Mechanic Audience in United States

Mechanic logo

Mechanic has an estimated audience of 4,351,866 people in United States. 20.6% are female, 79.4% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Historic site, Hipster, Grinch, Governor of Michigan.

The average Mechanic fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Historic site, Hipster, with strongest over-indexing on Vocal harmony (11.23× the country average). Demographically, the Mechanic audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Mechanic fans

Demographic split for Mechanic audience in United States
MetricValue
Female20.6%
Male79.4%
Average age35.8
Estimated audience size4,351,866

Audience persona

The typical Mechanic fan in United States is more male, around 35.8 years old, with strong Family Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Mechanic in United States
RegionReachAffinity
California675,9371.41×
Texas574,5931.54×
Florida346,4801.18×
New York234,8800.97×
Illinois160,4641.11×
Georgia143,6671.07×
Ohio140,8801.05×
North Carolina137,4831.05×
Pennsylvania136,7330.93×
Virginia130,0251.23×
New Jersey98,3210.89×
Michigan97,9740.86×
Arizona97,2891.09×
Washington97,0501.11×
Tennessee94,5381.08×
Colorado91,4241.33×
Oregon90,5281.81×
Indiana76,0000.96×
Massachusetts66,3130.77×
Kentucky64,6371.18×
Maryland62,8920.84×
Missouri62,5330.89×
South Carolina56,6000.86×
Utah53,3731.37×
Louisiana52,2780.93×
Oklahoma52,0851.08×
Wisconsin51,3760.78×
Minnesota51,1510.82×
Nevada46,3391.1×
Alabama45,6640.75×
Kansas36,9221.08×
Arkansas34,2380.95×
Connecticut32,5320.75×
New Mexico30,4471.4×
Iowa29,6870.83×
Mississippi25,6930.72×
Idaho24,7351.13×
Nebraska18,1010.83×
Hawaii16,4080.88×
West Virginia16,0170.79×
Montana14,3591.19×
Maine12,3470.79×
New Hampshire11,4720.67×
Rhode Island11,4670.83×
Washington, District of Columbia9,0650.69×
Alaska8,8870.95×
South Dakota7,9270.79×
Delaware7,8960.66×
Wyoming7,8751.22×
North Dakota7,8660.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mechanic audience
BrandAffinityCategory
Vocal harmony11.23×Music & Radio
Historic site8.71×Arts & Culture
Hipster17.29×Politics & Society
Grinch6.3×Movies & TV
Governor of Michigan10.53×Politics & Society
Goop6.29×Internet & Social Media
Urban Outfitters1.94×Shopping
Wok6.5×Food & Beverages
Hibachi7.77×Food & Beverages
Mathcore7.86×Music & Radio
MK4.07×Music & Radio
Nebraska Cornhuskers football3.45×Sports
La Jolla7.96×Travel & Leisure
Fairy godmother6.38×Literature
No Escape (1994 film)9.16×Movies & TV
Google Home5.2×Technology & Electronics
Cherish (group)8.37×Music & Radio
TV Fanatic7.96×Movies & TV
N1 road (South Africa)3.05×Travel & Leisure
El Paso County, Colorado9.37×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mechanic audience
TraitClusterScore
Family OrientationCONSERVATISM1.7
PatriotismCONSERVATISM1.64
Need for SecurityCONSERVATISM1.43
Quality AwarenessPREMIUM1.28
Career OrientationPOWER1.23
LGBTQ+ IdentityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Mechanic
CountryShare
United States15.7%
Germany6.9%
Italy4.8%

See Mechanic audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Mechanic have in United States?

Mechanic has an estimated audience of 4,351,866 people in United States, concentrated in California and Texas.

What is the gender split and age of Mechanic fans?

20.6% of Mechanic fans are female, 79.4% are male, with an average age of 35.8 years.

Which brands do Mechanic fans like most?

Mechanic fans show strongest brand affinity for Vocal harmony (11.23×), Historic site (8.71×), and Hipster (17.29×) over the country average.

Where do Mechanic fans live in United States?

Mechanic fans in United States are most concentrated in California (reach 675,937), Texas (reach 574,593), and Florida (reach 346,480). These three regions account for the largest share of the active audience.

What other brands do Mechanic fans also like?

Beyond Mechanic itself, the audience over-indexes on Historic site (8.71×), Hipster (17.29×), Grinch (6.3×), and Governor of Michigan (10.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mechanic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.