Rascasse Audience Intelligence

Iron Audience in United States

A data profile of the people who buy, follow and care about Iron in United States — modelled from more than twelve digital signal sources. Iron has an estimated audience of 15,950,265 people in United States.

#1481among Topic in United States#85in Health

The average Iron fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Kitchen knife, Ace Hardware, with strongest over-indexing on Real property (2.17× the country average).

Demographically, the Iron audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iron fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iron profile in United States.

Audience size
16M
in United States
Gender
51.1%♀
48.9% male
Age
42.4
average years
Country rank
#2171
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iron fans

51.1% are female, 48.9% are male, average age 42.4.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Iron audience in United States
MetricValue
Female51.1%
Male48.9%
Average age42.4
Estimated audience size15,950,265
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Iron audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4925%
50+25%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Iron audience comes from United States.

Worldwide audience distribution share by country for Iron
CountryShare
United States17.8%
Taiwan5.7%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iron audience in United States is strongest.

Fig. 05

Top regions by affinity

Iron fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.25×
02Michigan~500K1.22×
03California~2M1.16×
04Louisiana~200K1.12×
05Georgia~500K1.11×
06Nebraska~90K1.07×
07New York~900K1.06×
08North Carolina~500K1.06×
09Virginia~400K1.06×
10Alabama~200K1.06×
11Florida~1M1.05×
12Pennsylvania~600K1.05×
13Illinois~600K1.05×
14Utah~100K1.05×
15Mississippi~100K1.05×
16Arizona~300K1.04×
17Indiana~300K1.04×
18Minnesota~200K1.04×
19Kansas~100K1.04×
20Maryland~300K1.03×
21South Carolina~200K1.03×
22Oklahoma~200K1.03×
23New Jersey~400K1.02×
24Washington~300K1.02×
25Missouri~300K1.02×
26Arkansas~100K1.02×
27North Dakota~30K1.02×
28Kentucky~200K1.01×
29New Mexico~80K1.01×
30South Dakota~40K1.01×
31Ohio~500K1.00×
32Connecticut~200K0.99×
33Idaho~80K0.99×
34Tennessee~300K0.98×
35Massachusetts~300K0.97×
36Oregon~200K0.97×
37Iowa~100K0.96×
38Wisconsin~200K0.95×
39Nevada~100K0.95×
40West Virginia~70K0.95×
41Hawaii~70K0.95×
42Delaware~40K0.94×
43Maine~50K0.92×
44Alaska~30K0.92×
45Rhode Island~50K0.91×
46Montana~40K0.90×
47Colorado~200K0.89×
48New Hampshire~50K0.85×
49Vermont~20K0.84×
50Washington, District of Columbia~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Iron, United States
0.81×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iron audience
#·InterestCategoryAffinity×
01Kitchen knifeHome & Garden3.95×
02Real propertyHome & Garden2.17×
03Ace HardwareHome & Garden2.04×
04Non-alcoholic beverageFood & Beverages2.01×
05Microwave ovenHome & Garden1.96×
06Rail transportTravel & Leisure1.91×
07Web serverTechnology & Electronics1.91×
08Hardware storeHome & Garden1.87×
09Discount TireShopping1.81×
10Made in USABusiness & Career1.80×
11MenardsHome & Garden1.79×
12Lawn mowerHome & Garden1.78×
13NASDAQBusiness & Career1.69×
14Renewable energyBusiness & Career1.66×
15KitchenwareHome & Garden1.64×
16Sustainable energyHome & Garden1.62×
17LinuxTechnology & Electronics1.59×
18GeneticsKids & Family1.57×
19Frying panHome & Garden1.57×
20AuctionShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iron audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
IndividualismJOY1.39×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iron audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
MindfulnessBALANCE0.76×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iron have in United States?

Iron has an estimated audience of 15,950,265 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Iron fans?

51.1% of Iron fans are female, 48.9% are male, with an average age of 42.4 years.

03

Which brands do Iron fans like most?

Iron fans show strongest brand affinity for Real property (2.17×), Kitchen knife (3.95×), and Ace Hardware (2.04×) over the country average.

04

Where do Iron fans live in United States?

Iron fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Iron fans also like?

Beyond Iron itself, the audience over-indexes on Kitchen knife (3.95×), Ace Hardware (2.04×), Menards (1.79×), and Hardware store (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Iron audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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