Rascasse Audience Intelligence

Interactive media Audience in Germany

A data profile of the people who buy, follow and care about Interactive media in Germany — modelled from more than twelve digital signal sources. Interactive media has an estimated audience of 485,048 people in Germany.

#4754among Topic in Germany#145in News

The average Interactive media fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Web server, Solar cell, Non-alcoholic beverage, with strongest over-indexing on Web server (41.42× the country average).

Demographically, the Interactive media audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Interactive media fan in Germany is more male, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Web server.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Interactive media profile in Germany.

Audience size
485K
in Germany
Gender
44.9%♀
55.1% male
Age
42.9
average years
Country rank
#12043
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Interactive media fans

44.9% are female, 55.1% are male, average age 42.9.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Interactive media audience in Germany
MetricValue
Female44.9%
Male55.1%
Average age42.9
Estimated audience size485,048
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Interactive media audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4928%
50+24%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Interactive media audience comes from Germany.

Worldwide audience distribution share by country for Interactive media
CountryShare
United States23.0%
Brazil14.8%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Interactive media audience in Germany is strongest.

Fig. 05

Top regions by affinity

Interactive media fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.40×
02Saarland~7K1.25×
03Mecklenburg-Vorpommern~10K1.10×
04Sachsen-Anhalt~10K1.06×
05Thüringen~10K1.05×
06Brandenburg~10K0.99×
07Hamburg~10K0.97×
08Schleswig-Holstein~20K0.95×
09Rheinland-Pfalz~20K0.94×
10Sachsen~20K0.92×
11Berlin~20K0.91×
12Niedersachsen~40K0.88×
13Hessen~30K0.86×
14Baden-Württemberg~50K0.82×
15Bayern~60K0.80×
16Nordrhein-Westfalen~80K0.75×
Fig. 06

Affinity by region

Affinity by region — Interactive media, Germany
0.75×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Interactive media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Interactive media audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics41.42×
02Non-alcoholic beverageFood & Beverages7.08×
03Solar cellHome & Garden6.40×
04Andy BorgMusic & Radio4.77×
05Mineral waterFood & Beverages4.67×
06Accounting softwareBusiness & Career4.56×
07FirefoxInternet & Social Media3.99×
08Sandra BullockMovies & TV3.86×
09NordseeFood & Beverages3.48×
10Political scienceBusiness & Career2.96×
11Public transportCars & Mobility2.94×
12Online newspaperNews2.44×
13Aral AGCars & Mobility2.30×
14Wetter.comHome & Garden2.08×
15PostbankBusiness & Career2.07×
16Breaking newsMovies & TV1.93×
17TagesschauMovies & TV1.91×
18TransfermarktSports1.83×
19RyanairTravel & Leisure1.81×
20CHECK24Business & Career1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Interactive media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Interactive media audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.11×
SpiritualityBALANCE1.81×
IndividualismJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Interactive media audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Healthy LifestyleBALANCE0.71×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Interactive media have in Germany?

Interactive media has an estimated audience of 485,048 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Interactive media fans?

44.9% of Interactive media fans are female, 55.1% are male, with an average age of 42.9 years.

03

Which brands do Interactive media fans like most?

Interactive media fans show strongest brand affinity for Web server (41.42×), Solar cell (6.4×), and Non-alcoholic beverage (7.08×) over the country average.

04

Where do Interactive media fans live in Germany?

Interactive media fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Interactive media fans also like?

Beyond Interactive media itself, the audience over-indexes on Solar cell (6.4×), Non-alcoholic beverage (7.08×), Tagesschau (1.91×), and Andy Borg (4.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See Interactive media audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Interactive media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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