Standard & Poor's Audience in United States
Standard & Poor's has an estimated audience of 2,390,465 people in United States. 49.9% are female, 50.1% are male, average age 46.0. Top brand affinities: JDSU, Pillow, Noodle (Gorillaz), TeachHUB, Historic site.
Top brand affinities include JDSU, Pillow, Noodle (Gorillaz), with strongest over-indexing on JDSU (3.48× the country average). Demographically, the Standard & Poor's audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Business & Career · Type: Brand · Subtype: Consulting
Demographics of Standard & Poor's fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 46.0 |
| Estimated audience size | 2,390,465 |
Audience persona
The typical Standard & Poor's fan in United States is balanced, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for JDSU.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JDSU | 3.48× | Business & Career |
| Pillow | 1.71× | Home & Garden |
| Noodle (Gorillaz) | 2.58× | Music & Radio |
| TeachHUB | 2.69× | Business & Career |
| Historic site | 2.85× | Arts & Culture |
| Kendra Scott | 1.7× | Fashion & Accessoires |
| The Cell | 6.57× | Movies & TV |
| Wikia | 1.9× | Internet & Social Media |
| Final Fantasy VII (Famicom) | 7.83× | Games |
| Cam Ward | 1.92× | Sports |
| Home staging | 2.21× | Home & Garden |
| Urban horticulture | 1.51× | Home & Garden |
| Nebraska Cornhuskers football | 1.5× | Sports |
| Governor of Michigan | 2.94× | Politics & Society |
| Jeep Wagoneer | 2.23× | Cars & Mobility |
| Viator | 2.23× | Travel & Leisure |
| Centurion (film) | 4.32× | Movies & TV |
| NBC10 Philadelphia | 3.14× | Movies & TV |
| Jepara Regency | 321.2× | Travel & Leisure |
| Iron Man (film) | 1.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.41 |
| Patriotism | CONSERVATISM | 1.37 |
| Family Orientation | CONSERVATISM | 1.36 |
| Quality Awareness | PREMIUM | 1.36 |
| Career Orientation | POWER | 1.35 |
| Price Sensitivity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.8% |
| Japan | 27.9% |
| Canada | 3.1% |
See Standard & Poor's audiences in other countries
More Consulting audiences in United States
- Carvana (22,839,927)
- Strategy (6,956,575)
- Vistaprint (5,774,151)
- 3M (2,708,049)
- FXCM (2,475,059)
How to read this data
Audience size is the estimated number of people in United States who actively search for Standard & Poor's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.