Long Covid Audience in Germany
Long Covid has an estimated audience of 586,781 people in Germany. 67.2% are female, 32.8% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vacation rental, Jotex, EHealth, Western Union, Tagesschau.
The average Long Covid fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vacation rental, Jotex, EHealth, with strongest over-indexing on Vacation rental (12.15× the country average). Demographically, the Long Covid audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Long Covid fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 43.8 |
| Estimated audience size | 586,781 |
Audience persona
The typical Long Covid fan in Germany is more female, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Vacation rental.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 126,505 | 0.99× |
| Bayern | 101,778 | 1.08× |
| Baden-Württemberg | 86,899 | 1.09× |
| Niedersachsen | 63,486 | 1.11× |
| Hessen | 44,688 | 1× |
| Rheinland-Pfalz | 31,854 | 1.08× |
| Sachsen | 31,271 | 1.09× |
| Berlin | 28,541 | 1.09× |
| Schleswig-Holstein | 22,968 | 1.09× |
| Brandenburg | 17,975 | 0.99× |
| Hamburg | 15,175 | 1.14× |
| Thüringen | 13,230 | 0.88× |
| Sachsen-Anhalt | 11,767 | 0.77× |
| Mecklenburg-Vorpommern | 10,675 | 0.95× |
| Saarland | 5,088 | 0.71× |
| Bremen | 4,712 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacation rental | 12.15× | Travel & Leisure |
| Jotex | 52.54× | Shopping |
| EHealth | 70.64× | Health |
| Western Union | 5.69× | Business & Career |
| Tagesschau | 2.27× | Movies & TV |
| Pharmacy | 4.27× | Business & Career |
| Real property | 4.48× | Home & Garden |
| Cleanser | 7.96× | Beauty & Wellness |
| Image scanner | 10.27× | Technology & Electronics |
| Pets | 1.62× | Pets & Animals |
| Focus | 3.12× | News |
| Breuninger | 2.66× | Fashion & Accessoires |
| Ariana Grande | 4.3× | Music & Radio |
| Clearblue | 28.63× | Health |
| Rossmann | 2.05× | Shopping |
| Cancer awareness | 6.18× | Health |
| Wetter.com | 1.85× | Home & Garden |
| Cat food | 2.65× | Pets & Animals |
| Crochet | 3.03× | Home & Garden |
| Pierre Franckh | 11.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.45 |
| Healthy Lifestyle | BALANCE | 1.44 |
| Sports Activity | POWER | 1.34 |
| Tradition | CONSERVATISM | 1.34 |
| Pet Ownership | JOY | 1.3 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.1% |
| United States | 26.0% |
| United Kingdom | 8.1% |
See Long Covid audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Long Covid have in Germany?
Long Covid has an estimated audience of 586,781 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Long Covid fans?
67.2% of Long Covid fans are female, 32.8% are male, with an average age of 43.8 years.
Which brands do Long Covid fans like most?
Long Covid fans show strongest brand affinity for Vacation rental (12.15×), Jotex (52.54×), and EHealth (70.64×) over the country average.
Where do Long Covid fans live in Germany?
Long Covid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,505), Bayern (reach 101,778), and Baden-Württemberg (reach 86,899). These three regions account for the largest share of the active audience.
What other brands do Long Covid fans also like?
Beyond Long Covid itself, the audience over-indexes on Jotex (52.54×), EHealth (70.64×), Western Union (5.69×), and Tagesschau (2.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Long Covid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.