A data profile of the people who buy, follow and care about LKA-Longhorn in Germany — modelled from more than twelve digital signal sources. LKA-Longhorn has an estimated audience of 457,198 people in Germany.
The average LKA-Longhorn fan in Germany is 39.0 years old, balanced, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.
Top brand affinities include Nature, Stuttgart, Germany, with strongest over-indexing on Nature (2.54× the country average).
Demographically, the LKA-Longhorn audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical LKA-Longhorn fan in Germany is balanced, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Nature.
The key figures that characterise the LKA-Longhorn profile in Germany.
48.0% are female, 52.0% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 39.0 |
| Estimated audience size | 457,198 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide LKA-Longhorn audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 97.2% |
| Switzerland | 0.5% |
| China | 0.3% |
Where the LKA-Longhorn audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~300K | 13.43× | |
| 02 | Bremen | ~3K | 0.90× | |
| 03 | Sachsen-Anhalt | ~10K | 0.85× | |
| 04 | Mecklenburg-Vorpommern | ~7K | 0.81× | |
| 05 | Brandenburg | ~10K | 0.77× | |
| 06 | Schleswig-Holstein | ~10K | 0.76× | |
| 07 | Saarland | ~4K | 0.73× | |
| 08 | Thüringen | ~8K | 0.71× | |
| 09 | Hamburg | ~7K | 0.67× | |
| 10 | Sachsen | ~10K | 0.59× | |
| 11 | Rheinland-Pfalz | ~10K | 0.55× | |
| 12 | Bayern | ~30K | 0.49× | |
| 13 | Niedersachsen | ~20K | 0.48× | |
| 14 | Berlin | ~9K | 0.48× | |
| 15 | Hessen | ~10K | 0.42× | |
| 16 | Nordrhein-Westfalen | ~30K | 0.27× |
The strongest cross-interests of the LKA-Longhorn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stuttgart | Travel & Leisure | 3.49× | ||
| 02 | Eurodance | Music & Radio | 2.68× | ||
| 03 | Nature | Home & Garden | 2.54× | ||
| 04 | Vacations | Travel & Leisure | 2.48× | ||
| 05 | MSN | News | 2.43× | ||
| 06 | Allgäu | Travel & Leisure | 2.39× | ||
| 07 | Lodging | Travel & Leisure | 2.26× | ||
| 08 | Concerts | Music & Radio | 2.05× | ||
| 09 | Self-confidence | Health | 2.04× | ||
| 10 | Family | Kids & Family | 1.92× | ||
| 11 | Real property | Home & Garden | 1.86× | ||
| 12 | Technology & Electronics | 1.76× | |||
| 13 | Social media marketing | Business & Career | 1.74× | ||
| 14 | German language | Politics & Society | 1.72× | ||
| 15 | Drawing | Home & Garden | 1.64× | ||
| 16 | Netherlands | Travel & Leisure | 1.62× | ||
| 17 | Düsseldorf | Travel & Leisure | 1.56× | ||
| 18 | Germany | Travel & Leisure | 1.54× | ||
| 19 | Transfermarkt | Sports | 1.54× | ||
| 20 | Self care | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Extroversion | THRILL | 1.20× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.86× | |
| Creativity | OPEN | 0.89× | |
| Pet Ownership | JOY | 0.91× |
LKA-Longhorn has an estimated audience of 457,198 people in Germany, concentrated in Baden-Württemberg and Bayern.
48.0% of LKA-Longhorn fans are female, 52.0% are male, with an average age of 39.0 years.
LKA-Longhorn fans show strongest brand affinity for Nature (2.54×), Stuttgart (3.49×), and Germany (1.54×) over the country average.
LKA-Longhorn fans in Germany are most concentrated in Baden-Württemberg (reach ~300K), Bayern (reach ~30K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.
Beyond LKA-Longhorn itself, the audience over-indexes on Stuttgart (3.49×), Germany (1.54×), Family (1.92×), and Vacations (2.48×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for LKA-Longhorn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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