Jever (beer) Audience in Germany
Jever (beer) has an estimated audience of 475,586 people in Germany. 48.1% are female, 51.9% are male, average age 37.7. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: VfL Wolfsburg, Home construction, Artistic inspiration, Cocktail, Progressive rock.
The average Jever (beer) fan in Germany is 37.7 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include VfL Wolfsburg, Home construction, Artistic inspiration, with strongest over-indexing on VfL Wolfsburg (3.39× the country average). Demographically, the Jever (beer) audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Jever (beer) fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 37.7 |
| Estimated audience size | 475,586 |
Audience persona
The typical Jever (beer) fan in Germany is balanced, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for VfL Wolfsburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 223,777 | 4.85× |
| Nordrhein-Westfalen | 56,907 | 0.55× |
| Bayern | 33,704 | 0.44× |
| Baden-Württemberg | 30,194 | 0.47× |
| Hessen | 23,586 | 0.65× |
| Hamburg | 19,601 | 1.82× |
| Schleswig-Holstein | 15,906 | 0.93× |
| Rheinland-Pfalz | 15,181 | 0.64× |
| Sachsen | 13,149 | 0.56× |
| Berlin | 11,897 | 0.56× |
| Bremen | 8,172 | 2.01× |
| Brandenburg | 7,345 | 0.5× |
| Thüringen | 6,550 | 0.54× |
| Sachsen-Anhalt | 6,225 | 0.51× |
| Mecklenburg-Vorpommern | 5,131 | 0.57× |
| Saarland | 2,439 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VfL Wolfsburg | 3.39× | Sports |
| Home construction | 1.58× | Home & Garden |
| Artistic inspiration | 1.8× | Arts & Culture |
| Cocktail | 1.67× | Food & Beverages |
| Progressive rock | 2.12× | Music & Radio |
| Home Office | 1.62× | Business & Career |
| Saving | 1.67× | Business & Career |
| Urban Outfitters | 1.84× | Shopping |
| Braun Büffel | 8.8× | Fashion & Accessoires |
| Time (magazine) | 1.72× | News |
| Mothercare | 1.54× | Kids & Family |
| Zamalek SC | 4.81× | Sports |
| The Finder (U.S. TV series) | 9.58× | Movies & TV |
| Schweinshaxe | 3.38× | Food & Beverages |
| Eindhoven | 1.5× | Travel & Leisure |
| One More Time (band) | 10× | Music & Radio |
| MK | 1.67× | Music & Radio |
| Sixx | 1.66× | Movies & TV |
| Mohamed Salah | 1.92× | Sports |
| Gaelic football | 2.29× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2 |
| Patriotism | CONSERVATISM | 1.84 |
| DIY Mentality | THRILL | 1.45 |
| Community Orientation | OPEN | 1.43 |
| Need for Security | CONSERVATISM | 1.4 |
| Quality Awareness | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.4% |
| Netherlands | 1.3% |
| Switzerland | 1.0% |
See Jever (beer) audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
Frequently asked questions
How many fans does Jever (beer) have in Germany?
Jever (beer) has an estimated audience of 475,586 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Jever (beer) fans?
48.1% of Jever (beer) fans are female, 51.9% are male, with an average age of 37.7 years.
Which brands do Jever (beer) fans like most?
Jever (beer) fans show strongest brand affinity for VfL Wolfsburg (3.39×), Home construction (1.58×), and Artistic inspiration (1.8×) over the country average.
Where do Jever (beer) fans live in Germany?
Jever (beer) fans in Germany are most concentrated in Niedersachsen (reach 223,777), Nordrhein-Westfalen (reach 56,907), and Bayern (reach 33,704). These three regions account for the largest share of the active audience.
What other brands do Jever (beer) fans also like?
Beyond Jever (beer) itself, the audience over-indexes on Home construction (1.58×), Artistic inspiration (1.8×), Cocktail (1.67×), and Progressive rock (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jever (beer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.