Interactive media Audience in Germany
Interactive media has an estimated audience of 485,048 people in Germany. 44.9% are female, 55.1% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Pillow, Home construction, Curcuma, Artistic inspiration.
The average Interactive media fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Pillow, Home construction, with strongest over-indexing on Progressive rock (4.02× the country average). Demographically, the Interactive media audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Topic · Subtype: Field of study
Demographics of Interactive media fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 42.9 |
| Estimated audience size | 485,048 |
Audience persona
The typical Interactive media fan in Germany is more male, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 35,075 | 0.33× |
| Bayern | 30,995 | 0.4× |
| Baden-Württemberg | 24,847 | 0.38× |
| Hessen | 18,525 | 0.5× |
| Rheinland-Pfalz | 16,326 | 0.67× |
| Sachsen-Anhalt | 16,323 | 1.3× |
| Thüringen | 16,043 | 1.3× |
| Brandenburg | 14,441 | 0.96× |
| Berlin | 14,360 | 0.66× |
| Mecklenburg-Vorpommern | 14,095 | 1.52× |
| Saarland | 14,012 | 2.35× |
| Niedersachsen | 13,658 | 0.29× |
| Bremen | 13,368 | 3.22× |
| Sachsen | 12,971 | 0.55× |
| Schleswig-Holstein | 12,767 | 0.73× |
| Hamburg | 9,201 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.02× | Music & Radio |
| Pillow | 2.96× | Home & Garden |
| Home construction | 1.68× | Home & Garden |
| Curcuma | 7.82× | Food & Beverages |
| Artistic inspiration | 1.89× | Arts & Culture |
| Litter box | 1.81× | Pets & Animals |
| Cocktail | 1.72× | Food & Beverages |
| VfL Wolfsburg | 2.27× | Sports |
| Home Office | 1.6× | Business & Career |
| Time (magazine) | 2.69× | News |
| Natural rubber | 3.02× | Cars & Mobility |
| Nationality | 3.62× | Politics & Society |
| Fantasy Football | 16.08× | Internet & Social Media |
| Unique Gifts | 1.6× | Shopping |
| Christmas Gift | 1.75× | Kids & Family |
| Collectable | 1.54× | Kids & Family |
| Birthday Gifts | 1.52× | Kids & Family |
| Jack White | 1.71× | Movies & TV |
| Justice | 2.98× | Politics & Society |
| Minestrone | 1.91× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.08 |
| Individualism | JOY | 1.85 |
| Tradition | CONSERVATISM | 1.79 |
| Sports Activity | POWER | 1.73 |
| Spirituality | BALANCE | 1.72 |
| Early Adopter Mentality | POWER | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Brazil | 14.8% |
| Italy | 6.0% |
See Interactive media audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Interactive media have in Germany?
Interactive media has an estimated audience of 485,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Interactive media fans?
44.9% of Interactive media fans are female, 55.1% are male, with an average age of 42.9 years.
Which brands do Interactive media fans like most?
Interactive media fans show strongest brand affinity for Progressive rock (4.02×), Pillow (2.96×), and Home construction (1.68×) over the country average.
Where do Interactive media fans live in Germany?
Interactive media fans in Germany are most concentrated in Nordrhein-Westfalen (reach 35,075), Bayern (reach 30,995), and Baden-Württemberg (reach 24,847). These three regions account for the largest share of the active audience.
What other brands do Interactive media fans also like?
Beyond Interactive media itself, the audience over-indexes on Pillow (2.96×), Home construction (1.68×), Curcuma (7.82×), and Artistic inspiration (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Interactive media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.