gant Audience in Germany
gant has an estimated audience of 273,546 people in Germany. 60.8% are female, 39.2% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Gina Tricot, H&M, WE Fashion, MARC CAIN, Spar (retailer).
The average gant fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Gina Tricot, H&M, WE Fashion, with strongest over-indexing on Gina Tricot (17.8× the country average). Demographically, the gant audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of gant fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 33.1 |
| Estimated audience size | 273,546 |
Audience persona
The typical gant fan in Germany is more female, around 33.1 years old, with strong Creativity tendencies and a notable affinity for Gina Tricot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,145 | 1.58× |
| Bayern | 48,034 | 0.93× |
| Niedersachsen | 47,742 | 1.53× |
| Baden-Württemberg | 43,820 | 1× |
| Hessen | 34,786 | 1.42× |
| Rheinland-Pfalz | 15,529 | 0.97× |
| Schleswig-Holstein | 15,352 | 1.33× |
| Berlin | 15,264 | 1.06× |
| Hamburg | 12,031 | 1.66× |
| Sachsen | 8,599 | 0.55× |
| Brandenburg | 6,382 | 0.64× |
| Sachsen-Anhalt | 4,373 | 0.53× |
| Mecklenburg-Vorpommern | 4,326 | 0.71× |
| Thüringen | 4,139 | 0.51× |
| Bremen | 2,739 | 1× |
| Saarland | 2,264 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gina Tricot | 17.8× | Fashion & Accessoires |
| H&M | 4.37× | Shopping |
| WE Fashion | 14.22× | Fashion & Accessoires |
| MARC CAIN | 15.43× | Fashion & Accessoires |
| Spar (retailer) | 9.55× | Shopping |
| Child development | 4.15× | Business & Career |
| Gucci | 4.7× | Fashion & Accessoires |
| Food | 1.77× | Food & Beverages |
| Maisons du Monde | 7.32× | Home & Garden |
| Makeup Tutorials | 5.27× | Beauty & Wellness |
| Deichmann | 2.72× | Shopping |
| Lala Berlin | 14.86× | Fashion & Accessoires |
| Home Interior Design | 3.63× | Home & Garden |
| Unique Gifts | 4.55× | Shopping |
| Home Interiors | 3.89× | Home & Garden |
| Bonprix | 2.98× | Shopping |
| Polo Ralph Lauren | 7.12× | Fashion & Accessoires |
| Woolworths | 3.37× | Shopping |
| JYSK | 2.96× | Home & Garden |
| Massimo Dutti | 5.8× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.48 |
| Design Affinity | PREMIUM | 1.42 |
| Luxury Orientation | PREMIUM | 1.31 |
| Individualism | JOY | 1.27 |
| DIY Mentality | THRILL | 1.26 |
| Quality Awareness | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 10.9% |
| Germany | 9.1% |
| Italy | 8.4% |
See gant audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does gant have in Germany?
gant has an estimated audience of 273,546 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of gant fans?
60.8% of gant fans are female, 39.2% are male, with an average age of 33.1 years.
Which brands do gant fans like most?
gant fans show strongest brand affinity for Gina Tricot (17.8×), H&M (4.37×), and WE Fashion (14.22×) over the country average.
Where do gant fans live in Germany?
gant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,145), Bayern (reach 48,034), and Niedersachsen (reach 47,742). These three regions account for the largest share of the active audience.
What other brands do gant fans also like?
Beyond gant itself, the audience over-indexes on H&M (4.37×), WE Fashion (14.22×), MARC CAIN (15.43×), and Spar (retailer) (9.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for gant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.