Rascasse Audience Intelligence

Mechanic Audience in United States

A data profile of the people who buy, follow and care about Mechanic in United States — modelled from more than twelve digital signal sources. Mechanic has an estimated audience of 4,351,866 people in United States.

#4107among Topic in United States#286in Cars & Mobility

The average Mechanic fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carcare, Automobile repair shop, Planet Fitness, with strongest over-indexing on Carcare (6.9× the country average).

Demographically, the Mechanic audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mechanic fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mechanic profile in United States.

Audience size
4.4M
in United States
Gender
20.6%♀
79.4% male
Age
35.8
average years
Country rank
#7486
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mechanic fans

20.6% are female, 79.4% are male, average age 35.8.

Fig. 02

Gender split

20.6%
Female
79.4%
Male
Demographic split for Mechanic audience in United States
MetricValue
Female20.6%
Male79.4%
Average age35.8
Estimated audience size4,351,866
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Mechanic audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Mechanic audience comes from United States.

Worldwide audience distribution share by country for Mechanic
CountryShare
United States15.7%
Germany6.9%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mechanic audience in United States is strongest.

Fig. 05

Top regions by affinity

Mechanic fans by region: top regions in United States
#RegionReachAffinity×
01Maine~30K1.75×
02Oregon~80K1.57×
03Wyoming~9K1.46×
04New Mexico~30K1.34×
05Texas~500K1.32×
06Utah~50K1.28×
07Colorado~90K1.26×
08California~600K1.25×
09Montana~10K1.23×
10Idaho~30K1.16×
11Alaska~10K1.11×
12Arizona~100K1.10×
13Virginia~100K1.09×
14Kentucky~60K1.07×
15Kansas~40K1.07×
16Florida~300K1.05×
17Washington~90K1.05×
18Oklahoma~50K1.05×
19Nevada~40K1.05×
20Tennessee~90K1.04×
21North Carolina~100K1.03×
22Ohio~100K1.02×
23Georgia~100K1.02×
24Illinois~100K0.99×
25Arkansas~40K0.98×
26North Dakota~9K0.97×
27Indiana~70K0.93×
28Pennsylvania~100K0.92×
29Louisiana~50K0.92×
30Missouri~60K0.90×
31Nebraska~20K0.90×
32New York~200K0.89×
33New Jersey~100K0.89×
34South Carolina~60K0.88×
35Mississippi~30K0.88×
36Hawaii~20K0.88×
37Michigan~100K0.86×
38West Virginia~20K0.86×
39South Dakota~9K0.86×
40Maryland~60K0.85×
41Minnesota~50K0.84×
42Iowa~30K0.83×
43Rhode Island~10K0.83×
44Alabama~50K0.82×
45Wisconsin~50K0.79×
46Massachusetts~60K0.75×
47Connecticut~30K0.74×
48New Hampshire~10K0.73×
49Delaware~9K0.72×
50Washington, District of Columbia~9K0.66×
Fig. 06

Affinity by region

Affinity by region — Mechanic, United States
0.66×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mechanic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mechanic audience
#·InterestCategoryAffinity×
01CarcareCars & Mobility6.90×
02Car clubCars & Mobility6.39×
03Automobile repair shopCars & Mobility6.29×
04Family carCars & Mobility5.05×
05Drag racingCars & Mobility4.06×
06Multi-toolHome & Garden3.76×
07Muscle carCars & Mobility3.75×
08Electric carCars & Mobility3.70×
09Discount TireShopping3.66×
10Racing gamesGames3.48×
11Lawn mowerHome & Garden3.29×
12Mechanical engineeringBusiness & Career3.02×
13Solar energyHome & Garden2.73×
14Advance Auto PartsCars & Mobility2.71×
15O'Reilly Auto PartsCars & Mobility2.70×
16AutoZoneCars & Mobility2.58×
17Planet FitnessSports2.52×
18PlumbingHome & Garden2.36×
19NBA FinalsSports2.13×
20The UPS StoreShopping2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mechanic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mechanic audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.21×
Family OrientationCONSERVATISM1.64×
Need for SecurityCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mechanic audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
CreativityOPEN0.61×
MindfulnessBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mechanic have in United States?

Mechanic has an estimated audience of 4,351,866 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mechanic fans?

20.6% of Mechanic fans are female, 79.4% are male, with an average age of 35.8 years.

03

Which brands do Mechanic fans like most?

Mechanic fans show strongest brand affinity for Carcare (6.9×), Automobile repair shop (6.29×), and Planet Fitness (2.52×) over the country average.

04

Where do Mechanic fans live in United States?

Mechanic fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mechanic fans also like?

Beyond Mechanic itself, the audience over-indexes on Automobile repair shop (6.29×), Planet Fitness (2.52×), AutoZone (2.58×), and Discount Tire (3.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Mechanic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mechanic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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