Human swimming Audience in Germany

Human swimming logo

Human swimming has an estimated audience of 856,472 people in Germany. 57.2% are female, 42.8% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Krasnodar, Jason Clarke (actor), A Streetcar Named Desire (1951 film), Nurse education, Hypertext.

The average Human swimming fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Krasnodar, Jason Clarke (actor), A Streetcar Named Desire (1951 film), with strongest over-indexing on Krasnodar (13.42× the country average). Demographically, the Human swimming audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Human swimming fans

Demographic split for Human swimming audience in Germany
MetricValue
Female57.2%
Male42.8%
Average age37.6
Estimated audience size856,472

Audience persona

The typical Human swimming fan in Germany is more female, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for Krasnodar.

Top regions in Germany

Top regions ranked by reach for Human swimming in Germany
RegionReachAffinity
Nordrhein-Westfalen266,1491.42×
Bayern140,7341.02×
Baden-Württemberg111,7980.96×
Niedersachsen104,3381.25×
Hessen56,3910.86×
Berlin42,3461.11×
Rheinland-Pfalz41,8940.98×
Sachsen38,1490.91×
Schleswig-Holstein33,9561.1×
Brandenburg25,1120.95×
Hamburg21,3821.1×
Sachsen-Anhalt18,0730.81×
Thüringen17,2060.79×
Mecklenburg-Vorpommern12,4800.76×
Bremen8,6941.19×
Saarland8,2570.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Human swimming audience
BrandAffinityCategory
Krasnodar13.42×Travel & Leisure
Jason Clarke (actor)4.58×Movies & TV
A Streetcar Named Desire (1951 film)11.25×Movies & TV
Nurse education1.59×Kids & Family
Hypertext1.71×Technology & Electronics
JDSU1.76×Business & Career
Eco Friendly LivingHome & Garden
Carrie (novel)3.03×Literature
Hauser & Wirth4.27×Arts & Culture
Cachorro1.62×Pets & Animals
Katie Piper5.46×Movies & TV
Information sensitivity2.28×Technology & Electronics
Scratching post2.47×Pets & Animals
Figure painting (hobby)1.66×Arts & Culture
Information technology consulting1.7×Technology & Electronics
Jeremy Gilbert4.78×Movies & TV
Chalkidiki1.57×Travel & Leisure
New Era (Namibia)1.61×News
Hundertwasserhaus2.03×Travel & Leisure
Burgos2.92×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Human swimming audience
TraitClusterScore
Sports ActivityPOWER1.98
Design AffinityPREMIUM1.63
SustainabilityBALANCE1.61
Healthy LifestyleBALANCE1.58
Pet OwnershipJOY1.5
Luxury OrientationPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Human swimming
CountryShare
United States27.6%
Italy6.6%
United Kingdom5.3%

See Human swimming audiences in other countries

More Sports audiences in Germany

Frequently asked questions

How many fans does Human swimming have in Germany?

Human swimming has an estimated audience of 856,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Human swimming fans?

57.2% of Human swimming fans are female, 42.8% are male, with an average age of 37.6 years.

Which brands do Human swimming fans like most?

Human swimming fans show strongest brand affinity for Krasnodar (13.42×), Jason Clarke (actor) (4.58×), and A Streetcar Named Desire (1951 film) (11.25×) over the country average.

Where do Human swimming fans live in Germany?

Human swimming fans in Germany are most concentrated in Nordrhein-Westfalen (reach 266,149), Bayern (reach 140,734), and Baden-Württemberg (reach 111,798). These three regions account for the largest share of the active audience.

What other brands do Human swimming fans also like?

Beyond Human swimming itself, the audience over-indexes on Jason Clarke (actor) (4.58×), A Streetcar Named Desire (1951 film) (11.25×), Nurse education (1.59×), and Hypertext (1.71×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Human swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.