Rascasse Audience Intelligence

Green vehicle Audience in Germany

A data profile of the people who buy, follow and care about Green vehicle in Germany — modelled from more than twelve digital signal sources. Green vehicle has an estimated audience of 593,939 people in Germany.

#154among Car type in Germany#4257among Topic in Germany#473in Cars & Mobility

The average Green vehicle fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Telegram, Home Alone (franchise), WhatsApp, with strongest over-indexing on Telegram (6.39× the country average).

Demographically, the Green vehicle audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Sustainability, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Green vehicle fan in Germany is more male, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Telegram.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Green vehicle profile in Germany.

Audience size
594K
in Germany
Gender
27.9%♀
72.1% male
Age
35.6
average years
Country rank
#10189
Topic in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Green vehicle fans

27.9% are female, 72.1% are male, average age 35.6.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Green vehicle audience in Germany
MetricValue
Female27.9%
Male72.1%
Average age35.6
Estimated audience size593,939
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Green vehicle audience in Germany
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Green vehicle audience comes from Germany.

Worldwide audience distribution share by country for Green vehicle
CountryShare
Germany10.1%
United States6.8%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Green vehicle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Green vehicle fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.31×
02Saarland~9K1.20×
03Baden-Württemberg~90K1.08×
04Thüringen~20K1.08×
05Sachsen-Anhalt~20K1.05×
06Mecklenburg-Vorpommern~10K1.04×
07Sachsen~30K1.01×
08Brandenburg~20K0.99×
09Schleswig-Holstein~20K0.94×
10Hamburg~10K0.92×
11Berlin~20K0.91×
12Rheinland-Pfalz~30K0.89×
13Niedersachsen~50K0.86×
14Hessen~40K0.86×
15Bayern~80K0.83×
16Nordrhein-Westfalen~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Green vehicle, Germany
0.78×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Green vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Green vehicle audience
#·InterestCategoryAffinity×
01National Lampoon's Christmas VacationMovies & TV9.14×
02Home Alone (franchise)Movies & TV8.19×
03Santa ClausKids & Family6.77×
04TelegramInternet & Social Media6.39×
05Christmas treeKids & Family6.31×
06Christmas decorationHome & Garden5.81×
07Battery electric vehicleCars & Mobility5.76×
08Christmas marketFood & Beverages4.85×
09Der TagesspiegelNews4.37×
10Die WeltNews3.48×
11Cyber MondayShopping3.47×
12Black Friday (shopping)Shopping2.90×
13AutoScout24Cars & Mobility2.86×
14WhatsAppInternet & Social Media2.85×
15PinterestInternet & Social Media2.44×
16UEFA Champions LeagueSports2.26×
17Amazon.comShopping2.01×
18LeisureTravel & Leisure1.77×
19FIFA World CupSports1.62×
20YouTubeMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Green vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Green vehicle audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.17×
Social Media UsageJOY1.76×
Price SensitivityPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Green vehicle audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.90×
Design AffinityPREMIUM1.00×
MindfulnessBALANCE1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Green vehicle have in Germany?

Green vehicle has an estimated audience of 593,939 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Green vehicle fans?

27.9% of Green vehicle fans are female, 72.1% are male, with an average age of 35.6 years.

03

Which brands do Green vehicle fans like most?

Green vehicle fans show strongest brand affinity for Telegram (6.39×), Home Alone (franchise) (8.19×), and WhatsApp (2.85×) over the country average.

04

Where do Green vehicle fans live in Germany?

Green vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~90K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Green vehicle fans also like?

Beyond Green vehicle itself, the audience over-indexes on Home Alone (franchise) (8.19×), WhatsApp (2.85×), Santa Claus (6.77×), and Der Tagesspiegel (4.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Green vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Green vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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