Internationale Funkausstellung Berlin Audience in Germany
Internationale Funkausstellung Berlin has an estimated audience of 508,078 people in Germany. 35.3% are female, 64.7% are male, average age 41.0. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: SV Werder Bremen, Borussia Dortmund, Bundesliga, Sport Bild, Hamburger SV.
The average Internationale Funkausstellung Berlin fan in Germany is 41.0 years old, more male, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include SV Werder Bremen, Borussia Dortmund, Bundesliga, with strongest over-indexing on SV Werder Bremen (5.68× the country average). Demographically, the Internationale Funkausstellung Berlin audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Event
Demographics of Internationale Funkausstellung Berlin fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 41.0 |
| Estimated audience size | 508,078 |
Audience persona
The typical Internationale Funkausstellung Berlin fan in Germany is more male, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 87,847 | 3.7× |
| Nordrhein-Westfalen | 73,436 | 0.63× |
| Bayern | 60,961 | 0.71× |
| Baden-Württemberg | 45,363 | 0.63× |
| Niedersachsen | 34,600 | 0.67× |
| Hessen | 31,074 | 0.77× |
| Brandenburg | 29,217 | 1.77× |
| Sachsen | 27,050 | 1.04× |
| Sachsen-Anhalt | 18,106 | 1.31× |
| Rheinland-Pfalz | 14,159 | 0.53× |
| Thüringen | 12,129 | 0.9× |
| Schleswig-Holstein | 11,749 | 0.62× |
| Hamburg | 10,063 | 0.84× |
| Mecklenburg-Vorpommern | 9,633 | 0.95× |
| Saarland | 2,933 | 0.45× |
| Bremen | 2,223 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 5.68× | Sports |
| Borussia Dortmund | 2.59× | Sports |
| Bundesliga | 3.18× | Sports |
| Sport Bild | 5.6× | Sports |
| Hamburger SV | 5.23× | Sports |
| 2. Bundesliga | 4.01× | Sports |
| Dynamo Dresden | 4.92× | Sports |
| VfB Stuttgart | 4.14× | Sports |
| Bild | 2.79× | News |
| American football | 3.44× | Sports |
| Kicker | 5.81× | Sports |
| Sport1 | 7.29× | Sports |
| Eintracht Frankfurt | 3.42× | Sports |
| Sportschau | 3.47× | Sports |
| Bayerischer Rundfunk | 5.21× | Movies & TV |
| Deutsche Bahn | 2.79× | Cars & Mobility |
| FC Schalke 04 | 4× | Sports |
| ZDF | 3.2× | Movies & TV |
| 3. Liga | 4.69× | Sports |
| FC Bayern Munich | 2.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.65 |
| Patriotism | CONSERVATISM | 1.56 |
| Family Orientation | CONSERVATISM | 1.56 |
| Urban Lifestyle | OPEN | 1.54 |
| DIY Mentality | THRILL | 1.53 |
| Quality Awareness | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.1% |
| China | 22.1% |
| Australia | 3.1% |
See Internationale Funkausstellung Berlin audiences in other countries
- Internationale Funkausstellung Berlin — United States
- Internationale Funkausstellung Berlin — United Kingdom
- Internationale Funkausstellung Berlin — France
- Internationale Funkausstellung Berlin — Italy
- Internationale Funkausstellung Berlin — Spain
- Internationale Funkausstellung Berlin — Brazil
- Internationale Funkausstellung Berlin — Japan
- Internationale Funkausstellung Berlin — South Korea
- Internationale Funkausstellung Berlin — India
More Technology & Electronics audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Internationale Funkausstellung Berlin have in Germany?
Internationale Funkausstellung Berlin has an estimated audience of 508,078 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Internationale Funkausstellung Berlin fans?
35.3% of Internationale Funkausstellung Berlin fans are female, 64.7% are male, with an average age of 41.0 years.
Which brands do Internationale Funkausstellung Berlin fans like most?
Internationale Funkausstellung Berlin fans show strongest brand affinity for SV Werder Bremen (5.68×), Borussia Dortmund (2.59×), and Bundesliga (3.18×) over the country average.
Where do Internationale Funkausstellung Berlin fans live in Germany?
Internationale Funkausstellung Berlin fans in Germany are most concentrated in Berlin (reach 87,847), Nordrhein-Westfalen (reach 73,436), and Bayern (reach 60,961). These three regions account for the largest share of the active audience.
What other brands do Internationale Funkausstellung Berlin fans also like?
Beyond Internationale Funkausstellung Berlin itself, the audience over-indexes on Borussia Dortmund (2.59×), Bundesliga (3.18×), Sport Bild (5.6×), and Hamburger SV (5.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Internationale Funkausstellung Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.