Rascasse Audience Intelligence

Human swimming Audience in Germany

A data profile of the people who buy, follow and care about Human swimming in Germany — modelled from more than twelve digital signal sources. Human swimming has an estimated audience of 856,472 people in Germany.

#3458among Topic in Germany#592in Sports

The average Human swimming fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bob Odenkirk, Swimming, FINA World Aquatics Championships, with strongest over-indexing on Bob Odenkirk (18.25× the country average).

Demographically, the Human swimming audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Human swimming fan in Germany is more female, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Bob Odenkirk.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human swimming profile in Germany.

Audience size
856K
in Germany
Gender
57.2%♀
42.8% male
Age
37.6
average years
Country rank
#7445
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human swimming fans

57.2% are female, 42.8% are male, average age 37.6.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Human swimming audience in Germany
MetricValue
Female57.2%
Male42.8%
Average age37.6
Estimated audience size856,472
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Human swimming audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3921%
40-4922%
50+15%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Human swimming audience comes from Germany.

Worldwide audience distribution share by country for Human swimming
CountryShare
United States27.6%
Italy6.6%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human swimming audience in Germany is strongest.

Fig. 05

Top regions by affinity

Human swimming fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.42×
02Niedersachsen~100K1.24×
03Bremen~9K1.21×
04Berlin~40K1.10×
05Hamburg~20K1.09×
06Schleswig-Holstein~30K1.07×
07Rheinland-Pfalz~40K1.00×
08Bayern~100K0.98×
09Baden-Württemberg~100K0.96×
10Brandenburg~20K0.91×
11Sachsen~40K0.89×
12Saarland~9K0.86×
13Hessen~60K0.84×
14Sachsen-Anhalt~20K0.84×
15Thüringen~20K0.84×
16Mecklenburg-Vorpommern~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Human swimming, Germany
0.78×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human swimming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human swimming audience
#·InterestCategoryAffinity×
01Bob OdenkirkMovies & TV18.25×
02FINA World Aquatics ChampionshipsSports18.23×
03Lily AllenMusic & Radio8.53×
04Adventure parkKids & Family5.43×
05SnorkelingSports4.76×
06Standup paddleboardingSports3.77×
07Off-road vehicleCars & Mobility3.73×
08ShimanoCars & Mobility3.40×
09Ski resortTravel & Leisure3.35×
10SwimmingSports3.29×
11Tour de FranceSports3.04×
12Fashion showFashion & Accessoires2.45×
13AerobicsSports2.28×
14Fitness and figure competitionSports2.19×
15Extreme sportSports2.14×
16Sportswear (activewear)Fashion & Accessoires1.93×
17TUITravel & Leisure1.88×
18ZaraShopping1.71×
19TagesschauMovies & TV1.70×
20TattoosFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human swimming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Human swimming audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.70×
Risk AppetiteTHRILL1.67×
Pet OwnershipJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Human swimming audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
Social Media UsageJOY0.88×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Human swimming have in Germany?

Human swimming has an estimated audience of 856,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Human swimming fans?

57.2% of Human swimming fans are female, 42.8% are male, with an average age of 37.6 years.

03

Which brands do Human swimming fans like most?

Human swimming fans show strongest brand affinity for Bob Odenkirk (18.25×), Swimming (3.29×), and FINA World Aquatics Championships (18.23×) over the country average.

04

Where do Human swimming fans live in Germany?

Human swimming fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Human swimming fans also like?

Beyond Human swimming itself, the audience over-indexes on Swimming (3.29×), FINA World Aquatics Championships (18.23×), Tagesschau (1.7×), and Ski resort (3.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Human swimming audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Human swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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