Lego Star Wars (video game series) Audience in Germany
Lego Star Wars (video game series) has an estimated audience of 252,689 people in Germany. 0.0% are female, 100.0% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lego, Westdeutscher Rundfunk, FIFA (video game series), Video games, Rick and Morty.
The average Lego Star Wars (video game series) fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lego, Westdeutscher Rundfunk, FIFA (video game series), with strongest over-indexing on Lego (8.3× the country average). Demographically, the Lego Star Wars (video game series) audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Lego Star Wars (video game series) fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 42.3 |
| Estimated audience size | 252,689 |
Audience persona
The typical Lego Star Wars (video game series) fan in Germany is more male, around 42.3 years old, with strong Sports Activity tendencies and a notable affinity for Lego.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,297 | 1.07× |
| Bayern | 41,442 | 1.02× |
| Baden-Württemberg | 34,619 | 1× |
| Niedersachsen | 29,105 | 1.19× |
| Hessen | 17,366 | 0.9× |
| Rheinland-Pfalz | 13,128 | 1.04× |
| Sachsen | 13,053 | 1.05× |
| Berlin | 11,009 | 0.97× |
| Schleswig-Holstein | 10,840 | 1.19× |
| Brandenburg | 8,502 | 1.08× |
| Sachsen-Anhalt | 6,474 | 0.99× |
| Thüringen | 5,984 | 0.93× |
| Hamburg | 5,336 | 0.93× |
| Mecklenburg-Vorpommern | 4,708 | 0.98× |
| Saarland | 2,342 | 0.75× |
| Bremen | 1,925 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lego | 8.3× | Kids & Family |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| FIFA (video game series) | 3.5× | Games |
| Video games | 1.55× | Games |
| Rick and Morty | 3.85× | Movies & TV |
| Action games | 2.14× | Games |
| Anime movies | 1.99× | Movies & TV |
| Jake Gyllenhaal | 4.91× | Movies & TV |
| Role-playing games | 2.08× | Games |
| Auto Bild | 4.21× | Cars & Mobility |
| Adventure game | 1.72× | Games |
| Running | 2.09× | Sports |
| Online games | 1.61× | Games |
| Comics | 1.7× | Literature |
| Star Wars | 4.01× | Movies & TV |
| Mobile game | 1.5× | Games |
| Game consoles | 1.7× | Technology & Electronics |
| Manga | 1.83× | Literature |
| University | 1.81× | Business & Career |
| Massively multiplayer online games | 2.03× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.57 |
| Urban Lifestyle | OPEN | 1.4 |
| Mindfulness | BALANCE | 1.14 |
| Pet Ownership | JOY | 1.1 |
| Risk Appetite | THRILL | 1.05 |
| Luxury Orientation | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 22.8% |
| Poland | 22.0% |
| Italy | 5.9% |
See Lego Star Wars (video game series) audiences in other countries
- Lego Star Wars (video game series) — United States
- Lego Star Wars (video game series) — United Kingdom
- Lego Star Wars (video game series) — France
- Lego Star Wars (video game series) — Italy
- Lego Star Wars (video game series) — Spain
- Lego Star Wars (video game series) — Brazil
- Lego Star Wars (video game series) — Japan
- Lego Star Wars (video game series) — South Korea
- Lego Star Wars (video game series) — India
More Games audiences in Germany
- Pokémon (5,147,406)
- Fortnite (4,903,747)
- Ultimate Fighting Championship (video game) (4,903,167)
- League of Legends (4,444,214)
- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does Lego Star Wars (video game series) have in Germany?
Lego Star Wars (video game series) has an estimated audience of 252,689 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lego Star Wars (video game series) fans?
0.0% of Lego Star Wars (video game series) fans are female, 100.0% are male, with an average age of 42.3 years.
Which brands do Lego Star Wars (video game series) fans like most?
Lego Star Wars (video game series) fans show strongest brand affinity for Lego (8.3×), Westdeutscher Rundfunk (3.25×), and FIFA (video game series) (3.5×) over the country average.
Where do Lego Star Wars (video game series) fans live in Germany?
Lego Star Wars (video game series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,297), Bayern (reach 41,442), and Baden-Württemberg (reach 34,619). These three regions account for the largest share of the active audience.
What other brands do Lego Star Wars (video game series) fans also like?
Beyond Lego Star Wars (video game series) itself, the audience over-indexes on Westdeutscher Rundfunk (3.25×), FIFA (video game series) (3.5×), Video games (1.55×), and Rick and Morty (3.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lego Star Wars (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.