HNK Hajduk Split Audience in Germany
HNK Hajduk Split has an estimated audience of 267,272 people in Germany. 24.6% are female, 75.4% are male, average age 36.7. Top brand affinities: Progressive rock, Natural rubber, Davos, Chili con carne, Peschici.
Top brand affinities include Progressive rock, Natural rubber, Davos, with strongest over-indexing on Progressive rock (2.34× the country average). Demographically, the HNK Hajduk Split audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Spirituality.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of HNK Hajduk Split fans
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 36.7 |
| Estimated audience size | 267,272 |
Audience persona
The typical HNK Hajduk Split fan in Germany is more male, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.34× | Music & Radio |
| Natural rubber | 2.35× | Cars & Mobility |
| Davos | 3.11× | Travel & Leisure |
| Chili con carne | 2.69× | Food & Beverages |
| Peschici | 3.27× | Travel & Leisure |
| UK garage | 1.57× | Music & Radio |
| Caprivi Strip | 2.7× | |
| Stomp box | 7.14× | Music & Radio |
| MS Mode | 1.68× | Fashion & Accessoires |
| Hollister, California | 2.24× | Travel & Leisure |
| Isan | 2.13× | Travel & Leisure |
| The Ocean Race | 1.85× | Sports |
| BumBum | 2.33× | Sports |
| Sanremo | 1.91× | Travel & Leisure |
| Martha Higareda | 1.96× | Movies & TV |
| Lankadeepa | 2.43× | News |
| Box lacrosse | 2.15× | Sports |
| Sears | 1.63× | Shopping |
| Brăila | 1.73× | Travel & Leisure |
| Yoga Journal | 1.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.57 |
| Spirituality | BALANCE | 1.33 |
| Need for Security | CONSERVATISM | 1.31 |
| Urban Lifestyle | OPEN | 1.29 |
| Price Sensitivity | PREMIUM | 1.14 |
| Early Adopter Mentality | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Croatia | 52.0% |
| Germany | 4.0% |
| Slovenia | 3.7% |
See HNK Hajduk Split audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
How to read this data
Audience size is the estimated number of people in Germany who actively search for HNK Hajduk Split. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.