Rascasse Audience Intelligence

Medicare Part D Audience in United States

A data profile of the people who buy, follow and care about Medicare Part D in United States — modelled from more than twelve digital signal sources. Medicare Part D has an estimated audience of 1,305,832 people in United States.

#7774among Topic in United States#1201in Politics & Society

The average Medicare Part D fan in United States is 55.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Retirement planning, Sustainable energy, Health insurance, with strongest over-indexing on Retirement planning (16.48× the country average).

Demographically, the Medicare Part D audience skews more female with an average age of 55.7, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medicare Part D fan in United States is more female, around 55.7 years old, with strong Family Orientation tendencies and a notable affinity for Retirement planning.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medicare Part D profile in United States.

Audience size
1.3M
in United States
Gender
60.5%♀
39.5% male
Age
55.7
average years
Country rank
#19652
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medicare Part D fans

60.5% are female, 39.5% are male, average age 55.7.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Medicare Part D audience in United States
MetricValue
Female60.5%
Male39.5%
Average age55.7
Estimated audience size1,305,832
Fig. 03

Age distribution

Ø 55.7
average years
Age distribution of the Medicare Part D audience in United States
Age bracketShare%
16-194%
20-293%
30-393%
40-495%
50+86%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Medicare Part D audience comes from United States.

Worldwide audience distribution share by country for Medicare Part D
CountryShare
United States97.3%
India1.5%
United Kingdom0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medicare Part D audience in United States is strongest.

Fig. 05

Top regions by affinity

Medicare Part D fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K1.54×
02New Hampshire~7K1.40×
03Iowa~10K1.27×
04South Dakota~4K1.25×
05Mississippi~10K1.24×
06West Virginia~7K1.20×
07Delaware~4K1.20×
08Kansas~10K1.19×
09Nebraska~8K1.18×
10Maryland~30K1.15×
11Montana~4K1.14×
12Oklahoma~20K1.12×
13Arkansas~10K1.09×
14Missouri~20K1.07×
15Kentucky~20K1.07×
16North Dakota~3K1.07×
17Virginia~30K1.04×
18Tennessee~30K1.04×
19Maine~5K1.03×
20Illinois~40K1.01×
21Indiana~20K1.01×
22Wisconsin~20K1.01×
23Alaska~3K1.00×
24New Jersey~30K0.99×
25South Carolina~20K0.98×
26Pennsylvania~40K0.97×
27Louisiana~20K0.97×
28Ohio~40K0.96×
29Alabama~20K0.94×
30Rhode Island~4K0.94×
31Massachusetts~20K0.93×
32Idaho~6K0.92×
33New Mexico~6K0.92×
34North Carolina~30K0.89×
35Oregon~10K0.89×
36Minnesota~20K0.88×
37Connecticut~10K0.88×
38Florida~80K0.87×
39Washington~20K0.87×
40Michigan~30K0.86×
41Arizona~20K0.85×
42Georgia~30K0.84×
43Washington, District of Columbia~3K0.84×
44Hawaii~5K0.83×
45New York~60K0.82×
46Colorado~20K0.76×
47California~100K0.75×
48Texas~80K0.75×
49Nevada~9K0.73×
50Utah~7K0.60×
Fig. 06

Affinity by region

Affinity by region — Medicare Part D, United States
0.60×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medicare Part D audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medicare Part D audience
#·InterestCategoryAffinity×
01LavazzaFood & Beverages19.34×
02Elderly careHealth18.05×
03Retirement planningBusiness & Career16.48×
04Sustainable energyHome & Garden9.52×
05Diabetes mellitus type 2 awarenessHealth8.56×
06Health insuranceBusiness & Career8.40×
07Retirement communityKids & Family7.15×
08BiotechnologyBusiness & Career6.31×
09RetirementBusiness & Career6.09×
10Home insuranceBusiness & Career6.09×
11CitibankBusiness & Career5.64×
12Life insuranceBusiness & Career5.59×
13Renewable energyBusiness & Career5.49×
14Preventive healthcareHealth4.64×
15PharmacyBusiness & Career4.09×
16NostalgiaHome & Garden3.85×
17FedExBusiness & Career3.32×
18WalgreensShopping2.96×
19Nonprofit organizationPolitics & Society2.52×
20Breaking newsMovies & TV2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medicare Part D audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medicare Part D audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.23×
PatriotismCONSERVATISM4.21×
SustainabilityBALANCE3.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medicare Part D audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.39×
Risk AppetiteTHRILL0.71×
Early Adopter MentalityPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medicare Part D have in United States?

Medicare Part D has an estimated audience of 1,305,832 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Medicare Part D fans?

60.5% of Medicare Part D fans are female, 39.5% are male, with an average age of 55.7 years.

03

Which brands do Medicare Part D fans like most?

Medicare Part D fans show strongest brand affinity for Retirement planning (16.48×), Sustainable energy (9.52×), and Health insurance (8.4×) over the country average.

04

Where do Medicare Part D fans live in United States?

Medicare Part D fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Medicare Part D fans also like?

Beyond Medicare Part D itself, the audience over-indexes on Sustainable energy (9.52×), Health insurance (8.4×), Elderly care (18.05×), and Life insurance (5.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Medicare Part D audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Medicare Part D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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