Long Covid Audience in United States

Long Covid has an estimated audience of 561,332 people in United States. 61.7% are female, 38.3% are male, average age 43.8. Top regions: California, New York, Texas. Top brand affinities: Finnair, Capital One, AccuWeather, Google Maps, Indeed.com.

The average Long Covid fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, Capital One, AccuWeather, with strongest over-indexing on Finnair (405.71× the country average). Demographically, the Long Covid audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Long Covid fans

Demographic split for Long Covid audience in United States
MetricValue
Female61.7%
Male38.3%
Average age43.8
Estimated audience size561,332

Audience persona

The typical Long Covid fan in United States is more female, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Long Covid in United States
RegionReachAffinity
California63,7401.03×
New York38,4961.23×
Texas36,5060.76×
Florida30,2080.79×
Illinois19,4261.04×
Pennsylvania19,0281.01×
North Carolina16,7020.99×
Ohio16,1570.93×
Massachusetts15,6991.42×
Michigan15,4051.05×
Washington15,2081.35×
Georgia14,9370.86×
New Jersey14,6821.03×
Virginia14,4191.05×
Tennessee10,1060.9×
Minnesota9,9511.24×
Arizona9,8680.86×
Maryland9,4730.98×
Colorado9,3441.06×
Oregon8,9991.4×
Missouri8,9900.99×
Indiana8,5760.84×
Wisconsin7,9450.94×
Alabama6,7660.86×
Kentucky6,5280.93×
Connecticut6,5221.16×
South Carolina6,3990.76×
Louisiana5,6810.78×
Oklahoma5,0230.81×
Arkansas4,6991.02×
Iowa4,2760.92×
Utah4,2470.84×
Nevada3,8310.71×
Kansas3,6870.83×
Mississippi3,3200.72×
New Hampshire3,2761.48×
Maine2,8831.43×
New Mexico2,5840.92×
Idaho2,5020.89×
West Virginia2,4460.94×
Rhode Island2,2441.26×
Nebraska2,2110.79×
Washington, District of Columbia2,1681.29×
Hawaii2,1370.89×
Montana2,1071.35×
Vermont1,5651.59×
South Dakota1,3341.03×
Delaware1,1810.76×
Alaska1,1610.97×
North Dakota7730.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Long Covid audience
BrandAffinityCategory
Finnair405.71×Travel & Leisure
Capital One10.57×Business & Career
AccuWeather15.36×Home & Garden
Google Maps9.1×Internet & Social Media
Indeed.com9.22×Business & Career
Google News10.04×News
CarGurus9.05×Cars & Mobility
Circle K9.87×Shopping
Khan Academy10.85×Business & Career
Diane Keaton7.94×Movies & TV
StubHub11.41×Travel & Leisure
Enterprise Rent-A-Car7.48×Cars & Mobility
DeviantArt8.59×Internet & Social Media
Billy Bob Thornton10.1×Movies & TV
OpenTable14.1×Food & Beverages
Flickr11.34×Internet & Social Media
DocuSign12.77×Technology & Electronics
Choice Hotels16.74×Travel & Leisure
Liam Neeson10.22×Movies & TV
Clint Eastwood9.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Long Covid audience
TraitClusterScore
Family OrientationCONSERVATISM1.75
Need for SecurityCONSERVATISM1.59
Career OrientationPOWER1.49
Price SensitivityPREMIUM1.34
SustainabilityBALANCE1.31
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Long Covid
CountryShare
Germany27.1%
United States26.0%
United Kingdom8.1%

See Long Covid audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Long Covid have in United States?

Long Covid has an estimated audience of 561,332 people in United States, concentrated in California and New York.

What is the gender split and age of Long Covid fans?

61.7% of Long Covid fans are female, 38.3% are male, with an average age of 43.8 years.

Which brands do Long Covid fans like most?

Long Covid fans show strongest brand affinity for Finnair (405.71×), Capital One (10.57×), and AccuWeather (15.36×) over the country average.

Where do Long Covid fans live in United States?

Long Covid fans in United States are most concentrated in California (reach 63,740), New York (reach 38,496), and Texas (reach 36,506). These three regions account for the largest share of the active audience.

What other brands do Long Covid fans also like?

Beyond Long Covid itself, the audience over-indexes on Capital One (10.57×), AccuWeather (15.36×), Google Maps (9.1×), and Indeed.com (9.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Long Covid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.