Rascasse Audience Intelligence

Long Covid Audience in United States

A data profile of the people who buy, follow and care about Long Covid in United States — modelled from more than twelve digital signal sources. Long Covid has an estimated audience of 496,361 people in United States.

#11427among Topic in United States#964in Health

The average Long Covid fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include EHealth, Elderly care, Sustainable energy, with strongest over-indexing on EHealth (54.01× the country average).

Demographically, the Long Covid audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Long Covid fan in United States is more female, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for EHealth.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long Covid profile in United States.

Audience size
496K
in United States
Gender
62.2%♀
37.8% male
Age
43.0
average years
Country rank
#36819
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Long Covid fans

62.2% are female, 37.8% are male, average age 43.0.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Long Covid audience in United States
MetricValue
Female62.2%
Male37.8%
Average age43.0
Estimated audience size496,361
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Long Covid audience in United States
Age bracketShare%
16-1919%
20-2913%
30-3914%
40-4918%
50+36%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Long Covid audience comes from United States.

Worldwide audience distribution share by country for Long Covid
CountryShare
United States26.1%
Germany22.6%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long Covid audience in United States is strongest.

Fig. 05

Top regions by affinity

Long Covid fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.70×
02New Hampshire~4K1.67×
03Massachusetts~20K1.61×
04Maine~3K1.60×
05Washington, District of Columbia~2K1.47×
06Rhode Island~2K1.42×
07New York~40K1.37×
08Colorado~10K1.20×
09Virginia~20K1.19×
10California~70K1.16×
11Illinois~20K1.16×
12Pennsylvania~20K1.15×
13Washington~10K1.15×
14Missouri~10K1.14×
15Alaska~1K1.14×
16West Virginia~3K1.13×
17North Carolina~20K1.11×
18Iowa~5K1.09×
19New Mexico~3K1.09×
20Idaho~3K1.05×
21Tennessee~10K1.04×
22Montana~2K1.04×
23Alabama~8K1.02×
24Oregon~6K1.02×
25Utah~5K0.99×
26Kansas~4K0.98×
27Indiana~10K0.96×
28Florida~30K0.92×
29Connecticut~5K0.92×
30South Carolina~7K0.89×
31Arkansas~4K0.87×
32Minnesota~7K0.86×
33Texas~40K0.84×
34South Dakota~1K0.83×
35North Dakota<1K0.82×
36Hawaii~2K0.80×
37Delaware~1K0.80×
38Michigan~10K0.79×
39Maryland~7K0.78×
40Nebraska~2K0.78×
41Wisconsin~6K0.77×
42Kentucky~5K0.77×
43Mississippi~3K0.76×
44Ohio~10K0.72×
45Oklahoma~4K0.72×
46New Jersey~10K0.71×
47Georgia~10K0.70×
48Louisiana~5K0.69×
49Arizona~7K0.65×
50Nevada~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Long Covid, United States
0.61×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Long Covid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Long Covid audience
#·InterestCategoryAffinity×
01EHealthHealth54.01×
02Elderly careHealth16.45×
03Sustainable energyHome & Garden6.41×
04Renewable energyBusiness & Career4.91×
05QVCMovies & TV4.77×
06Retirement planningBusiness & Career4.62×
07Online bankingBusiness & Career4.52×
08PharmacyBusiness & Career4.23×
09Weather forecastingHome & Garden4.05×
10FedExBusiness & Career4.00×
11Health insuranceBusiness & Career3.69×
12Preventive healthcareHealth3.64×
13Vehicle insuranceCars & Mobility3.53×
14Mortgage loansBusiness & Career3.16×
15Solar energyHome & Garden3.11×
16Cancer awarenessHealth3.03×
17Discount storesShopping2.77×
18PinterestInternet & Social Media2.48×
19Health careBusiness & Career1.88×
20FurnitureHome & Garden1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Long Covid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Long Covid audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.09×
SustainabilityBALANCE2.14×
Career OrientationPOWER2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Long Covid audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.86×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Long Covid have in United States?

Long Covid has an estimated audience of 496,361 people in United States, concentrated in California and New York.

02

What is the gender split and age of Long Covid fans?

62.2% of Long Covid fans are female, 37.8% are male, with an average age of 43.0 years.

03

Which brands do Long Covid fans like most?

Long Covid fans show strongest brand affinity for EHealth (54.01×), Elderly care (16.45×), and Sustainable energy (6.41×) over the country average.

04

Where do Long Covid fans live in United States?

Long Covid fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Long Covid fans also like?

Beyond Long Covid itself, the audience over-indexes on Elderly care (16.45×), Sustainable energy (6.41×), Pharmacy (4.23×), and Renewable energy (4.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Long Covid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Long Covid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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