Iron Audience in Germany
Iron has an estimated audience of 654,238 people in Germany. 45.0% are female, 55.0% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Pillow, Birthday Gifts, Este, Veneto, Snow White (Fables).
The average Iron fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Pillow, Birthday Gifts, with strongest over-indexing on Unique Gifts (1.78× the country average). Demographically, the Iron audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Iron fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 39.0 |
| Estimated audience size | 654,238 |
Audience persona
The typical Iron fan in Germany is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 157,129 | 1.1× |
| Bayern | 104,354 | 0.99× |
| Baden-Württemberg | 98,041 | 1.1× |
| Niedersachsen | 62,813 | 0.99× |
| Hessen | 47,997 | 0.96× |
| Rheinland-Pfalz | 34,971 | 1.07× |
| Sachsen | 31,056 | 0.97× |
| Berlin | 28,945 | 0.99× |
| Schleswig-Holstein | 20,264 | 0.86× |
| Brandenburg | 17,301 | 0.85× |
| Thüringen | 15,216 | 0.91× |
| Hamburg | 14,372 | 0.97× |
| Sachsen-Anhalt | 13,969 | 0.82× |
| Saarland | 10,677 | 1.33× |
| Mecklenburg-Vorpommern | 9,171 | 0.73× |
| Bremen | 7,548 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.78× | Shopping |
| Pillow | 1.51× | Home & Garden |
| Birthday Gifts | 1.63× | Kids & Family |
| Este, Veneto | 2.32× | Travel & Leisure |
| Snow White (Fables) | 2.03× | Literature |
| Stucco | 2.03× | Home & Garden |
| Walter Samuel | 18.1× | Sports |
| Golem | 1.83× | Technology & Electronics |
| Samanyolu Haber | 2.46× | Movies & TV |
| Justice | 1.93× | Politics & Society |
| Buying a House | 2.62× | Home & Garden |
| Google Wallet | 2.24× | Technology & Electronics |
| Geothermal heating | 1.88× | Home & Garden |
| Magazine (band) | 1.8× | Music & Radio |
| Curcuma | 1.77× | Food & Beverages |
| Buying and Selling Real Estate | 2.56× | Home & Garden |
| Socialist Federal Republic of Yugoslavia | 1.55× | Politics & Society |
| James Whale | 8.65× | Movies & TV |
| Hundertwasserhaus | 1.83× | Travel & Leisure |
| Havok (band) | 2.86× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.7 |
| Patriotism | CONSERVATISM | 1.68 |
| Quality Awareness | PREMIUM | 1.5 |
| Design Affinity | PREMIUM | 1.42 |
| Need for Security | CONSERVATISM | 1.35 |
| Spirituality | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Taiwan | 5.7% |
| Brazil | 4.2% |
See Iron audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Iron have in Germany?
Iron has an estimated audience of 654,238 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Iron fans?
45.0% of Iron fans are female, 55.0% are male, with an average age of 39.0 years.
Which brands do Iron fans like most?
Iron fans show strongest brand affinity for Unique Gifts (1.78×), Pillow (1.51×), and Birthday Gifts (1.63×) over the country average.
Where do Iron fans live in Germany?
Iron fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,129), Bayern (reach 104,354), and Baden-Württemberg (reach 98,041). These three regions account for the largest share of the active audience.
What other brands do Iron fans also like?
Beyond Iron itself, the audience over-indexes on Pillow (1.51×), Birthday Gifts (1.63×), Este, Veneto (2.32×), and Snow White (Fables) (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.