Rascasse Audience Intelligence

Long Covid Audience in Germany

A data profile of the people who buy, follow and care about Long Covid in Germany — modelled from more than twelve digital signal sources. Long Covid has an estimated audience of 429,874 people in Germany.

#5077among Topic in Germany#397in Health

The average Long Covid fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include EHealth, Tagesschau, Cancer awareness, with strongest over-indexing on EHealth (86.66× the country average).

Demographically, the Long Covid audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Long Covid fan in Germany is more female, around 37.2 years old, with strong Tradition tendencies and a notable affinity for EHealth.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long Covid profile in Germany.

Audience size
430K
in Germany
Gender
61.0%♀
39.0% male
Age
37.2
average years
Country rank
#13255
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Long Covid fans

61.0% are female, 39.0% are male, average age 37.2.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Long Covid audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age37.2
Estimated audience size429,874
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Long Covid audience in Germany
Age bracketShare%
16-1930%
20-2916%
30-3916%
40-4918%
50+20%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Long Covid audience comes from Germany.

Worldwide audience distribution share by country for Long Covid
CountryShare
United States26.1%
Germany22.6%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long Covid audience in Germany is strongest.

Fig. 05

Top regions by affinity

Long Covid fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.18×
02Hamburg~10K1.16×
03Sachsen~20K1.14×
04Mecklenburg-Vorpommern~9K1.08×
05Niedersachsen~50K1.06×
06Brandenburg~10K1.05×
07Bayern~70K1.03×
08Baden-Württemberg~60K1.00×
09Nordrhein-Westfalen~90K0.97×
10Rheinland-Pfalz~20K0.97×
11Thüringen~10K0.97×
12Bremen~4K0.95×
13Hessen~30K0.91×
14Sachsen-Anhalt~10K0.90×
15Berlin~20K0.89×
16Saarland~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Long Covid, Germany
0.81×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Long Covid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Long Covid audience
#·InterestCategoryAffinity×
01EHealthHealth86.66×
02Cancer awarenessHealth9.87×
03General practitionerHealth8.02×
04CleanserBeauty & Wellness6.84×
05NeurologyBusiness & Career6.68×
06Non-alcoholic beverageFood & Beverages5.84×
07Folk costumeFashion & Accessoires5.74×
08BiochemistryBusiness & Career5.36×
09Diabetes mellitus awarenessHealth5.21×
10PharmacyBusiness & Career4.50×
11Preventive healthcareHealth4.34×
12Health careBusiness & Career2.72×
13MedicineBusiness & Career2.67×
14TagesschauMovies & TV2.60×
15FocusNews2.45×
16BreuningerFashion & Accessoires2.27×
17PostbankBusiness & Career2.08×
18EnergyHome & Garden1.91×
19CommerzbankBusiness & Career1.74×
20Müller (company)Food & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Long Covid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Long Covid audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.43×
Need for SecurityCONSERVATISM1.56×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Long Covid audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Risk AppetiteTHRILL0.83×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Long Covid have in Germany?

Long Covid has an estimated audience of 429,874 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Long Covid fans?

61.0% of Long Covid fans are female, 39.0% are male, with an average age of 37.2 years.

03

Which brands do Long Covid fans like most?

Long Covid fans show strongest brand affinity for EHealth (86.66×), Tagesschau (2.6×), and Cancer awareness (9.87×) over the country average.

04

Where do Long Covid fans live in Germany?

Long Covid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Long Covid fans also like?

Beyond Long Covid itself, the audience over-indexes on Tagesschau (2.6×), Cancer awareness (9.87×), Pharmacy (4.5×), and Medicine (2.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Long Covid audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Long Covid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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