Iron Audience in United States

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Iron has an estimated audience of 15,950,265 people in United States. 51.1% are female, 48.9% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Dollar General, AutoZone.

The average Iron fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (22× the country average). Demographically, the Iron audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Individualism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Iron fans

Demographic split for Iron audience in United States
MetricValue
Female51.1%
Male48.9%
Average age42.4
Estimated audience size15,950,265

Audience persona

The typical Iron fan in United States is balanced, around 42.4 years old, with strong Individualism tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Iron in United States
RegionReachAffinity
California2,135,7351.22×
Texas1,755,7551.28×
Florida1,284,2411.19×
New York1,040,0831.17×
Illinois591,9911.11×
Georgia557,7781.14×
Pennsylvania556,6121.04×
North Carolina515,6731.07×
Ohio493,3491×
Michigan487,8501.17×
New Jersey422,7641.04×
Virginia419,6941.08×
Arizona361,6781.11×
Washington358,8401.12×
Massachusetts337,2851.07×
Tennessee325,7761.02×
Indiana301,4601.03×
Maryland296,5341.08×
Missouri252,2040.98×
Colorado239,7670.95×
Minnesota239,5111.05×
South Carolina238,3120.99×
Alabama230,6191.03×
Wisconsin222,0700.93×
Louisiana214,7901.04×
Kentucky192,8060.96×
Oregon184,4101.01×
Oklahoma183,3811.04×
Connecticut166,2321.04×
Nevada153,6221×
Utah152,6981.07×
Mississippi135,1391.03×
Arkansas127,4880.97×
Kansas125,2051×
Iowa121,2260.92×
New Mexico81,1411.01×
Idaho78,4980.98×
Nebraska76,8270.96×
West Virginia67,8260.91×
Hawaii65,1000.95×
New Hampshire52,7950.84×
Maine51,0300.89×
Rhode Island46,1470.91×
Washington, District of Columbia42,0230.88×
Delaware40,3080.92×
Montana36,8450.83×
South Dakota32,2640.88×
North Dakota28,5580.87×
Alaska26,4040.77×
Vermont22,5980.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iron audience
BrandAffinityCategory
Kia Sportage22×Cars & Mobility
Honda HR-V15.33×Cars & Mobility
Pre-school playgroup16.39×Kids & Family
Dollar General1.9×Shopping
AutoZone1.9×Cars & Mobility
Made in USA2.66×Business & Career
Menards2.26×Home & Garden
Jeep Grand Cherokee4.5×Cars & Mobility
Dentistry2.1×Business & Career
Texas Roadhouse1.53×Food & Beverages
J. C. Penney1.95×Shopping
Dollar Tree1.51×Shopping
Houston Astros3.14×Sports
Kitchen knife3.68×Home & Garden
Real property1.91×Home & Garden
Ace Hardware1.89×Home & Garden
Livemusic1.87×Music & Radio
Five Below1.87×Shopping
Auction1.74×Shopping
Lawn mower2.34×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iron audience
TraitClusterScore
IndividualismJOY1.36
Quality AwarenessPREMIUM1.32
PatriotismCONSERVATISM1.25
DIY MentalityTHRILL1.22
Convenience OrientationPREMIUM1.22
Need for SecurityCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Iron
CountryShare
United States17.8%
Taiwan5.7%
Brazil4.2%

See Iron audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Iron have in United States?

Iron has an estimated audience of 15,950,265 people in United States, concentrated in California and Texas.

What is the gender split and age of Iron fans?

51.1% of Iron fans are female, 48.9% are male, with an average age of 42.4 years.

Which brands do Iron fans like most?

Iron fans show strongest brand affinity for Kia Sportage (22×), Honda HR-V (15.33×), and Pre-school playgroup (16.39×) over the country average.

Where do Iron fans live in United States?

Iron fans in United States are most concentrated in California (reach 2,135,735), Texas (reach 1,755,755), and Florida (reach 1,284,241). These three regions account for the largest share of the active audience.

What other brands do Iron fans also like?

Beyond Iron itself, the audience over-indexes on Honda HR-V (15.33×), Pre-school playgroup (16.39×), Dollar General (1.9×), and AutoZone (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.