A data profile of the people who buy, follow and care about Internationale Funkausstellung Berlin in Germany — modelled from more than twelve digital signal sources. Internationale Funkausstellung Berlin has an estimated audience of 532,818 people in Germany.
The average Internationale Funkausstellung Berlin fan in Germany is 41.0 years old, more male, and lives primarily in Berlin.
The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.
Top brand affinities include SV Werder Bremen, Bundesliga, 2. Bundesliga, with strongest over-indexing on SV Werder Bremen (5.68× the country average).
Demographically, the Internationale Funkausstellung Berlin audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Internationale Funkausstellung Berlin fan in Germany is more male, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for SV Werder Bremen.
The key figures that characterise the Internationale Funkausstellung Berlin profile in Germany.
35.3% are female, 64.7% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 41.0 |
| Estimated audience size | 532,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 19% |
of the worldwide Internationale Funkausstellung Berlin audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 29.2% |
| China | 15.7% |
| United States | 8.9% |
Where the Internationale Funkausstellung Berlin audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~90K | 3.72× | |
| 02 | Brandenburg | ~30K | 1.77× | |
| 03 | Sachsen-Anhalt | ~20K | 1.25× | |
| 04 | Sachsen | ~30K | 1.02× | |
| 05 | Mecklenburg-Vorpommern | ~10K | 0.96× | |
| 06 | Thüringen | ~10K | 0.92× | |
| 07 | Hamburg | ~9K | 0.79× | |
| 08 | Hessen | ~30K | 0.72× | |
| 09 | Niedersachsen | ~40K | 0.70× | |
| 10 | Bayern | ~60K | 0.69× | |
| 11 | Nordrhein-Westfalen | ~80K | 0.66× | |
| 12 | Bremen | ~3K | 0.66× | |
| 13 | Baden-Württemberg | ~50K | 0.64× | |
| 14 | Schleswig-Holstein | ~10K | 0.63× | |
| 15 | Saarland | ~4K | 0.62× | |
| 16 | Rheinland-Pfalz | ~20K | 0.61× |
The strongest cross-interests of the Internationale Funkausstellung Berlin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sport1 | Sports | 7.29× | ||
| 02 | Kicker | Sports | 5.81× | ||
| 03 | SV Werder Bremen | Sports | 5.68× | ||
| 04 | Sport Bild | Sports | 5.60× | ||
| 05 | Hamburger SV | Sports | 5.23× | ||
| 06 | Bayerischer Rundfunk | Movies & TV | 5.21× | ||
| 07 | Dynamo Dresden | Sports | 4.92× | ||
| 08 | 1. FC Köln | Sports | 4.71× | ||
| 09 | Borussia Mönchengladbach | Sports | 4.70× | ||
| 10 | VfB Stuttgart | Sports | 4.14× | ||
| 11 | 2. Bundesliga | Sports | 4.01× | ||
| 12 | FC Schalke 04 | Sports | 4.00× | ||
| 13 | Sportschau | Sports | 3.47× | ||
| 14 | Eintracht Frankfurt | Sports | 3.42× | ||
| 15 | ZDF | Movies & TV | 3.20× | ||
| 16 | Bundesliga | Sports | 3.18× | ||
| 17 | Bild | News | 2.79× | ||
| 18 | Deutsche Bahn | Cars & Mobility | 2.79× | ||
| 19 | Borussia Dortmund | Sports | 2.59× | ||
| 20 | FC Bayern Munich | Sports | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.81× | |
| Creativity | OPEN | 1.60× | |
| DIY Mentality | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.90× | |
| Design Affinity | PREMIUM | 0.91× | |
| Mindfulness | BALANCE | 0.93× |
Internationale Funkausstellung Berlin has an estimated audience of 532,818 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
35.3% of Internationale Funkausstellung Berlin fans are female, 64.7% are male, with an average age of 41.0 years.
Internationale Funkausstellung Berlin fans show strongest brand affinity for SV Werder Bremen (5.68×), Bundesliga (3.18×), and 2. Bundesliga (4.01×) over the country average.
Internationale Funkausstellung Berlin fans in Germany are most concentrated in Berlin (reach ~90K), Nordrhein-Westfalen (reach ~80K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Internationale Funkausstellung Berlin itself, the audience over-indexes on Bundesliga (3.18×), 2. Bundesliga (4.01×), Sport Bild (5.6×), and Hamburger SV (5.23×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Internationale Funkausstellung Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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