Rascasse Audience Intelligence

Interactive media Audience in United States

A data profile of the people who buy, follow and care about Interactive media in United States — modelled from more than twelve digital signal sources. Interactive media has an estimated audience of 3,148,831 people in United States.

#4976among Topic in United States#53in News

The average Interactive media fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Non-alcoholic beverage, Detroit Tigers, with strongest over-indexing on Web server (53.15× the country average).

Demographically, the Interactive media audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Interactive media fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Interactive media profile in United States.

Audience size
3.1M
in United States
Gender
54.3%♀
45.7% male
Age
42.4
average years
Country rank
#9877
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Interactive media fans

54.3% are female, 45.7% are male, average age 42.4.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Interactive media audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.4
Estimated audience size3,148,831
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Interactive media audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Interactive media audience comes from United States.

Worldwide audience distribution share by country for Interactive media
CountryShare
United States23.0%
Brazil14.8%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Interactive media audience in United States is strongest.

Fig. 05

Top regions by affinity

Interactive media fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~70K1.31×
02Ohio~100K1.25×
03South Dakota~9K1.25×
04Vermont~7K1.25×
05North Dakota~8K1.24×
06Alaska~8K1.21×
07West Virginia~20K1.15×
08Rhode Island~10K1.14×
09Montana~10K1.11×
10Delaware~10K1.11×
11New Hampshire~10K1.09×
12Hawaii~10K1.08×
13Maine~10K1.08×
14Idaho~20K1.05×
15New Jersey~80K1.03×
16Washington, District of Columbia~10K1.03×
17New Mexico~20K1.01×
18Mississippi~30K1.00×
19Nebraska~20K1.00×
20Kansas~20K0.99×
21Oklahoma~30K0.97×
22Arkansas~30K0.97×
23Iowa~20K0.95×
24Louisiana~40K0.92×
25Kentucky~40K0.92×
26Utah~30K0.92×
27Tennessee~60K0.91×
28Massachusetts~60K0.91×
29Indiana~50K0.91×
30Connecticut~30K0.91×
31Nevada~30K0.91×
32Alabama~40K0.90×
33Oregon~30K0.90×
34South Carolina~40K0.89×
35Wisconsin~40K0.88×
36Missouri~40K0.87×
37Minnesota~40K0.87×
38Colorado~40K0.86×
39Arizona~50K0.84×
40Washington~50K0.83×
41New York~100K0.81×
42Georgia~80K0.81×
43North Carolina~80K0.81×
44Michigan~70K0.81×
45Virginia~60K0.81×
46Pennsylvania~80K0.80×
47Illinois~80K0.79×
48California~300K0.76×
49Texas~200K0.73×
50Florida~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Interactive media, United States
0.71×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Interactive media audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Interactive media audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics53.15×
02Lyric poetryLiterature8.06×
03FIFA Club World CupSports6.75×
04Atlético MadridSports6.33×
05Berlin WallTravel & Leisure5.64×
06Colorado RockiesSports5.41×
07Paris Saint-GermainSports4.63×
08Non-alcoholic beverageFood & Beverages3.59×
09Milwaukee BrewersSports3.42×
10Pittsburgh PiratesSports3.28×
11Master of Business AdministrationBusiness & Career3.27×
12Mineral waterFood & Beverages3.04×
13FanaticsFashion & Accessoires2.90×
14Detroit TigersSports2.88×
15Microwave ovenHome & Garden2.38×
16Broadway theatreTravel & Leisure2.29×
17Rail transportTravel & Leisure2.18×
18Real propertyHome & Garden1.97×
19Las VegasTravel & Leisure1.90×
20RadioTechnology & Electronics1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Interactive media audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Interactive media audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
Risk AppetiteTHRILL1.71×
MindfulnessBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Interactive media audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.35×
Social Media UsageJOY0.54×
Pet OwnershipJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Interactive media have in United States?

Interactive media has an estimated audience of 3,148,831 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Interactive media fans?

54.3% of Interactive media fans are female, 45.7% are male, with an average age of 42.4 years.

03

Which brands do Interactive media fans like most?

Interactive media fans show strongest brand affinity for Web server (53.15×), Non-alcoholic beverage (3.59×), and Detroit Tigers (2.88×) over the country average.

04

Where do Interactive media fans live in United States?

Interactive media fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Interactive media fans also like?

Beyond Interactive media itself, the audience over-indexes on Non-alcoholic beverage (3.59×), Detroit Tigers (2.88×), Master of Business Administration (3.27×), and Milwaukee Brewers (3.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Interactive media audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Interactive media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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