Rascasse Audience Intelligence

Lego Star Wars (video game series) Audience in Germany

A data profile of the people who buy, follow and care about Lego Star Wars (video game series) in Germany — modelled from more than twelve digital signal sources. Lego Star Wars (video game series) has an estimated audience of 237,750 people in Germany.

#235among Video / Board Game in Germany#468in Games

The average Lego Star Wars (video game series) fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lego, Collectible card game, Role-playing games, with strongest over-indexing on Lego (14.51× the country average).

Demographically, the Lego Star Wars (video game series) audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lego Star Wars (video game series) fan in Germany is more male, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Lego.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lego Star Wars (video game series) profile in Germany.

Audience size
238K
in Germany
Gender
0.0%♀
100.0% male
Age
42.3
average years
Country rank
#20318
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lego Star Wars (video game series) fans

0.0% are female, 100.0% are male, average age 42.3.

Fig. 02

Gender split

0.0%
Female
100.0%
Male
Demographic split for Lego Star Wars (video game series) audience in Germany
MetricValue
Female0.0%
Male100.0%
Average age42.3
Estimated audience size237,750
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Lego Star Wars (video game series) audience in Germany
Age bracketShare%
16-196%
20-299%
30-3941%
40-4935%
50+9%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Lego Star Wars (video game series) audience comes from Germany.

Worldwide audience distribution share by country for Lego Star Wars (video game series)
CountryShare
France23.2%
Poland22.5%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lego Star Wars (video game series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lego Star Wars (video game series) fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~10K1.19×
02Niedersachsen~30K1.17×
03Brandenburg~8K1.08×
04Rheinland-Pfalz~10K1.06×
05Sachsen~10K1.06×
06Nordrhein-Westfalen~60K1.05×
07Mecklenburg-Vorpommern~5K1.01×
08Bayern~40K1.00×
09Sachsen-Anhalt~7K1.00×
10Baden-Württemberg~30K0.99×
11Thüringen~6K0.96×
12Berlin~10K0.93×
13Hamburg~5K0.92×
14Bremen~2K0.92×
15Hessen~20K0.90×
16Saarland~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Lego Star Wars (video game series), Germany
0.80×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lego Star Wars (video game series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lego Star Wars (video game series) audience
#·InterestCategoryAffinity×
01LegoKids & Family14.51×
02Collectible card gameGames8.16×
03TonieboxKids & Family7.46×
04Role-playing gamesGames4.50×
05XboxGames4.50×
06Psychological thrillerLiterature4.40×
07Action role-playing gameGames3.79×
08Fantasy moviesMovies & TV2.91×
09Anime conventionLiterature2.84×
10Digital artArts & Culture2.80×
11Action gamesGames2.23×
12Anime moviesMovies & TV2.16×
13Video gamesGames1.81×
14Heavy metal musicMusic & Radio1.81×
15BasketballSports1.76×
16Action moviesMovies & TV1.76×
17Comedy moviesMovies & TV1.64×
18Alcoholic beveragesFood & Beverages1.62×
19SmartphonesTechnology & Electronics1.60×
20Pop musicMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lego Star Wars (video game series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lego Star Wars (video game series) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.16×
Social Media UsageJOY1.08×
Luxury OrientationPREMIUM1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lego Star Wars (video game series) audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.51×
MindfulnessBALANCE0.56×
Pet OwnershipJOY0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lego Star Wars (video game series) have in Germany?

Lego Star Wars (video game series) has an estimated audience of 237,750 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lego Star Wars (video game series) fans?

0.0% of Lego Star Wars (video game series) fans are female, 100.0% are male, with an average age of 42.3 years.

03

Which brands do Lego Star Wars (video game series) fans like most?

Lego Star Wars (video game series) fans show strongest brand affinity for Lego (14.51×), Collectible card game (8.16×), and Role-playing games (4.5×) over the country average.

04

Where do Lego Star Wars (video game series) fans live in Germany?

Lego Star Wars (video game series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lego Star Wars (video game series) fans also like?

Beyond Lego Star Wars (video game series) itself, the audience over-indexes on Collectible card game (8.16×), Role-playing games (4.5×), Toniebox (7.46×), and Xbox (4.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Lego Star Wars (video game series) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lego Star Wars (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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