Mechanic Audience in Germany
Mechanic has an estimated audience of 1,922,671 people in Germany. 24.4% are female, 75.6% are male, average age 36.0. Top brand affinities: Progressive rock, Urban Outfitters, Gil Ofarim, Building insulation, MK.
Top brand affinities include Progressive rock, Urban Outfitters, Gil Ofarim, with strongest over-indexing on Progressive rock (3.96× the country average). Demographically, the Mechanic audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Category: Cars & Mobility · Type: Topic
Demographics of Mechanic fans
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 36.0 |
| Estimated audience size | 1,922,671 |
Audience persona
The typical Mechanic fan in Germany is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.96× | Music & Radio |
| Urban Outfitters | 2.27× | Shopping |
| Gil Ofarim | 1.51× | Music & Radio |
| Building insulation | 4.64× | Home & Garden |
| MK | 2.75× | Music & Radio |
| 3D printing | 1.85× | Technology & Electronics |
| Icon (magazine) | 2.1× | Arts & Culture |
| Minestrone | 2.09× | Food & Beverages |
| Natural rubber | 1.76× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.63× | Music & Radio |
| Staycation | 2.85× | Home & Garden |
| Grappling | 1.65× | Sports |
| JDSU | 2.33× | Business & Career |
| Eden Lake | 3.45× | Movies & TV |
| Rhodiola | 6.38× | Health |
| Hog Hunting | 3.04× | Sports |
| Academy Award for Best Original Score | 5.9× | Movies & TV |
| Tuscany | 2.94× | Travel & Leisure |
| Google Analytics | 1.56× | Internet & Social Media |
| Alaska | 2.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| DIY Mentality | THRILL | 1.53 |
| Sports Activity | POWER | 1.53 |
| Need for Security | CONSERVATISM | 1.4 |
| Urban Lifestyle | OPEN | 1.29 |
| Early Adopter Mentality | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Germany | 6.9% |
| Italy | 4.8% |
See Mechanic audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mechanic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.