Rascasse Audience Intelligence

Kalkhoff Target Market in Germany

A data profile of the people who buy, follow and care about Kalkhoff in Germany — modelled from more than twelve digital signal sources. Kalkhoff has an estimated audience of 258,377 people in Germany.

#17among Bicycle in Germany#2446among Brand in Germany#827in Cars & Mobility

The average Kalkhoff fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Vuelta a España, Bicycle helmet, Bicycle touring, with strongest over-indexing on Vuelta a España (15.09× the country average).

Demographically, the Kalkhoff audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kalkhoff fan in Germany is more male, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Vuelta a España.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kalkhoff profile in Germany.

Audience size
258K
in Germany
Gender
35.4%♀
64.6% male
Age
39.7
average years
Country rank
#19236
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kalkhoff

35.4% are female, 64.6% are male, average age 39.7.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Kalkhoff audience in Germany
MetricValue
Female35.4%
Male64.6%
Average age39.7
Estimated audience size258,377
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Kalkhoff audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

59.1%

of the worldwide Kalkhoff audience comes from Germany.

Worldwide audience distribution share by country for Kalkhoff
CountryShare
Germany59.1%
Netherlands11.5%
France8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kalkhoff audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kalkhoff customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~60K2.31×
02Nordrhein-Westfalen~80K1.37×
03Bremen~3K1.36×
04Schleswig-Holstein~10K1.19×
05Hamburg~7K1.16×
06Mecklenburg-Vorpommern~6K1.11×
07Sachsen-Anhalt~7K1.06×
08Brandenburg~7K0.88×
09Hessen~20K0.83×
10Rheinland-Pfalz~10K0.77×
11Bayern~30K0.74×
12Sachsen~9K0.71×
13Saarland~2K0.69×
14Berlin~8K0.68×
15Baden-Württemberg~20K0.65×
16Thüringen~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Kalkhoff, Germany
0.64×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kalkhoff audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kalkhoff audience
#·InterestCategoryAffinity×
01Vuelta a EspañaSports15.09×
02Bicycle helmetCars & Mobility7.16×
03Cyclo-crossSports5.57×
04Single track (mountain biking)Sports5.55×
05Bicycle wheelCars & Mobility4.98×
06SRAM CorporationCars & Mobility3.96×
07ShimanoCars & Mobility3.93×
08Local bike shopSports3.66×
09Bicycle touringSports2.82×
10Electric motorcycles and scootersCars & Mobility2.75×
11Electric bicycleCars & Mobility2.69×
12Tour de FranceSports2.47×
13MotoGPSports2.45×
14Extreme sportSports2.37×
15Solar energyHome & Garden2.10×
16BicycleCars & Mobility2.02×
17Chihuahua (dog)Pets & Animals1.96×
18Musical instrumentMusic & Radio1.81×
19Used carCars & Mobility1.65×
20House musicMusic & Radio1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kalkhoff audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kalkhoff audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.54×
Quality AwarenessPREMIUM1.43×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kalkhoff audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Price SensitivityPREMIUM0.80×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kalkhoff's target market in Germany?

Kalkhoff's target market in Germany covers an estimated 258,377 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Kalkhoff customers?

35.4% of the Kalkhoff audience are female, 64.6% are male, with an average age of 39.7 years.

03

Which brands do Kalkhoff fans like most?

Kalkhoff fans show strongest brand affinity for Vuelta a España (15.09×), Bicycle helmet (7.16×), and Bicycle touring (2.82×) over the country average.

04

Where do Kalkhoff fans live in Germany?

Kalkhoff fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Niedersachsen (reach ~60K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kalkhoff fans also like?

Beyond Kalkhoff itself, the audience over-indexes on Bicycle helmet (7.16×), Bicycle touring (2.82×), Bicycle wheel (4.98×), and Solar energy (2.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in Germany

See Kalkhoff audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kalkhoff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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