Rascasse Audience Intelligence

EHealth Audience in United States

A data profile of the people who buy, follow and care about EHealth in United States — modelled from more than twelve digital signal sources. EHealth has an estimated audience of 416,765 people in United States.

#12130among Topic in United States#1044in Health

The average EHealth fan in United States is 46.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include WellCare, Long Covid, Medicare Advantage, with strongest over-indexing on WellCare (59.22× the country average).

Demographically, the EHealth audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical EHealth fan in United States is more female, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for WellCare.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EHealth profile in United States.

Audience size
417K
in United States
Gender
57.9%♀
42.1% male
Age
46.3
average years
Country rank
#40689
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of EHealth fans

57.9% are female, 42.1% are male, average age 46.3.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for EHealth audience in United States
MetricValue
Female57.9%
Male42.1%
Average age46.3
Estimated audience size416,765
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the EHealth audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3914%
40-4914%
50+48%
Fig. 04

Worldwide distribution

28.6%

of the worldwide EHealth audience comes from United States.

Worldwide audience distribution share by country for EHealth
CountryShare
United States28.6%
India9.4%
France9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EHealth audience in United States is strongest.

Fig. 05

Top regions by affinity

EHealth fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~10K1.48×
02Florida~40K1.47×
03Ohio~20K1.26×
04Georgia~20K1.22×
05New Hampshire~2K1.22×
06Indiana~9K1.21×
07South Carolina~8K1.21×
08Illinois~20K1.18×
09Michigan~10K1.17×
10Louisiana~6K1.14×
11Utah~4K1.14×
12Virginia~10K1.12×
13Wisconsin~7K1.12×
14Kentucky~6K1.12×
15Delaware~1K1.12×
16Missouri~7K1.11×
17North Carolina~10K1.10×
18Mississippi~4K1.09×
19West Virginia~2K1.09×
20Pennsylvania~20K1.08×
21Texas~40K1.07×
22Alabama~6K1.07×
23Nevada~4K1.07×
24Iowa~4K1.06×
25Kansas~3K1.04×
26Tennessee~8K1.01×
27Oklahoma~5K1.01×
28Maine~2K1.01×
29New Jersey~10K0.99×
30Minnesota~6K0.99×
31Arkansas~3K0.99×
32Idaho~2K0.97×
33Colorado~6K0.96×
34Nebraska~2K0.96×
35New Mexico~2K0.95×
36Vermont<1K0.95×
37Washington~8K0.93×
38Connecticut~4K0.93×
39Montana~1K0.93×
40South Dakota<1K0.90×
41New York~20K0.89×
42North Dakota<1K0.87×
43Alaska<1K0.85×
44California~40K0.84×
45Rhode Island~1K0.82×
46Maryland~6K0.81×
47Oregon~4K0.81×
48Washington, District of Columbia<1K0.78×
49Massachusetts~6K0.75×
50Hawaii~1K0.74×
Fig. 06

Affinity by region

Affinity by region — EHealth, United States
0.74×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EHealth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EHealth audience
#·InterestCategoryAffinity×
01DMEAHealth86.30×
02WellCareHealth59.22×
03Long CovidHealth54.01×
04Standard & Poor'sBusiness & Career19.21×
05Medicare AdvantageHealth18.05×
06Medicare Part DPolitics & Society16.19×
07HumanaHealth14.65×
08AetnaBusiness & Career13.37×
09MedigapPolitics & Society13.25×
10CignaBusiness & Career13.19×
11Health informaticsBusiness & Career10.50×
12Social Security (United States)Politics & Society6.73×
13Health policyPolitics & Society5.84×
14Retirement communityKids & Family4.48×
15Old agePolitics & Society4.37×
16RetirementBusiness & Career3.99×
17Mitch McConnellPolitics & Society2.83×
18Melania TrumpPolitics & Society2.62×
19FriendshipKids & Family2.31×
20Donald TrumpPolitics & Society1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EHealth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EHealth audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.40×
PatriotismCONSERVATISM1.32×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EHealth audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.38×
Design AffinityPREMIUM0.48×
Luxury OrientationPREMIUM0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does EHealth have in United States?

EHealth has an estimated audience of 416,765 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of EHealth fans?

57.9% of EHealth fans are female, 42.1% are male, with an average age of 46.3 years.

03

Which brands do EHealth fans like most?

EHealth fans show strongest brand affinity for WellCare (59.22×), Long Covid (54.01×), and Medicare Advantage (18.05×) over the country average.

04

Where do EHealth fans live in United States?

EHealth fans in United States are most concentrated in Florida (reach ~40K), Texas (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do EHealth fans also like?

Beyond EHealth itself, the audience over-indexes on Long Covid (54.01×), Medicare Advantage (18.05×), Medigap (13.25×), and Aetna (13.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See EHealth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for EHealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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