Interactive media Audience in United States

Interactive media has an estimated audience of 3,148,831 people in United States. 54.3% are female, 45.7% are male, average age 42.4. Top regions: California, Texas, New York. Top brand affinities: Web server, AccuWeather, StubHub, Clint Eastwood, Horoscope.

The average Interactive media fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Web server, AccuWeather, StubHub, with strongest over-indexing on Web server (34.38× the country average). Demographically, the Interactive media audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic · Subtype: Field of study

Demographics of Interactive media fans

Demographic split for Interactive media audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.4
Estimated audience size3,148,831

Audience persona

The typical Interactive media fan in United States is balanced, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Web server.

Top regions in United States

Top regions ranked by reach for Interactive media in United States
RegionReachAffinity
California254,5840.74×
Texas160,6040.59×
New York141,5820.8×
Ohio120,9111.25×
Florida111,0530.52×
New Jersey88,0321.1×
Maryland68,0751.26×
Pennsylvania64,6530.61×
Illinois59,4030.57×
North Carolina54,4220.57×
Massachusetts52,3270.84×
Georgia51,2130.53×
Tennessee44,9900.71×
Michigan37,3550.45×
Indiana33,0160.57×
Virginia32,9420.43×
Washington26,1340.41×
Kansas25,5051.03×
Arizona25,1800.39×
Oklahoma23,9320.68×
Mississippi23,6110.91×
West Virginia22,7401.55×
Wisconsin22,0180.46×
Kentucky21,8700.55×
Missouri21,8010.43×
South Carolina21,5640.46×
Louisiana20,9930.52×
Arkansas20,9750.81×
Colorado20,1380.41×
Iowa19,9410.77×
Minnesota19,6730.44×
Alabama19,5410.44×
Alaska19,4512.89×
Idaho18,0001.14×
Oregon17,9610.5×
Hawaii17,1951.27×
Connecticut17,0110.54×
Montana16,9561.94×
Nevada16,8940.55×
South Dakota16,7372.3×
North Dakota16,2962.52×
New Hampshire16,0601.29×
Wyoming15,7683.38×
Nebraska15,7271×
New Mexico15,6450.99×
Rhode Island15,5081.55×
Maine15,4991.37×
Utah15,3030.54×
Vermont15,2532.76×
Delaware13,8881.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Interactive media audience
BrandAffinityCategory
Web server34.38×Technology & Electronics
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
Horoscope13.08×Health
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.47×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Telegram14.53×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
Matt Damon12.67×Movies & TV
GoDaddy14.24×Technology & Electronics
La La Land (film)13.48×Movies & TV
Cotton On15.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Interactive media audience
TraitClusterScore
Risk AppetiteTHRILL3.89
Quality AwarenessPREMIUM2.51
Luxury OrientationPREMIUM2.23
MindfulnessBALANCE1.9
Early Adopter MentalityPOWER1.89
Urban LifestyleOPEN1.69

Worldwide distribution

Worldwide audience distribution share by country for Interactive media
CountryShare
United States23.0%
Brazil14.8%
Italy6.0%

See Interactive media audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Interactive media have in United States?

Interactive media has an estimated audience of 3,148,831 people in United States, concentrated in California and Texas.

What is the gender split and age of Interactive media fans?

54.3% of Interactive media fans are female, 45.7% are male, with an average age of 42.4 years.

Which brands do Interactive media fans like most?

Interactive media fans show strongest brand affinity for Web server (34.38×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Interactive media fans live in United States?

Interactive media fans in United States are most concentrated in California (reach 254,584), Texas (reach 160,604), and New York (reach 141,582). These three regions account for the largest share of the active audience.

What other brands do Interactive media fans also like?

Beyond Interactive media itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Clint Eastwood (12.71×), and Horoscope (13.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Interactive media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.