Kalkhoff Audience in Germany
Kalkhoff has an estimated audience of 263,968 people in Germany. 43.0% are female, 57.0% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Mountain biking, Vuelta a España, Bicycle helmet, Bicycle wheel, IHF World Men's Handball Championship.
The average Kalkhoff fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Mountain biking, Vuelta a España, Bicycle helmet, with strongest over-indexing on Mountain biking (4.92× the country average). Demographically, the Kalkhoff audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Bicycle
Demographics of Kalkhoff fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 39.8 |
| Estimated audience size | 263,968 |
Audience persona
The typical Kalkhoff fan in Germany is more male, around 39.8 years old, with strong Sports Activity tendencies and a notable affinity for Mountain biking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,250 | 1.39× |
| Niedersachsen | 59,400 | 2.32× |
| Bayern | 32,113 | 0.76× |
| Baden-Württemberg | 23,457 | 0.65× |
| Hessen | 17,475 | 0.87× |
| Schleswig-Holstein | 11,655 | 1.23× |
| Rheinland-Pfalz | 10,347 | 0.78× |
| Sachsen | 8,953 | 0.69× |
| Berlin | 8,510 | 0.72× |
| Sachsen-Anhalt | 7,265 | 1.06× |
| Brandenburg | 7,233 | 0.88× |
| Hamburg | 7,094 | 1.19× |
| Mecklenburg-Vorpommern | 5,101 | 1.01× |
| Thüringen | 3,824 | 0.57× |
| Bremen | 2,942 | 1.3× |
| Saarland | 1,859 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mountain biking | 4.92× | Sports |
| Vuelta a España | 10.17× | Sports |
| Bicycle helmet | 7.29× | Cars & Mobility |
| Bicycle wheel | 6.59× | Cars & Mobility |
| IHF World Men's Handball Championship | 2.51× | Sports |
| SRAM Corporation | 4.44× | Cars & Mobility |
| House music | 1.75× | Music & Radio |
| Maxi-Cosi | 5.44× | Kids & Family |
| Tour de France | 3.36× | Sports |
| Lindsey Vonn | 2.25× | Sports |
| Electric guitar | 2.39× | Music & Radio |
| Shimano | 3.23× | Cars & Mobility |
| Dairy | 2.73× | Food & Beverages |
| Pedelec | 2.62× | Cars & Mobility |
| Carpentry | 2× | Home & Garden |
| Electric bicycle | 2.17× | Cars & Mobility |
| Labrador Retriever | 1.84× | Pets & Animals |
| Allgäu | 2.92× | Travel & Leisure |
| Local bike shop | 3.17× | Sports |
| Focus Bikes | 6.44× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.19 |
| DIY Mentality | THRILL | 1.11 |
| Sustainability | BALANCE | 1.06 |
| Travelling | THRILL | 1.04 |
| Luxury Orientation | PREMIUM | 1.03 |
| Patriotism | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 59.9% |
| Netherlands | 10.0% |
| France | 9.0% |
See Kalkhoff audiences in other countries
More Bicycle audiences in Germany
- Shimano (2,380,311)
- Trek Bicycle Corporation (2,222,066)
- SRAM Corporation (1,926,613)
- Cervélo (1,476,228)
- Colnago (1,414,304)
Frequently asked questions
How many fans does Kalkhoff have in Germany?
Kalkhoff has an estimated audience of 263,968 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Kalkhoff fans?
43.0% of Kalkhoff fans are female, 57.0% are male, with an average age of 39.8 years.
Which brands do Kalkhoff fans like most?
Kalkhoff fans show strongest brand affinity for Mountain biking (4.92×), Vuelta a España (10.17×), and Bicycle helmet (7.29×) over the country average.
Where do Kalkhoff fans live in Germany?
Kalkhoff fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,250), Niedersachsen (reach 59,400), and Bayern (reach 32,113). These three regions account for the largest share of the active audience.
What other brands do Kalkhoff fans also like?
Beyond Kalkhoff itself, the audience over-indexes on Vuelta a España (10.17×), Bicycle helmet (7.29×), Bicycle wheel (6.59×), and IHF World Men's Handball Championship (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kalkhoff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.