.78×
16Thüringen~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Fridays for Future, Germany
0.77×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fridays for Future audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fridays for Future audience
#·InterestCategoryAffinity×
01Environmental protectionPolitics & Society9.39×
02Love ActuallyMovies & TV7.74×
03Earth DayPolitics & Society7.54×
04Plastic recyclingPolitics & Society7.06×
05Plastic pollutionPolitics & Society6.33×
06New Year's EveHome & Garden5.76×
07Sustainable energyHome & Garden5.36×
08Renewable energyBusiness & Career4.79×
09TelegramInternet & Social Media4.31×
10FundraisingBusiness & Career4.02×
11Ethical consumerismShopping3.20×
12Fair tradeBusiness & Career2.99×
13HugendubelShopping2.91×
14TagesschauMovies & TV2.77×
15FocusNews2.67×
16SustainabilityPolitics & Society2.22×
17EnergyHome & Garden2.02×
18VacationsTravel & Leisure1.95×
19NatureHome & Garden1.62×
20Netto Marken-DiscountShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fridays for Future audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fridays for Future audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.05×
Early Adopter MentalityPOWER1.54×
Need for SecurityCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fridays for Future audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.97×
Sports ActivityPOWER1.00×
Convenience OrientationPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fridays for Future have in Germany?

Fridays for Future has an estimated audience of 316,809 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fridays for Future fans?

58.6% of Fridays for Future fans are female, 41.4% are male, with an average age of 36.6 years.

03

Which brands do Fridays for Future fans like most?

Fridays for Future fans show strongest brand affinity for Sustainable energy (5.36×), Renewable energy (4.79×), and Tagesschau (2.77×) over the country average.

04

Where do Fridays for Future fans live in Germany?

Fridays for Future fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Fridays for Future fans also like?

Beyond Fridays for Future itself, the audience over-indexes on Renewable energy (4.79×), Tagesschau (2.77×), Environmental protection (9.39×), and Love Actually (7.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Fridays for Future audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fridays for Future. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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