Standard & Poor's Audience in United States

Standard & Poor's has an estimated audience of 2,390,465 people in United States. 49.9% are female, 50.1% are male, average age 46.0. Top brand affinities: Larry Page, Health insurance, Capital One, Autism Awareness, Diabetes mellitus awareness.

Top brand affinities include Larry Page, Health insurance, Capital One, with strongest over-indexing on Larry Page (321.2× the country average). Demographically, the Standard & Poor's audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Category: Business & Career · Type: Brand · Subtype: Consulting

Demographics of Standard & Poor's fans

Demographic split for Standard & Poor's audience in United States
MetricValue
Female49.9%
Male50.1%
Average age46.0
Estimated audience size2,390,465

Audience persona

The typical Standard & Poor's fan in United States is balanced, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Larry Page.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Standard & Poor's audience
BrandAffinityCategory
Larry Page321.2×Politics & Society
Health insurance6.33×Business & Career
Capital One3.91×Business & Career
Autism Awareness8.25×Health
Diabetes mellitus awareness5.83×Health
Bank of America3.04×Business & Career
Singer-songwriter2.91×Music & Radio
Google Maps2.84×Internet & Social Media
Indeed.com2.74×Business & Career
Fox News Channel1.96×Movies & TV
Microblogging5.89×Technology & Electronics
Home insurance4.41×Business & Career
Dentistry3.37×Business & Career
Chick-fil-A2.4×Food & Beverages
Made in USA3.59×Business & Career
Life insurance3.68×Business & Career
Retirement planning5.11×Business & Career
Alan Turing17.26×Politics & Society
United States Postal Service2.26×Business & Career
Retirement3.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Standard & Poor's audience
TraitClusterScore
Need for SecurityCONSERVATISM1.41
PatriotismCONSERVATISM1.37
Family OrientationCONSERVATISM1.36
Quality AwarenessPREMIUM1.36
Career OrientationPOWER1.35
Price SensitivityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Standard & Poor's
CountryShare
United States41.8%
Japan27.9%
Canada3.1%

See Standard & Poor's audiences in other countries

More Consulting audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Standard & Poor's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.