LKA-Longhorn Audience in Germany
LKA-Longhorn has an estimated audience of 432,067 people in Germany. 48.4% are female, 51.6% are male, average age 38.8. Top regions: Baden-Württemberg, Bayern, Hessen. Top brand affinities: Tagesschau, Vacations, Satire, Transfermarkt, Family.
The average LKA-Longhorn fan in Germany is 38.8 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Hessen. Top brand affinities include Tagesschau, Vacations, Satire, with strongest over-indexing on Tagesschau (1.93× the country average). Demographically, the LKA-Longhorn audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Night club
Demographics of LKA-Longhorn fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 38.8 |
| Estimated audience size | 432,067 |
Audience persona
The typical LKA-Longhorn fan in Germany is balanced, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 324,051 | 13.49× |
| Bayern | 30,859 | 0.44× |
| Hessen | 10,933 | 0.33× |
| Nordrhein-Westfalen | 10,014 | 0.11× |
| Rheinland-Pfalz | 9,026 | 0.42× |
| Niedersachsen | 3,327 | 0.08× |
| Berlin | 2,565 | 0.13× |
| Saarland | 1,972 | 0.37× |
| Sachsen | 1,946 | 0.09× |
| Thüringen | 1,303 | 0.12× |
| Hamburg | 1,053 | 0.11× |
| Schleswig-Holstein | 834 | 0.05× |
| Brandenburg | 816 | 0.06× |
| Mecklenburg-Vorpommern | 605 | 0.07× |
| Sachsen-Anhalt | 468 | 0.04× |
| Bremen | 307 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.93× | Movies & TV |
| Vacations | 2.4× | Travel & Leisure |
| Satire | 3.62× | Literature |
| Transfermarkt | 2.31× | Sports |
| Family | 1.57× | Kids & Family |
| Stuttgart | 2.51× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Hygiene | 2.37× | Beauty & Wellness |
| German language | 1.97× | Politics & Society |
| Hairstyle | 2.17× | Beauty & Wellness |
| German television comedy | 3.85× | Movies & TV |
| Self care | 2.33× | Health |
| Radio broadcasting | 2.53× | Music & Radio |
| Vacation rental | 2.71× | Travel & Leisure |
| Western Union | 2.6× | Business & Career |
| Allgäu | 3.44× | Travel & Leisure |
| Storm of Love | 2.26× | Movies & TV |
| Walking | 2.58× | Sports |
| Hundeurlaub | 4.71× | Pets & Animals |
| Logistics | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.15 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
| Sports Activity | POWER | 1.08 |
| DIY Mentality | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.2% |
| Switzerland | 0.6% |
| Austria | 0.3% |
See LKA-Longhorn audiences in other countries
More Night club audiences in Germany
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- Ritter Butzke (663,459)
- Berghain (649,386)
Frequently asked questions
How many fans does LKA-Longhorn have in Germany?
LKA-Longhorn has an estimated audience of 432,067 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of LKA-Longhorn fans?
48.4% of LKA-Longhorn fans are female, 51.6% are male, with an average age of 38.8 years.
Which brands do LKA-Longhorn fans like most?
LKA-Longhorn fans show strongest brand affinity for Tagesschau (1.93×), Vacations (2.4×), and Satire (3.62×) over the country average.
Where do LKA-Longhorn fans live in Germany?
LKA-Longhorn fans in Germany are most concentrated in Baden-Württemberg (reach 324,051), Bayern (reach 30,859), and Hessen (reach 10,933). These three regions account for the largest share of the active audience.
What other brands do LKA-Longhorn fans also like?
Beyond LKA-Longhorn itself, the audience over-indexes on Vacations (2.4×), Satire (3.62×), Transfermarkt (2.31×), and Family (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LKA-Longhorn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.