Rascasse Audience Intelligence

Mechanic Audience in Germany

A data profile of the people who buy, follow and care about Mechanic in Germany — modelled from more than twelve digital signal sources. Mechanic has an estimated audience of 1,922,671 people in Germany.

#2007among Topic in Germany#168in Cars & Mobility

The average Mechanic fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar energy, Car wash, Automobile repair shop, with strongest over-indexing on Solar energy (4.97× the country average).

Demographically, the Mechanic audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mechanic fan in Germany is more male, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for Solar energy.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mechanic profile in Germany.

Audience size
1.9M
in Germany
Gender
24.4%♀
75.6% male
Age
36.0
average years
Country rank
#3497
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mechanic fans

24.4% are female, 75.6% are male, average age 36.0.

Fig. 02

Gender split

24.4%
Female
75.6%
Male
Demographic split for Mechanic audience in Germany
MetricValue
Female24.4%
Male75.6%
Average age36.0
Estimated audience size1,922,671
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Mechanic audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Mechanic audience comes from Germany.

Worldwide audience distribution share by country for Mechanic
CountryShare
United States15.7%
Germany6.9%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mechanic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mechanic fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~100K1.24×
02Hessen~200K1.15×
03Brandenburg~70K1.09×
04Bayern~300K1.04×
05Baden-Württemberg~300K1.02×
06Sachsen-Anhalt~50K1.00×
07Saarland~20K0.99×
08Bremen~20K0.99×
09Berlin~80K0.98×
10Nordrhein-Westfalen~400K0.97×
11Sachsen~90K0.96×
12Thüringen~50K0.96×
13Schleswig-Holstein~70K0.95×
14Hamburg~40K0.95×
15Mecklenburg-Vorpommern~30K0.95×
16Niedersachsen~200K0.94×
Fig. 06

Affinity by region

Affinity by region — Mechanic, Germany
0.94×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mechanic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mechanic audience
#·InterestCategoryAffinity×
01Sandra BullockMovies & TV8.63×
02Car washCars & Mobility7.70×
03Automobile repair shopCars & Mobility6.15×
04MakitaHome & Garden5.78×
05Solar energyHome & Garden4.97×
06Ryan GoslingMovies & TV4.43×
07WürthHome & Garden4.38×
08Electric motorcycles and scootersCars & Mobility4.26×
09Motorcycle helmetCars & Mobility3.98×
10Michael SchumacherSports3.97×
11Motorcycle accessoriesCars & Mobility3.73×
12Photovoltaic systemHome & Garden3.64×
13Used carCars & Mobility3.31×
14Public transportCars & Mobility3.26×
15Efficient energy useTechnology & Electronics3.10×
16ScootersCars & Mobility2.95×
17PhotovoltaicsHome & Garden2.94×
18Tour de FranceSports2.84×
19Aral AGCars & Mobility2.74×
20AutoScout24Cars & Mobility2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mechanic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mechanic audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.74×
PatriotismCONSERVATISM1.70×
Need for SecurityCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mechanic audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
CreativityOPEN0.62×
Healthy LifestyleBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mechanic have in Germany?

Mechanic has an estimated audience of 1,922,671 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mechanic fans?

24.4% of Mechanic fans are female, 75.6% are male, with an average age of 36.0 years.

03

Which brands do Mechanic fans like most?

Mechanic fans show strongest brand affinity for Solar energy (4.97×), Car wash (7.7×), and Automobile repair shop (6.15×) over the country average.

04

Where do Mechanic fans live in Germany?

Mechanic fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mechanic fans also like?

Beyond Mechanic itself, the audience over-indexes on Car wash (7.7×), Automobile repair shop (6.15×), Sandra Bullock (8.63×), and Used car (3.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Mechanic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mechanic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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