Medicare Part D Audience in United States

Medicare Part D logo

Medicare Part D has an estimated audience of 1,305,832 people in United States. 60.5% are female, 39.5% are male, average age 55.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Cherish (group), Governor of Michigan, El Paso County, Colorado, Google Home.

The average Medicare Part D fan in United States is 55.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Cherish (group), Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Medicare Part D audience skews more female with an average age of 55.7, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Medicare Part D fans

Demographic split for Medicare Part D audience in United States
MetricValue
Female60.5%
Male39.5%
Average age55.7
Estimated audience size1,305,832

Audience persona

The typical Medicare Part D fan in United States is more female, around 55.7 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Medicare Part D in United States
RegionReachAffinity
California109,9520.77×
Texas87,9280.78×
Florida81,7920.93×
New York62,2380.85×
Illinois45,6101.05×
Pennsylvania44,9601.02×
Ohio39,1880.97×
North Carolina36,7980.94×
Georgia35,4000.88×
New Jersey33,7621.02×
Virginia33,5121.05×
Michigan31,0990.91×
Tennessee28,0701.07×
Maryland26,7351.19×
Indiana25,2461.06×
Massachusetts24,2610.94×
Arizona24,0000.9×
Washington23,6830.9×
Missouri23,6191.12×
Wisconsin20,2431.03×
South Carolina19,1340.97×
Kentucky18,2401.11×
Alabama17,7200.97×
Louisiana16,5910.99×
Oklahoma16,2931.12×
Minnesota16,0360.86×
Colorado16,0140.78×
Iowa13,3611.24×
Mississippi13,0811.22×
Oregon12,7980.86×
Kansas12,4651.21×
Arkansas11,9401.11×
Connecticut11,0380.84×
Nevada9,3200.74×
Nebraska8,0471.23×
West Virginia7,2381.19×
Utah6,8570.59×
New Hampshire6,8351.33×
New Mexico6,0580.93×
Idaho5,7540.88×
Hawaii4,5180.8×
Maine4,4830.96×
Montana4,2201.16×
Delaware4,1921.16×
Rhode Island3,8190.92×
South Dakota3,6451.21×
Washington, District of Columbia3,1930.81×
Vermont3,0691.34×
Alaska2,7170.97×
North Dakota2,6861×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Medicare Part D audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Cherish (group)17.66×Music & Radio
Governor of Michigan10.58×Politics & Society
El Paso County, Colorado17.37×Travel & Leisure
Google Home6.98×Technology & Electronics
Wok7.02×Food & Beverages
TV Fanatic11.27×Movies & TV
headspace9.78×Health
Fairy godmother7.05×Literature
Layne Staley5.94×Music & Radio
Pillow1.97×Home & Garden
Grace Slick7.8×Music & Radio
Goma15.62×Travel & Leisure
Ira Glass14.88×Music & Radio
Cryptic crossword12.68×Technology & Electronics
National Paralympic Committee19.01×Sports
Jingoism1.69×Politics & Society
Goop4.15×Internet & Social Media
Hipster7.19×Politics & Society
Guitar pedalboard12.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Medicare Part D audience
TraitClusterScore
Family OrientationCONSERVATISM3.57
PatriotismCONSERVATISM2.31
Quality AwarenessPREMIUM2.03
SustainabilityBALANCE1.9
Need for SecurityCONSERVATISM1.84
Career OrientationPOWER1.77

Worldwide distribution

Worldwide audience distribution share by country for Medicare Part D
CountryShare
United States97.3%
India1.5%
United Kingdom0.3%

See Medicare Part D audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Medicare Part D have in United States?

Medicare Part D has an estimated audience of 1,305,832 people in United States, concentrated in California and Texas.

What is the gender split and age of Medicare Part D fans?

60.5% of Medicare Part D fans are female, 39.5% are male, with an average age of 55.7 years.

Which brands do Medicare Part D fans like most?

Medicare Part D fans show strongest brand affinity for Keene, New Hampshire (675×), Cherish (group) (17.66×), and Governor of Michigan (10.58×) over the country average.

Where do Medicare Part D fans live in United States?

Medicare Part D fans in United States are most concentrated in California (reach 109,952), Texas (reach 87,928), and Florida (reach 81,792). These three regions account for the largest share of the active audience.

What other brands do Medicare Part D fans also like?

Beyond Medicare Part D itself, the audience over-indexes on Cherish (group) (17.66×), Governor of Michigan (10.58×), El Paso County, Colorado (17.37×), and Google Home (6.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Medicare Part D. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.