Fridays for Future Audience in Germany
Fridays for Future has an estimated audience of 334,141 people in Germany. 58.8% are female, 41.2% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Stradivarius, Moroccan riad, Roaming, Faun (band).
The average Fridays for Future fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Stradivarius, Moroccan riad, with strongest over-indexing on Unique Gifts (1.5× the country average). Demographically, the Fridays for Future audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of Fridays for Future fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 37.6 |
| Estimated audience size | 334,141 |
Audience persona
The typical Fridays for Future fan in Germany is more female, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,628 | 1.09× |
| Bayern | 52,904 | 0.98× |
| Baden-Württemberg | 45,053 | 0.99× |
| Niedersachsen | 39,675 | 1.22× |
| Hessen | 24,025 | 0.94× |
| Berlin | 22,510 | 1.51× |
| Sachsen | 13,990 | 0.85× |
| Rheinland-Pfalz | 13,689 | 0.82× |
| Schleswig-Holstein | 11,989 | 1× |
| Hamburg | 10,936 | 1.45× |
| Brandenburg | 9,094 | 0.88× |
| Sachsen-Anhalt | 6,322 | 0.73× |
| Thüringen | 5,832 | 0.68× |
| Mecklenburg-Vorpommern | 4,402 | 0.69× |
| Bremen | 3,996 | 1.4× |
| Saarland | 3,138 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.5× | Shopping |
| Stradivarius | 1.63× | Shopping |
| Moroccan riad | 4.36× | Politics & Society |
| Roaming | 2.85× | Technology & Electronics |
| Faun (band) | 3.01× | Music & Radio |
| Durban University of Technology | 3.02× | Business & Career |
| Catania | 5.33× | Travel & Leisure |
| Gründerzeit | 3.08× | Politics & Society |
| Samanyolu Haber | 2.38× | Movies & TV |
| Bank account | 1.56× | Business & Career |
| Cachorro | 1.86× | Pets & Animals |
| Fatteh | 4.63× | Food & Beverages |
| Whist | 2.33× | Games |
| Volvo V60 | 2.01× | Cars & Mobility |
| Wolverine (comics) | 2.34× | Literature |
| Glashütte | 1.71× | Travel & Leisure |
| Paul Dano | 1.85× | Movies & TV |
| Microsoft Exchange Server | 4.91× | Technology & Electronics |
| Inha University | 6.71× | Business & Career |
| Keeper (password manager) | 1.61× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.46 |
| LGBTQ+ Identity | OPEN | 2.43 |
| Early Adopter Mentality | POWER | 1.42 |
| Pet Ownership | JOY | 1.39 |
| Indulgence | JOY | 1.38 |
| DIY Mentality | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.3% |
| Italy | 15.6% |
| Austria | 4.9% |
See Fridays for Future audiences in other countries
More Politics & Society audiences in Germany
- Bundesagentur für Arbeit (8,888,790)
- Social Democratic Party of Germany (4,131,229)
- Bundestag (2,991,250)
- NATO (2,979,964)
- Bundeswehr (2,360,598)
Frequently asked questions
How many fans does Fridays for Future have in Germany?
Fridays for Future has an estimated audience of 334,141 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fridays for Future fans?
58.8% of Fridays for Future fans are female, 41.2% are male, with an average age of 37.6 years.
Which brands do Fridays for Future fans like most?
Fridays for Future fans show strongest brand affinity for Unique Gifts (1.5×), Stradivarius (1.63×), and Moroccan riad (4.36×) over the country average.
Where do Fridays for Future fans live in Germany?
Fridays for Future fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,628), Bayern (reach 52,904), and Baden-Württemberg (reach 45,053). These three regions account for the largest share of the active audience.
What other brands do Fridays for Future fans also like?
Beyond Fridays for Future itself, the audience over-indexes on Stradivarius (1.63×), Moroccan riad (4.36×), Roaming (2.85×), and Faun (band) (3.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fridays for Future. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.